Okaloosa County BOCC — March 7, 2017 — Allegiant Air Media Plan 2017 — agenda request

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: March 7, 2017 TO: Honorable Chairman and Members of the Board FROM: Darrel Jones SUBJECT: Allegiant Air Media Plan 2017 DEPARTMENT: Tourist Development Department BCC DISTRICT: 2,4,5 STATEMENT OF ISSUE: Request approval of the 2017 Media Plan for Allegiant Air. BACKGROUND: On May 17, 2016 the Board approved a contract with Allegiant Air (C16- 2404-TDD) for paid media services in an amount not to exceed $3M during the period May 2016 - May 2018. Allegiant Air has provided its 2017 Media Plan for approval pursuant to Exhibit A, Paid Media Approval. A reconciliation of contract expenses, with the 2017 Media Plan highlighted, is provided below: Guerilla 2016 Media 2017 Contract Media Plan Activation Media Plan Remaining AUS Austin, TX 111,250 BLV St. Louis, MO 173,624.00 135,650 BWI Baltimore, MD 373,075 CLE Cleveland, OH 163,225 CVG Cincinnati, OH 220,967.93 180,300 EWR Newark, NJ 51,250 FLL Ft. Lauderdale, FL 145,469.50 IND Indianapolis, IN 78,550 LCK Columbus, OH 75,050 MCI Kansas City, MO 82,700 MEM Memphis, TN 64,507.90 51,100 OKC Oklahoma City, OK 115,828.90 78,700 PIA Peoria, IL 18,671 PIT Pittsburg, PA 108,700 SDF Louisville, KY 43,896 SGF Springfield, MO 68,700 TYS Knoxville, TN 25,352.75 99,100 New York City, NY . 125,000.00 . . $745,750.98 $125,000.00 $1,719,917.00 $409,332.02 As a result of reconciliation to media buy sheets, this media plan is slightly less than the one approved by the Tourist Development Council at its February 23 meeting. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve the 2017 Media Plan for Allegiant Air. RECOMMENDED BY: APPROVED BY: John Hofstad, County Administrator