Okaloosa County BOCC — October 22, 2015 — Agenda Packet — reading text

August 2015 Courtney Henderson, Sales and Marketing Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Attachment: II. i. ECCC Sales Update (4891 : ECCC Sales Update (Tisha Maraj)) Emailed Crystal Beach Weddings Wedding call in No response Information spoke with Zurrix seminar call in and emailed Went to Contract information spoke with Shades Mountain Baptist Youth Camp call in and emailed Went to Contract Church information Emailed Boss Mare Productions Concert website No response Information Emailed Deeva Events Prayer Meeting call in No response Information FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Shades Mountain Baptist Youth Camp June 1-4 2016 $3,220.00 new yes $400.00 250 Church Wedding Ashley Eakes 6/1/2016 $1,000.00 new no $5,500.00 100 Reception Total ECCC Projected Revenue $ 4,220.00 3 Packet Pg. 83  2.i.a Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Attachment: II. i. ECCC Sales Update (4891 : ECCC Sales Update (Tisha Maraj)) Company Event Company/person Event Nights SORA Conference 75 Total Room Nights 75 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended GAMPI Talks in Atlanta 2.) Trained on EBMS with Tisha and Events Team 3.) Attended GSAE Networking Luncheon 4.) Had Breakfast Meeting with Sherry and our Plan Your Meetings sales reps to find out what resources we aren't tapping into 5.) Attended Destin Chamber Luncheon 6) Met with Aramark at Turner Field for site visit of "Beached and Baseball 7) Created Planner Profiles of all planners attending our Beaches and Baseball event Summary of Measures REV % to Goal 105% New Client % to Goal 20% Lead distro % to Goal 25% Proactive Contacts % to 32% Goal 4 Packet Pg. 84  2.k Tourist Development Council Meeting: 10/22/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4892) DOC ID: 4892 Ecotourism Projects Update (Erika Zambello) Updated: 10/19/2015 1:53 PM by Aida Wilkinson Page 1 Packet Pg. 85  Erika Zambello OKALOOSA COUNTY: ECONOMIC BENEFITS OF ECOTOURISM 2.k.a Packet Pg. 86 Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika  2.k.a Presentation Overview Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika Ecotourism in Okaloosa County: definition 1. Inventory 2. Birding 3. Restoration 4. Artificial Reefs Packet Pg. 87 2  2.k.a Ecotourism Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika “Environmentally responsible travel to natural areas, in order to enjoy and appreciate nature…promote conservation, have a low visitor impact and provide for beneficially active socio-economic involvement of local people.” Source: http://www.nature.org/greenliving/what-is-ecotourism.xml Packet Pg. 88 3  2.k.a Ecotourism Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika • Low-impact • Appreciation of local cultures and biodiversity • Support for local conservation efforts • Sustainable benefits to local communities • Local participation in decision-making • Educational Packet Pg. 89 4  2.k.a Ecotourism : The Numbers Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika • 43% of respondents to travel survey in 2014 said they considered ethical/environment footprint of their trip. • 2013 survey of travel agents found that 24% of respondents said interest in ‘green’ travel is highest ever. • In a 2012 study, 40% of overseas travelers visited historic sites, 23% visited cultural sites, and 20% visited national parks. • In 2014, travelers made 292 million visits to the 370 US National Park Service recreation areas. Source: Center for Responsible Travel, “The Case for Responsible Travel: Trends and Statistics 2015.” Packet Pg. 90 5  2.k.a Ecotourism Inventory Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika • Online inventory listing natural sites in Okaloosa County • City parks • County parks • Jetties • National seashore • Museums • In future will include artificial reefs Packet Pg. 91 6  2.k.a Birding Attachment: II. k. Ecotourism Projects Update (4892 : Ecotourism Projects Update (Erika • In 2011, $54.9 billion generated through wildlife watching in US • In Florida, impact is $2.7 billion • County has fantastic birding opportunities in multiple habitats • Improving birding marketing and communication • Restoring bird habitat – Veteran’s Park Source: US Fish and Wildlife Service