Okaloosa County BOCC — October 22, 2015 — Agenda Packet — reading text

BOX 4323 FORTWALTON BEACH,Ft 32549 www.ollAweb.com September t6,201.5 Honorable Nathan Boyles, Chairman OkaloosaCounty Board of County Commissioners l2SO N. Egtin Parkrray Shaliman FL 32579 Subiece Veteran's Park at Baywalk/Bayview Dear Chairman Boyles, OILAwas pleased to participate in the design discussions of the dedicated recreational parkland of Block 14. At the Monday,September 14fr meeting of the Okaloosa lsland Leaseholders Association the members voted to endorse the fune 2015 conceptual drawing of Veteran's Park at Baywalk/Bayview and to reserve our right to review future proposals. """'7',7" ---l _ /) .( I \- -J--' Nwfiwt Kathy Fostbn Vice President OILA Board of Directors cc Commissioners Ketchel, Goodwin, Windes, Harris fason Autrey, Director Public Works foe Petrich, GenesisGroup Matthew Trammel, Taylor Enginering Packet Pg. 47  1.e.a Packet Pg. 48 Attachment: I. e. Veterans Park Conceptual Plan (4886 : Veterans Park Conceptual (Erika Zambello & Matt Trammell)) Packet Pg. 49 1.e.a Attachment: I. e. Veterans Park Conceptual Plan (4886 : Veterans Park Conceptual (Erika Zambello & Matt  1.e.a Packet Pg. 50 Attachment: I. e. Veterans Park Conceptual Plan (4886 : Veterans Park Conceptual (Erika Zambello & Matt Trammell))  1.e.a Packet Pg. 51 Attachment: I. e. Veterans Park Conceptual Plan (4886 : Veterans Park Conceptual (Erika Zambello & Matt Trammell))  1.e.a Packet Pg. 52 Attachment: I. e. Veterans Park Conceptual Plan (4886 : Veterans Park Conceptual (Erika Zambello & Matt Trammell))  1.e.a Packet Pg. 53 Attachment: I. e. Veterans Park Conceptual Plan (4886 : Veterans Park Conceptual (Erika Zambello & Matt Trammell))  1.f Tourist Development Council Meeting: 10/22/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4887) DOC ID: 4887 FY16 SMP Change (Shantelle Dedicke) Updated: 10/19/2015 12:01 PM by Aida Wilkinson Page 1 Packet Pg. 54  1.f.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: October 22, 2015 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Shantelle Dedicke, Marketing Manager SUBJECT: FY 2015-16 Strategic Marketing Plan Change STATEMENT OF ISSUE: Request approval to correct two-page Coastal Living spread from September issue to April issue. Attachment: I. f. FY16 SMP change (4887 : FY16 SMP Change (Shantelle Dedicke)) BACKGROUND: At its September meeting, the TDC approved a two-page spread in the September issue of Coastal Living. The two-page spread will actually be the April issue, not the September issue. This correction is being presented to the TDC for approval to ensure the Strategic Marketing Plan reflects actual placement. OPTIONS: Approve or Deny RECOMMENDATION TO BCC: Approve a two-page spread in the April issue of Coastal Living, rather than the September issue. Packet Pg. 55  2.g Tourist Development Council Meeting: 10/22/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4888) DOC ID: 4888 Marketing Update (Shantelle Dedicke) Updated: 10/19/2015 1:34 PM by Aida Wilkinson Page 1 Packet Pg. 56  MARKETING REPORT October 22, 2015 Packet Pg. 57 2.g.a Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  ConventionSouth Reader’s Choice Award Nominations • Destin/Emerald Coast CVB & Emerald Coast Convention Center both received nominations • Vote for both here: https://www.surveymonkey.com/r/voterca2015 • RCA winning destinations and venues will be featured in the Annual Awards Issue in December ‘15 Packet Pg. 58 2.g.a 2 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  Accomplishments Packet Pg. 59 2.g.a 3 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  Website: August 2015 > August 2014 Reached over 103,002 visits in August • Goal was 70,000 • Reached 147% of our website visitation goal Why? • Improved SEO performance • More efficient digital media • Increased awareness through social media efforts Packet Pg. 60 2.g.a 4 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  Social and PR Performance Update • Significant PR coverage included the centennial celebration as well as Destin being named #1 Labor Day destination by TripAdvisor. • Facebook had the highest number of impressions, reach and engaged users since August 2014 for second month in a row. • Emerald Coast made it on the Trending Tags page on Instagram Packet Pg. 61 2.g.a 5 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  2015 Chicago Takeover Packet Pg. 62 2.g.a 6 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  Chicago Takeover – Specials Needed! • Landing page is live! • escapetosun.com • Wave I, October - December: • Transit advertising • Wave II, November – December • Movie theatre advertising • Exclusive partner specials needed! • Valid Now – February 29, 2016 Packet Pg. 63 2.g.a 7 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  EmeraldCoasting.com • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event Packet Pg. 64 2.g.a 8 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  Chicago Takeover Transit – Live! Packet Pg. 65 2.g.a 9 Attachment: II. g. TDC_Marketing_Presentation_final (4888 : Marketing Update (Shantelle Dedicke))  Current Campaigns Packet Pg. 66