Okaloosa County BOCC — March 24, 2016 — II. g. TDC Marketing Presentation 3 24

MARKETING REPORT March 24, 2016 Website: Q1 2016 > Q1 2015 Results • Reached over 95,000 visits in January and February and already in line to surpass March 2015’s website visitsF • Specifically, a 130% increase from previous year Why? • Improved SEO performance • More efficient digital media • Increased awareness through social media efforts 2 2016 Spring Campaign Timing • Ends 3/31 Notable Results • Performing at a higher rate than 2015 • To date, this campaign has delivered 22,297,569 gross impressions • Increase in website traffic as well as social chatter directed at Emerald Coast can be attributed to these impressions 3 2016 Summer Campaign Timing • Ends mid-June Notable Results • Performing at a higher rate than 2015 • To date, this campaign has delivered 3,423,912 gross impressions 4 Gulf to Table Campaign Timing • Media support ends 3/31 & begins again in August 2016 Notable Results • To date, GTT has delivered 9,000,000+ impressions • Over 200 guide requests • 32,762 website visits • Engagement rate of 80% • Total PR reach of 118,809,259 • Total PR value over $41,000 (free!) 5 Gulf to Table High-performing Ads 6 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 7 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 8