Okaloosa County BOCC — January 13, 2016 — Agenda Packet — reading text

2.h.a 3 Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Site Inspections Tours Provided Company Event Total Room Nights Company/person Event Meeting Calibre VBA Policy Academy Meeting 100 Kat Smith Source Patel Wedding Wedding 750 Karen Bucher Class Ray Green FRLA Karen DeBold Thrivent Steve Viola Thrivent Sherri Cox Mary Kay Susan Skelton Triumph Rhonda & Jeff Strode Softball Total Room Nights Phil with Snowbirds visit Total # of leads to partners 20 Cheryl Jones visit Leads to partners Goal 4 Mary/wedding Planner visit Leads to Partners % to Goal 500% Alex Rengel military event Jarret Bristol Wedding Activities such as Marketing / Public Relations / Tradeshows: 1. Attended Tourism Holiday Summary of Measures REV % to Goal 301% New Client % to Goal 217% Proactive Contacts % to Goal 4% Packet Pg. 121 2.h.a 4 Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales Marketing Report December 2015 Karen Rossi, Client Services Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Jon Kaczanoski Wedding Website sent email req date booked, not flexible on wedding date Nancy Warren Military Dinner Website sent email called us to book (and possibly a 2016 Christmas party) Chris Pike Car show Website sent email none yet Purchased Leads Worked # of Est Room Lead Source Company/Person Event Action Outcome Attendees Nights Annual Natl Federation Catholic sent Sales No Response from lead, FUP in 1 SDR Meeting 220‐300 260 Youth Ministry Kit month 2/2021 Annual Hispanic National Bar sent Sales No Response from lead, FUP in 1 SDR Meeting 700‐800 650 Assn Kit month 3/2020 Natl Assoc of State Conference sent Sales No Response from lead, FUP in 1 SDR 300 850 Foresters 9/2020 Kit month Alabama District Atty Convention sent Sales No Response from lead, FUP in 1 SDR 200‐300 440 Assn 6/2017 Kit month Annual sent Sales No Response from lead, FUP in 1 SDR Degeor Services 150 365 Meeting Kit month Jim Curtis, Educational Association sent Sales No Response from lead, FUP in 1 SDR 350‐400 850 Theater Association Mtg 9/2018 Kit month Packet Pg. 122 2.h.a 1 Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales Marketing Report December 2015 Karen Rossi, Client Services Coordinator Site Visits Co/Person Event Outcome NLDTC Appreciation Dinner and Montreale Parker BOOKED AN EVENT Dance Activities such as Marketing / Public Relations / Tradeshows: 1) Attended FWB Chamber 1st Friday Breakfast, introduced myself as new member & promoted the ECCC 2) Attended Tourism Holiday Party 3) Attended Tourism Committee Meeting 4) Delivered 20 cookie tins to clients & partners 5) Created & sent December Constant Contact eblast & managed email lists 6) Created & uploaded event signage for marquee and internal signage TVs Packet Pg. 123 2.h.a 2 Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  2.i Tourist Development Council Meeting: 01/13/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5168) DOC ID: 5168 Coastal Management Update (Erika Zambello) Updated: 1/11/2016 5:03 PM by Aida Wilkinson Page 1 Packet Pg. 124  UPDATE Erika Zambello Packet Pg. 125 2.i.a Attachment: II. i. Coastal Management Update (5168 : Coastal Management Update (Erika Zambello))  Kayak Trail • Working with Santa Rosa and Escambia counties to create a regional kayak trail. • Increase tourism to our county as they paddle on the trail. • Highlights Turkey Creek and bayous. Packet Pg. 126 2 2.i.a Attachment: II. i. Coastal Management Update (5168 : Coastal Management Update (Erika Zambello))  Eglin Ecotourism Working Group • As part of the Tri County Partnership Initiative with Eglin AFB, increasing ecotourism access to Eglin and its natural resources. • Focusing on: 1) White Point 2) Anderson Pond 3) Timber Lake • Considering: - transportation to and from Eglin - guided tours