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Okaloosa County BOCC — October 31, 2012 (meeting #1106) — reading text
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Draft Agenda
Marketing Committee Meeting
2012 – 2013 Strategic Planning Work Session
Wednesday, October 31, 2012
1:00 p.m. – 2:30 p.m.
Marketing Committee Members
Tim Edwards (Chairman) Fudpucker’s Restaurant
Jeanne Dailey Newman/Dailey Resort Properties
Joe Guidry Ramada Plaza Beach Resort
Dan Martin Pelican Beach Resort
Kendra Moore-Nixon ResortQuest
Frank Sandro Rowland Publishing
Chris Sehman Helen Back Café
Susan Shaw University of West Florida – Emerald Coast
Dave Smith Fudpuckers Beachside Bar & Grill
Mike Stenson Northwest Florida Regional Airport (VPS)
Kristina Trujillo Destin Commons
I. Welcome and Introduction – Tim Edwards/Daniel O’Byrne
II. Strategic Planning Session (75 minutes-25 min/topic) –Michelle Clark/Ellen Kempner-
(Peter A. Mayer Advertising Agency)
a. Seasonal Business Patterns, Planning & Execution
b. Recommended Tactical Initiatives
c. 2012 – 2013 Priorities; Strategic & Tactical
III. 2012 – 2013 Special Event Application & Disposition separate from Sponsorships –
Daniel O’Byrne/Nancy Hussong
IV. Viva Florida 500 (Florida’s 500th Anniversary) – Kathy Newby
V. Scheduling of next Committee Meeting – Tim Edwards
VI. Adjourn