Okaloosa County BOCC — October 22, 2015 — Agenda Packet — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, October 22, 2015 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Melissa Matern Director of Marketing & Events, The Boardwalk/Bone Martin Owen Regional Sales & Marketing Director, Wyndham Vac Honorable Mike Anderson City of FWB Representative Honorable Tuffy Dixon City of Destin Representative Honorable Carolyn Ketchel Commissioner District 2 Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart County Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Council Member Minute Attorney Update Public Comments Related to Current Agenda (3 minutes each) Visitor - Okaloosa Tax Collector Year End Review (Josh Allen) - Fly VPS (Tracy Stage) I. Items for TDC Approval/Recommendation a. Tourist Development Council - Regular Meeting - Sep 24, 2015 2:00 PM b. Financial Update (Charlotte Dunworth) c. FY16 Chairman and Vice Chairman (Ed Schroeder) d. FY16 Meeting Dates (Ed Schroeder) e. Veterans Park Conceptual (Erika Zambello & Matt Trammell) f. FY16 SMP Change (Shantelle Dedicke) Tourist Development Council Page 1 Printed 10/19/2015 Regular Meeting Agenda October 22, 2015 II. Items for Information Purposes Only - (Speaker) g. Marketing Update (Shantelle Dedicke) h. Group Sales Update (Sherry Rushing) i. ECCC Sales Update (Tisha Maraj) j. RESTORE Act Update (Erika Zambello) k. Ecotourism Projects Update (Erika Zambello) III. Items for Information Purposes Only - (No Speaker) l. Smith Travel Research Lodging Reports m. Okaloosa Tax Collector Report n. Expenditure Transaction Report o. Reconciliation of Promotional Reserves p. Film Commission Update q. Visitor Center Top 10 States r. Airport Enplanements & Deplanements (VPS by carrier & Comparison) Director Update IV. Public Comment (3 minutes each) V. Next TDC Meeting (Dale Peterson) Thursday, November 19, 2015 2:00 p.m. Emerald Coast Convention Center VI. Adjourn (Dale Peterson) Tourist Development Council Page 2 Printed 10/19/2015  1.a Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting www.EmeraldCoastFL.com ~ Minutes ~ Thursday, September 24, 2015 2:00 PM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Minutes Acceptance: Minutes of Sep 24, 2015 2:00 PM (Items for TDC Approval/Recommendation) Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - - Thomas Rice Vice-Chairman, Magnolia Grill Present - - Rachel Joyce Hampton Inn FWB Absent - - Martin Owen ResortQuest by Wyndham Present - - Thom Gossom Best Gurl, Inc. Absent - - Joe Guidry Ramada Plaza Resort Present - - Honorable Tuffy Dixon City of Destin Councilman Present - - Honorable Mike Anderson City of Fort Walton Beach Mayor Present - - Honorable Carolyn Ketchel Commissioner, District 2 Present - - Ed Schroeder Director, Tourist Development Department Present - - Lynn Hoshihara TDD Attorney Present - - Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Meeting called to order at 2:00 PM by Chairman Dale Peterson. Council Member Minute Mr. Dixon expressed condolences for Officer Myers. Mr. Rice stated Bill on the Road is in town and World War II Ranger and 86th Bomber Group Reunions were a huge success and thanked Sherry Rushing for her outstanding effort in putting these events together. Commissioner Ketchel commented on the beautiful water, noting this is why we’re here. Mr. Guidry mentioned a military reunion in-house and the Ramada Plaza staff’s concern and community support for all Okaloosa EMS, Sheriff’s Department and Fire Fighters. Mr. Guidry suggested businesses put up signs showing their appreciation for these public service agencies. Mr. Owen noted this is a great time of year and should be a “perfect” season for tourism. Keeping that in mind, Mr. Owen would like to start a campaign to change the name “shoulder season” to something else that would be more appropriate in attracting tourism. Attorney Update a. TDT funding of rescue services on Crab Island Ms. Hoshihara reported that so long as Crab Island is promoted in accordance with Florida Statutes, traditional lifeguard services on Crab Island appears to be a permissible use of TDT. An amendment to the current interlocal agreement would be required. Discussion followed regarding jurisdiction, tourist vs. local use, budget, safety and waterway access, alternate funding analysis. Motion: To Continue to a future date with more information RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Owen AYES: Guidry, Rice, Peterson, Dixon, Anderson, Owen, Ketchel Director Update b. Signage Update Mr. Schroeder noted that all Okaloosa County Transit shuttle buses will display the Emerald Coast “wave” design on each side of the buses to create local destination branding. Staff continues to meet with stakeholders. Public Comments Related to Current Agenda (3 minutes each) Ms Toni Richardson, Best Western, suggested the need for a marketing expert to move Okaloosa County regionally and nationally, and requested the TDC discuss and present to the BCC the creation of such a position. Tourist Development Council Page 1 September 24, 2015 Packet Pg. 3  1.a Mr. Anderson stated the need for a marketing director on staff rather than a contractor. Mr. Owen stated the need to jump into the role of leading the entire coast, and mentioned members of the BCC have been briefed. Mr. Guidry concurred. Motion: To direct staff to look into establishing a Marketing Director position reporting to the Director RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Anderson SECONDER: Guidry AYES: Guidry, Rice, Peterson, Dixon, Anderson, Owen, Ketchel Minutes Acceptance: Minutes of Sep 24, 2015 2:00 PM (Items for TDC Approval/Recommendation) Visitor None I. Items for TDC Approval/Recommendation c. August 27, 2015 TDC Meeting Minutes (Dale Peterson) Motion: To Approve as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Guidry, Rice, Peterson, Dixon, Anderson, Owen, Ketchel d. Financial Update (Charlotte Dunworth) Ms. Dunworth provided the financial update. Motion: To Approve as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Guidry, Rice, Peterson, Dixon, Anderson, Owen, Ketchel e. Review of Adopted FY16 Budget (Charlotte Dunworth) Ms. Dunworth noted documents comparing the BCC-approved budget to the budget approved by the TDC back in May has been provided in the Councilmembers binders. Mr. Anderson inquired whether any questions were asked by the BCC. Motion: To Approve RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Ketchel SECONDER: Dixon AYES: Guidry, Rice, Peterson, Dixon, Anderson, Owen, Ketchel f. City of Destin Agmt for Waterfront Access Maint & Capital Impvmts (Charlotte Dunworth) Motion: To Approve as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Guidry, Rice, Peterson, Dixon, Anderson, Owen, Ketchel Tourist Development Council Page 2 September 24, 2015 Packet Pg. 4  1.a g. City of FWB Agmt for Landing Covered Performance Stage (Charlotte Dunworth) Mayor Anderson noted this project is 7 of 19 on the ORAC list. Motion: To Approve as