Okaloosa County BOCC — January 13, 2016 — Agenda Packet — reading text

Collinson Media Leads 2015 Florida Encounters 2015 Florida Huddle 2015 Local Dining & Attractions Owners/Managers Meeting Planners Meeting Spots 2015 Memphis Southern Womens 2015 New York Times 2015 Opt'd-In for General Interest Orlando Southern Womens Show 2015 RFP List Sock Hop Attendees Sock Hop Team Southern Bridal B'Ham 2015 Total Sent: 2,743 Packet Pg. 117  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Thrivent Financial Serve 1 Event 5/1/2016 $5,425.00 New $0 1700 Saints Markella & Demetrious Greek Festival 9/1‐4/2016 $7,000.00 Repeat $0.00 2500 Wright Patterson AFB Conference 1/11‐13/2016 $3,500.00 New $1,500.00 55 John Hall's Alaska Cruises & Tours Seminar 2/5/2016 $200.00 New $0.00 40 United States Specialty Sports Opening 7/3/2016 $3,000.00 New $2,000.00 2300 Assoc. Ceremony United States Specialty Sports Opening 7/17/2016 $30,000.00 New $2,000.00 2300 Assoc. Ceremony Healthy Start Baby Shower 5/26/2016 $2,000.00 Repeat $0.00 1500 Visit Florida Roadshow 2/17/2016 $350.00 New $2,000.00 85 CivlianJobs.com Job Fair 5/23/2016 $1,500.00 New $2,500.00 200 Big Safari Association Banquet 10/29/2016 $2,000.00 New $10,000.00 300 Coldwell Banker Leaders Edge Training 1/29/2016 $2,500.00 New $6,000.00 300 505 Combat Training Squadron Anniversary Gala 12/2/2016 $2,000.00 New $12,000.00 280 New Life Deliverance Temple Banquet 5/29/2016 $530.00 New $5,500.00 170 Church Kangaroo Drywall Quincenera 1/16/2016 $550.00 New $5,000.00 250 Japanese Dance Bob Farsky 3/6/2016 $600.00 New $500.00 150 Event RV Connections RV Show 3/14‐17/2016 $5,500.00 Repeat $0.00 500 Special Ops Warrior Foundation Banquet 11/14‐16/2016 $5,600.00 Repeat $17,500.00 350 Total ECCC Revenue Projected $ 72,255.00 ECCC New Clients 13 Total ECCC Projected Revenue Goal $23,978.75 ECCC New Client Goal 6 Packet Pg. 118 ECCC Projected Revenue % to Goal 301.33% ECCC New Client % to Goal 216.67% 2.h.a 1 Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Florida Family Expo Family Expo 2/20/2016 $3,000.00 Chose not to have event 1000 Ameri‐Cheer Cheer Comp. 3‐11‐13/2016 $8,000.00 Chose not to have event 1000 Wright ‐Pat AF Base Research Lab Training 1/11‐16/2016 $1,500.00 Chose not to have event 55 Florida Family Expo Expo 2/20/2016 $3,500.00 Chose not to have event 1000 Xresso USA Grand Finale 12/31/2015 $5,000.00 Chose not to have event 2000 Total ECCC Revenue Lost $21,000.00 Proactive Prospecting Company/Person Event Source Action Outcome Emily Rogers CAI Convention Tops'l called/emails still deciding 1 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 4% Packet Pg. 119 2.h.a 2 Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Kiss Alaska Seminar Email Emailed back Liconya Gilbert wedding Email Emailed back availability Jarod Bristol wedding Phone call Called back working on details Christina Sephora Seminar website Email availability Shantel Williams Wedding website Email looking at dates Nancy Warren Dining Out website Email/phone availability L.Gilbert wedding website Email availability Jessica Clayton Athletic Rally website Email waiting to hear back FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue VBA Policy Academy Meeting 2/23‐24/2016 $8,000 New Yes $400.00 200 Total ECCC Projected Revenue $ 8,000.00 Packet Pg. 120