Okaloosa County BOCC — January 13, 2016 — Agenda Packet — reading text

Rice AYES: Guidry, Ketchel, Peterson Tourist Development Council – December 10, 2015 Page 2 Packet Pg. 4  1.a g. Horizons Contract (Ed Schroeder) Mr. Schroeder stated only one response was received for the RFQ and the 3% increase would be effective for the length of the contract; the cost would be $142,707 each of the three years. Ms. Parsons clarified it is a one-year term, with optional renewals that would come back to the council for consideration. Commissioner Ketchel commented maybe the RFQ should be broader and to look at it again next year. Motion: To approve a 1 year contract with two 1-year optional renewals. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice Minutes Acceptance: Minutes of Dec 10, 2015 2:00 PM (Items for TDC Approval/Recommendation) SECONDER: Ketchel AYES: Gossom, Guidry, Peterson, Dixon h. Champion Contractors Contract (Ed Schroeder) Mr. Schroeder gave a brief summary. Commissioner Ketchel commented on the interior and exterior conditions of the building when she visited it. Motion: To approve the Champion Contractors contract as presented RESULT: MOTION APPROVED MOVER: Ketchel SECONDER: Dixon AYES: Gossom, Guidry, Rice, Peterson II. Items for Information Purposes Only – (Speaker) i. Marketing Update (Ellen Kempner) Ms. Kempner presented the update. Mayor Anderson arrives. j. Sales Update (Sherry Rushing & Tisha Maraj) Ms. Rushing and Ms. Maraj presented the update. k. Concrete-to-Reef, NRDA, FWC, Turtle Update (Erika Zambello) Ms. Zambello presented the update. Commissioner Ketchel suggested Ms. Zambello present on Okaloosa Today. Mayor Anderson inquired about plans for continued deployments. III. Items for Information Purposes Only – (No Speaker) l. FY15 Year-End Financial Update m. Destin Fire Control District FY15 Annual Report n. Okaloosa Island Fire District FY15 Annual Report o. Coleen Marine Contract Extension p. Life’s A Beach Contract Amendment q. Smith Travel Research Lodging Reports r. Okaloosa Tax Collector Report s. Expenditure Transaction Report t. Reconciliation of Promotional Reserves Tourist Development Council – December 10, 2015 Page 3 Packet Pg. 5  1.a u. Film Commission Update v. Visitor Center Top 10 States IV. Old Business w. Veterans Park Conceptual (Jim Trifilio) Ms. Zambello noted Veterans Park conceptual design plans were presented in October. Commissioner Ketchel stated this is a wonderful project. Minutes Acceptance: Minutes of Dec 10, 2015 2:00 PM (Items for TDC Approval/Recommendation) Motion: To move forward with Veterans Park conceptual design plans RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Ketchel SECONDER: Rice AYES: Gossom, Guidry, Anderson, Peterson, Dixon V. Public Comment (3 minutes each) None. Mr. Schroeder mentioned the diverse TDC involvement in the community and vast array of activities. Mr. Guidry asked the status of filling the TDC vacancy. Mayor Anderson wondered why all TDC members aren’t involved in the selection process, and inquired about filling the marketing position. VI. Next TDC Meeting: Wednesday, January 13, 2016 2:00 p.m. Emerald Coast Convention Center (Dale Peterson) VII. Adjourn (Dale Peterson) Chairman Peterson adjourned the meeting at 3:36 PM. APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Tourist Development Council – December 10, 2015 Page 4 Packet Pg. 6  1.b Tourist Development Council Meeting: 01/13/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5161) DOC ID: 5161 Financial Update (Charlotte Dunworth) Updated: 1/11/2016 4:01 PM by Aida Wilkinson Page 1 Packet Pg. 7  1.b.a Financial Update January 2016 FY 2015-16 AMENDED BUDGET: $45,499,395 Financial data as of 01/04/16 The adopted budget of $45,459,814 has been amended to record a $39,581 refund of BP funds. REVENUE ANALYSIS Attachment: I. b. Financial Update (5161 : Financial Update (Charlotte Dunworth)) (1) Vendor refund received due to underdelivery of online placements. Okaloosa County levies a 5% tourist development tax. Each percentage is anticipated to generate $3M, for a total of $15M in bed taxes. Lodging establishments remit bed tax collections to the Tax Collector by the 20th of each month for the preceding month. The Tax Collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, $1.1M in actual revenue represents collections through October. Year-to-date collections are $182K or 20.5% greater than the prior year. January 7, 2016 Packet Tourist Development Department, Okaloosa County, FL Pg. 8 Financial Update – January 2016 1.b.a RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. October 2014 to October 2013). RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports, so there is a reporting lag) Attachment: I. b. Financial Update (5161 : Financial Update (Charlotte Dunworth)) January 7, 2016 Tourist Development Department, Okaloosa County, FL 2 of 8 Packet Pg. 9 Financial Update – January 2016 1.b.a EXPENSE ANALYSIS Attachment: I. b. Financial Update (5161 : Financial Update (Charlotte Dunworth)) Amended Budget: (1)Vendor refund received due to underdelivery of online placements; (2)$1K transferred from contractual services to personnel for marketing interns; (3)$2K transferred from promotional reserves for Florida Sports Foundation membership January 7, 2016 Tourist Development Department, Okaloosa County, FL 3 of 8 Packet Pg. 10 Financial Update – January 2016 1.b.a REVENUES & EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  beach park facilities or beach improvements  beach & waterway maintenance, renourishment, restoration, enhancement, access  tourist destination facilities Attachment: I. b. Financial Update (5161 : Financial Update (Charlotte Dunworth)) January 7, 2016 Tourist Development Department, Okaloosa County, FL 4 of 8 Packet Pg. 11 Financial Update – January 2016 1.b.a SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  visitor services, brochure distribution, communication and research  tourist bureau administration  lifeguard services and protection