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Okaloosa County BOCC — June 26, 2014 — II.a. Month End Lodging Reports from Smith Travel Research - May — reading text
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ADR 2004-2013
Emerald Coast Lodging
Average Annual Daily Hotel Lodging Rate 2004 -2013
$150
$130 $117.48 $119.87 $122.13
$117.40
$113.04
$106.63 $109.91 $106.15
$110
$97.00
$89.62
$90
$70
$50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
AVERAGE DAILY RATE
Room revenue divided by rooms sold, displayed as the average rental rate for a single room
$250.00 Emerald Coast Average Daily Hotel Lodging Rate
$230.00
$210.00
$190.00
$170.00
$126.51 $134.71
$150.00
$130.00
$117.62
$110.00
$83.66
$90.00 $76.69
$70.00
$50.00
$30.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12
2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59
2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21
2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34
2014 $76.69 $83.66 $117.62 $126.51 $134.71
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
OCCUPANCY
Occupancy is a percentage of rooms occupied.
Emerald Coast Hotel Lodging Occupancy
100% January - December
90%
80% 73.30%
70% 60.70% 65.00%
60%
50% 46.10%
40% 31.22%
30%
20%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD*
2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43%
2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70%
2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71%
2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65%
2014 31.22% 46.10% 60.70% 65.00% 73.30%
*YTD = Year to Date
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
REVPAR
Room revenue divided by rooms available
Revenue Per Available Hotel Room
$170
$130
$98.78
$82.28
$90 $71.41
$50 $38.56
$23.94
$10
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38
2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70
2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88
2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46
2014 $23.94 $38.56 $71.41 $82.28 $98.78
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.