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Okaloosa County BOCC — April 28, 2016 — I. f. Allegiant Contract — reading text
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I. f. Allegiant Contract — extracted reading text
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$ 6,000 $ 6,000 $ 6,000 $ 6,000
Co‐Op Total $ 46,536 $ 17,978 $ 48,780 $ 18,889 $ 132,183
Allegiant Total
MEM Total $ 46,536 $ 17,978 $ 48,780 $ 18,889 12,338,000 $ 132,183 $ 11
OKC
TV Oklahoma City 848,129 :30 125 125 125 125 Flight W ‐ Su 125 125
$ 41,750 $ ‐ $ ‐ $ ‐ $ 44,750 $ ‐ $ 35,250 $ ‐ 5,088,773 $ 121,750 $ 24
Radio Oklahoma City 872,700 :60 150 150 150 150 150 150 Flight W ‐ Su 150 150
$ 22,500 $ ‐ $ 24,090 $ ‐ $ 24,090 $ ‐ $ 21,900 $ ‐ 6,981,600 $ 92,580 $ 13
OOH Oklahoma City 750,000 3 digital panels $ 17,000 $ 17,000 $ 17,000 $ 17,000 9,000,000 $ 68,000 $ 8
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 81,250 $ ‐ $ 41,090 $ ‐ $ 85,840 $ ‐ $ 74,150 $ ‐ $ 282,330
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
OKC Total 2,470,829 $ ‐ $ ‐ $ ‐ $ ‐ $ 81,250 $ ‐ $ 41,090 $ ‐ $ 85,840 $ ‐ $ 74,150 $ ‐ 21,070,373 $ 282,330 $ 13
TYS
TV Knoxville 457,092 :30 125 125 Flight W ‐ Su 125 125
$ ‐ $ ‐ $ ‐ $ 27,000 $ ‐ $ 25,000 $ ‐ 1,828,368 $ 52,000 $ 28
Radio Knoxville 474,900 :60 150 150 150 150 Flight W ‐ Su 150 150
$ ‐ $ 15,000 $ ‐ $ 15,000 $ ‐ $ 13,500 $ ‐ 2,849,400 $ 43,500 $ 15
OOH Knoxville 309,188 3 digital panels $ 10,440 $ 10,600 $ 10,600 2,782,694 $ 31,640 $ 11
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ 25,440 $ ‐ $ 52,600 $ ‐ $ 49,100 $ ‐ $ 127,140
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
TYS Total 1,241,180 $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ 25,440 $ ‐ $ 52,600 $ ‐ $ 49,100 $ ‐ 7,460,462 $ 127,140 $ 17
FLL
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Radio Ft Lauderdale 2,900,400 :30 150 150 150 150 150 150 150 150 Flight W ‐ Su 150 150
$ 116,280 $ ‐ $ 89,040 $ ‐ $ 133,560 $ ‐ $ 81,360 $ ‐ 29,004,000 $ 420,240 $ 14
OOH Ft Lauderdale 1,900,000 3 digital panels $ 12,375 $ 12,375 $ 12,375 $ 12,375 22,800,000 $ 49,500 $ 2
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 128,655 $ ‐ $ 101,415 $ ‐ $ 145,935 $ ‐ $ 93,735 $ ‐ $ 469,740
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
FLL Total 4,800,400 $ ‐ $ ‐ $ ‐ $ ‐ $ 128,655 $ ‐ $ 101,415 $ ‐ $ 145,935 $ ‐ $ 93,735 $ ‐ 51,804,000 $ 469,740 $ 9
TV/Cable 2,859,321 $ ‐ $ ‐ $ ‐ $ 106,448 $ ‐ $ ‐ $ 144,302 $ ‐ $ 60,250 13,133,541 311,000 $ 24
Radio 6,816,793 $ ‐ $ ‐ $ ‐ $ 213,793 $ ‐ $ 203,287 $ ‐ $ 278,357 $ ‐ $ 194,830 65,194,700 890,266 $ 14
OOH 4,962,996 $ ‐ $ ‐ $ ‐ $ 67,875 $ 78,315 $ ‐ $ 78,475 $ 78,475 58,628,390 303,140 $ 5
Print
Online
Co‐Op Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 $ 1,504,406
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 136,956,631 $ 1,504,406 $ 11
All costs are planning costs, and subject to change until final negotiation/placement.
Allegiant
VPS Media Plan
2017 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 Impressions
BLV