Okaloosa County BOCC — April 28, 2016 — II. j. TDC Marketing Presentation 4 28

MARKETING REPORT April 28, 2016  Website Updates Results • Surpassed BOTH of our site visits goals for February and March • Feb visits: 127,727 • March visits: 181,473 2  Website: Looking Ahead • More opportunities for partners to have a presence on the EmeraldCoasting.com site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • More details to come 3 Current Campaigns 4 2016 Summer Campaign Timing • Ends mid-June • Still performing at a higher rate than 2015 5 Gulf to Table Campaign Timing • Campaign has been extended due to the high engagement levels with Search Media Tour • Hosted five food & travel writers • Sampled Gulf to Table fare at numerous restaurants • Experienced a true charter fishing experience and caught Trigger Fish, Amberjack, and more, before taking it back to have the restaurant cook their catch! 6 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 7 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 8  Marketing Transition • Peter Mayer Transitional Contract completed • Website Selection Committee • Convened April 22nd to review four respondents • Revive Media, Bell Media, Zimmerman Agency and Fresh Design Studio • Will convene April 29th for final selection • Staffing • Dep Dir Sales & Mktg candidates will interview May 2nd • Digital Mktg Strategists candidates interviewed Apr 27th • Sports & Events Sales Specialists interviewed Apr 27th • Public Relations Officer will interview 1st week in May • FY 17 Strategic Marketing Plan & Budget 9 FY 17 Strategic Marketing Plan and Budget Date Event April 28th TDC Strategic Guidance Outside Agency presentations to the TDC May 6th Preliminary Budget discussion May TDC Budget presentation Early–June County Administrator’s Budget Review June Stakeholders SMP Workshops June 23rd TDC Strategic Marketing Plan presentation Late-July BCC Budget presentation Mid-September BCC Budget adoption October 27th TDC Adopted Budget presentation 10 Thank You 11