Okaloosa County BOCC — January 13, 2016 — Agenda Packet — reading text

______________________________________________ ___________________ (Signature) (Date) D R O -F AF T R D Rev. 12/2013 Packet Pg. 83 Attachment E, Page 1 of 1  2.g Tourist Development Council Meeting: 01/13/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5165) DOC ID: 5165 Marketing Update (Ellen Kempner) Updated: 1/11/2016 4:58 PM by Aida Wilkinson Page 1 Packet Pg. 84  MARKETING REPORT January 13, 2016 Packet Pg. 85 2.g.a Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Accomplishments Packet Pg. 86 2.g.a 2 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Chicago Takeover Campaign • Digital placements in Greater Chicago Area secured 7.9 million impressions • Reached 112% of our landing page visits goal • 89% of these visits were from new users • Reached roughly 230% of our email signups goal • Secured coverage in the Chicago Business Journal with 13k impressions Packet Pg. 87 2.g.a 3 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Chicago Takeover Campaign cont’d • The Carousel Facebook ad developed for this campaign was one of the most well-received social posts in 2015 Packet Pg. 88 2.g.a 4 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Current Campaigns Packet Pg. 89 2.g.a 5 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  2016 Spring Campaign Spring Campaign • Launched Jan. 4 • Targets couples and groups without children Campaign features new creative refresh Packet Pg. 90 2.g.a 6 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Upcoming Campaigns Packet Pg. 91 2.g.a 7 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  2016 Summer Campaign Summer Campaign • Launches Jan. 18 • Targeting families Campaign will feature new creative refresh Packet Pg. 92 2.g.a 8 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Gulf to Table Campaign Update • Gulf to Table site is live! • www.EmeraldCoasting.com/gulf-to-table • Gulf to Table Guide is now available online: • http://www.emeraldcoastfl.com/gulf-to-table/get-the- guide/ • Printed version will be available in February • Gulf to Table print ads can be seen in Spring issues of The Local Palate and Coastal Angler. • Gulf to Table Media Campaign tentative timing: • February/March • Gulf to Table PR, Social and Community initiatives: • Stay tuned! Packet Pg. 93 2.g.a 9 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Gulf to Table Website www.EmeraldCoasting.com/gulf-to-table Packet Pg. 94 2.g.a 10 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Gulf to Table Guide http://www.emeraldcoastfl.com/gulf-to-table/get-the-guide/ Packet Pg. 95 2.g.a 11 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Request Your Logo Today! Packet Pg. 96 2.g.a 12 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Reminders Packet Pg. 97 2.g.a 13 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event Packet Pg. 98 2.g.a 14 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  Thank You Packet Pg. 99 2.g.a 15 Attachment: II. g. TDC_Marketing_Presentation_Jan_13 (5165 : Marketing Update (Ellen Kempner))  2.h Tourist Development Council Meeting: 01/13/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5167) DOC ID: 5167 Sales Update (Sherry Rushing & Tisha Maraj) Updated: 1/11/2016 5:01 PM by Aida Wilkinson Page 1 Packet Pg. 100  CVB SALES Packet Pg. 101 2.h.a Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Mini – FAM January 2nd, 2016 Citizens TRI-County Bank Travel Golden Club Tour Directors Ann and Peter VanDyken Packet Pg. 102 2 2.h.a Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  Groups DeNure Tours – Canada. 80 people in 3 Motor Coaches in Jan/Feb – Pelican Beach Resort Packet Pg. 103 3 2.h.a Attachment: II. h. CVB-ECCC Sales Update (5167 : Sales Update (Sherry Rushing & Tisha Maraj))  January Trade Show