Okaloosa County BOCC — April 28, 2016 — I. f. Allegiant Contract — reading text

quarterly reports. Page 6 of 8 USE OF LOGO: The Emerald Coast logo shall be used in the Contractor’s advertising and marketing of Sub-County Taxing District. However, the County recognizes including the Emerald Coast logo in all advertisements may not be feasible. The TDD Director may waive the logo requirement on a case-by-case basis when approving creative. PRIORITY LODGING PARTNERS: Contractor agrees to ensure that Okaloosa County lodging properties (hotels and rental management companies) appear prominently (i.e. before those of neighboring counties) on the Hotel section of the Contractor’s website. This programming is in progress and will be completed no later than December 2016. Until this programming is complete and the Contractor is able to comply with the priority lodging partner (VPS). N requirement, the Priceline hotel search option will be deactivated for Destin-Fort Walton Beach LY FLIGHT SCHEDULE: The following are examples of different flight schedules that the O Contractor may provide. These schedules may be modified at any time in the sole discretion of the Contractor: Non-stop service from Destin-Fort Walton Beach (VPS) to Cincinnati (CVG) a N minimum of two days per week from May 20 through mid-October and non-stop service from Destin-Fort Walton Beach (VPS) to Belleville/St. Louis (BLV) a minimum of two days per week IO from June 2 through mid-October. Contractor further agrees to provide non-stop service from Destin-Fort Walton Beach (VPS) to Memphis (MEM), Oklahoma City (OKC), Knoxville (TYS), August. SS and Fort Lauderdale (FLL) a minimum of two days per week from late May through mid- C Contractor is interested in expanding its operation at Destin-Fort Walton Beach (VPS). This U could include flying a longer season, increasing the number of weekly flights, or adding more destinations in 2017. Expansion decisions are driven by the success of current flights and D bookings, as well as available resources, i.e., crews and planes. IS R FO AF T R D Page 7 of 8  EXHIBIT B MEDIA PLAN NLY O N IO SS CU DIS R FO AF T R D Page 8 of 8  Allegiant VPS Media Plan 2016 Estimated Totals Estimated Average Media Market Unit January February March April May June July August September October November December A25‐54 Weekly GIMP Cost CPM 28 4 11 18 25 1 8 15 22 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 Impressions Primary Elections Political Window X General Election Political Window X BLV $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ Radio St. Louis 1,553,356 :60 125 125 150 150 150 150 150 Flight W‐Su 150 150 $ 30,383 $ ‐ $ 39,000 $ ‐ $ 60,750 $ ‐ $ 40,500 $ ‐ 13,980,200 $ 170,633 $ 12 OOH St. Louis 1,203,808 4‐5 Digital $ 14,500 $ 14,500 $ 14,500 $ 14,500 14,445,696 $ 58,000 $ 4 Panels Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 44,883 $ ‐ $ 53,500 $ ‐ $ 75,250 $ ‐ $ 55,000 $ ‐ $ 228,633 Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ BLV Total 2,757,164 $ ‐ $ ‐ $ ‐ $ ‐ $ 44,883 $ ‐ $ 53,500 $ ‐ $ 75,250 $ ‐ $ 55,000 $ ‐ 28,425,896 $ 228,633 $ 8 CVG TV Cincinnati 866,600 :30 100 100 100 100 $ 39,364 $ ‐ $ 44,974 $ ‐ $ ‐ $ ‐ 3,466,400 $ 84,337 $ 24 Radio Cincinnati 948,938 :60 125 125 100 100 125 125 Flight W‐Su 100 100 $ 29,428 $ 24,179 $ ‐ $ 29,755 $ ‐ $ 24,681 $ ‐ 7,591,500 $ 108,043 $ 14 OOH Cincinnati 400,000 3‐4 Digital $ 18,000 $ 18,000 $ 18,000 $ 18,000 4,800,000 $ 72,000 $ 15 Panels Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 86,791 $ ‐ $ 42,179 $ ‐ $ 92,729 $ ‐ $ 42,681 $ ‐ $ 264,380 Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ CVG Total 2,215,538 $ ‐ $ ‐ $ ‐ $ ‐ $ 86,791 $ ‐ $ 42,179 $ ‐ $ 92,729 $ ‐ $ 42,681 $ ‐ 15,857,900 $ 264,380 $ 17 MEM TV Memphis 687,500 100 100 100 100 2,750,000 $ 52,913 $ 19 $ 25,334 $ 27,578 Radio Memphis 66,500 125 125 100 100 125 125 Flight W‐Su 100 100 4,788,000 $ 55,270 $ 12 $ 15,201 $ 11,978 $ 15,201 $ 12,889 OOH Memphis 400,000 4,800,000 $ 24,000 $ 5