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Okaloosa County BOCC — June 25, 2015 — III. i. MAY SMITH TRAVEL REPORT — reading text
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III. i. MAY SMITH TRAVEL REPORT — extracted reading text
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OCCUPANCY
Occupancy is a percentage of rooms occupied.
Emerald Coast Hotel Lodging Occupancy
January - December
100%
90%
80%
70.50% 67.00%
70%
58.90%
60%
49.90%
50%
36.80%
40%
30%
20%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD*
2011 31.10% 46.40% 58.70% 61.30% 62.40% 76.90% 83.30% 59.20% 48.10% 46.80% 34.00% 29.40% 53.13%
2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51%
2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49%
2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 51.50% 53.90% 37.50% 35.40% 58.00%
2015 36.80% 49.90% 58.90% 70.50% 67.00%
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
AVERAGE DAILY RATE
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
$250.00 Emerald Coast Average Daily Hotel Lodging Rate
$230.00
$210.00
$190.00
$170.00
$144.19
$150.00 $136.27
$120.99
$130.00
$110.00
$82.29
$90.00 $77.93
$70.00
$50.00
$30.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 $68.27 $72.38 $103.86 $111.25 $116.96 $143.37 $151.48 $116.91 $99.58 $99.36 $75.73 $71.58
2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13
2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43
2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $111.25 $110.73 $114.40 $74.98
2015 $77.93 $82.29 $120.99 $136.27 $144.19
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
REVPAR
Room revenue divided by rooms available.
Revenue Per Available Hotel Room
$170
$130
$96.04 $96.59
$90
$71.31
$41.05
$50
$26.69
$10
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 $21.22 $33.59 $60.96 $68.15 $72.94 $110.22 $126.17 $69.16 $47.90 $43.68 $25.78 $21.07
2012 $22.92 $35.10 $74.43 $78.95 $86.40 $123.08 $136.22 $72.70 $51.95 $48.23 $30.17 $23.97
2013 $25.16 $35.62 $75.06 $73.37 $86.26 $126.69 $137.49 $80.63 $54.03 $43.92 $29.95 $24.84
2014 $24.72 $37.47 $71.41 $82.28 $98.78 $138.89 $159.88 $93.71 $57.24 $59.64 $31.72 $26.51
2015 $26.69 $41.05 $71.31 $96.04 $96.59
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
Emerald Coast Lodging
Average Annual Daily Hotel Lodging Rate 2005 -2014
$150
$130
$117 $117
$106 $110 $107 $108
$110 $102
$97 $94
$89
$90
$70
$50
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited