READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — October 23, 2014 — IV.a. TDC_Presentation_10.23.14 Final — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 21-IV.a. TDC_Presentation_10.23.14 Final.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
AGENCY REPORT
October 23, 2014
Ongoing
2
Fall Social Contest
• August – record breaking month for social
• Garnered large number of highly-engaged followers
• 3x number of entries allowed us to define “Heart” of the
Emerald Coast
Christmas Campaign
• August – November
• Campaign:
• Online
• Print
• Social
Snowbirds Campaign
• August – January
• Campaign:
• Online
• Print
• Social
Currently Working On
6
Press Releases & Accolades
• Press Releases
• Wedding Guide wins Flagler
Award
• EC Sales Director Recognized
for 20 years of Service
• Accolades:
• Platinum Choice Award, Smart
Meetings
Travel Writer
• Travel Writer Mary Graham, Trusty
Chucks and contributor to The
Huffington Post
• Lifestyle blogger since 2009
• Loyal Readership with 208,000 pg.
views per month
• Visited many local attractions
including:
• Southern Star, Pirate Cruise, The
Donut Hole, Dewey Destin’s,
Buck’s Smokehouse and
Gulfarium
FAM Trip
• Journalists
• NY, The Long Island Pulse
• DC, International Adventure Travel Journalist
• CT, GoNomad
• 8 hr. chartered fishing tour
• Touring local attractions and restaurants
Thank You!
• Fall Photo Contest
• Destin to Fish
• October FAM Trip
• Travel Writer Mary Graham
Co-Op Participation
Tactic Deliverable Timing
Leisure
Coastal Living Print FP4C Feb-15
Coastal Living Print FP4C Apr-15
Coastal Living Digital Banners Feb-15
VF Collinson Digital Banners Feb - Mar
Fall Travel to SE Print/Digital 2/3 Page Sep-15
Escape to SE Digital Feature+ Jan-15
Atanta Eats Broadcast, Digital Package TBD - 8 weeks
Atlanta Braves Radio Radio Apr - Sep 2015
Weddings
NW Florida Weddings Print, Digital FP4C+ Jan-15
Birmingham Weddings & Celebrations Print FP4C Jan-15
Birmingham Weddings & Celebrations Print FP4C Jul-15
The Knot Print, Digital FP4C+ Full Year
Military
DC Military Family Life Digital Banners Full Year
The Griffon Print FP4C Spring 2015
The Griffon Print FP4C Fall 2015
Sports
Connect Sports Print FP4C Mar-15
Sports Destination Management Print FP4C+ Jan/Feb 2015
Sports Destination Management Digital Banners Full Year
Canadian & International
CT: VF 2015 Canadian Guide Print FP4C Jan-15
CT Digital Digital Banners Aug - Nov 15
Urban Expressions Print FP4C Nov-14
Urban Expressions Print FP4C Jan-15
Radio Co-Op Opportunities
Christmas Social Contest
• “Snowplace Like the
Emerald Coast”
• Essay Contest
• 1 lucky winter
Thank You
14