Okaloosa County BOCC — February 17, 2015 — TO 151 Revised

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-TDC TASK ORDER #: 151 DAVISED - i [24[ 8~ TASK ORDER AMOUNT: $86,164 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRM'S NAME James Geiger REPRESENWlVE S PRINTED NAME A SIGNATURE [, CFO 1/15/15 TITLE DATE RECOMMENDED FOR APPROVAL APPROVED BY OKALOOSA COUNTY (Department Director) (Per Purchasing Manual) e $25,000 or less approved by Purchasing Director e Between $25,001 and $50,000 approved by Purchasing Director and County Administrator e In excess of $50,000 approved by the Board. A2 SIGNATURE [ DD P17 TITLE DATE / / 7 COU?W(Y ADMI ATOR (if applicable) CHAIRMAN (if applicable) r/a DATE DATE TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 151 REVISED FY15 SMP Group Packages TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $86,164 I have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) L This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS TO FORM AND LEGALITY: S ;.<\ LYNN OSHIHA TDD ATTORNE JANUARY 23,2015 Task Order 151 August 8, 2014 FY15 SMP Group Packages Pass Through Costs REVISED 01/13/15 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of groups-targeted packages to run in various media as part of the FY 2014-15 Strategic Marketing Plan adopted by the BCC on August 19, 2014. The project will run from October 2014 through September 2015 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 98) and media purchasing and reporting (TO 142) for the campaign have been provided in previous task orders. The County approved the FY 2014-2015 Strategic Marketing Plan on August 19, 2014, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, Meetings/Conventions) in the amount of $1,914,775. This task order is being updated to reflect the revised FY 2014-2015 Strategic Marketing Plan to be presented to the TDC January 22, 2015 and BCC February 3, 2015. 1 ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan/Recommendations, which includes: Vendor Cost Cost The Knot $8,500 $8,500 Southern Bride $6,050 $5,900 Southern Weddings $8,875 $8,875 Birmingham Bridal Directory $3,000 $3,000 Atlanta-Weddings $3:340 $0 Military Reunions $8,000 $3,134 Sports Destination $7,300 $7,300 Sports Planning Guide $1,295 $1,295 SportsEvents $3,000 $3,000 SportsTravel $5,370 $5,370 Canadian Motorcoach Association 1150 $2,160 GSAE-TV $2,025 $2,025 FSAE/TSAE $2,850 $4,800 Tallahassee SAE $1,950 S0 LSAE $2,750 $2,750 ACAE $900 $900 Integrated Hospitality Sales Solutions $15,000 50 Peter Mayer Okaloosa TDD Page 1 Confidential 1111242v2 Task Order 151 August 8, 2014 FY15 SMP Group Packages Pass Through Costs REVISED 01/13/15 Group Travel Leader $3,600 $3,500 Group Travel Directory, Reunion Market Workbook $2,290 $2,290 Red Hot Celebrations $15250 $1,245 American Bus Association $6,000 $6,000 Florida Motorcoach $850 $850 Alabama Motorcoach $2,:300 $1,850 Religious Travel Directory $2,290 $2,290 Going On Faith $3,600 $3,600 Small Market Meetings $3,600 $3,550 Ad Serving Fees (Sizemek) $2,000 $2