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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 6, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Paddle Boarding Advertising
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval to promote a standup paddle boarding
competition to take place in mid-August.
BACKGROUND: The TDD continues to refine marketing efforts targeting niche markets with
higher disposable incomes. As part of this effort, staff is evaluating local events to see where
advertising around a scheduled event makes sense for the taxing district. A standup paddle
boarding competition is scheduled for our area in mid-August, and that demographic is a perfect
target audience with higher household income and disposable income for travel and
entertainment. Furthermore, vacation travel slows down in that timeframe.
Negotiations for various paddle boarding advertising opportunities are in progress, and the actual
placement (e.g. print, online) will depend on what is available based on the timing of County
approvals. Funding is available in promotional reserves.
The Tourist Development Council unanimously approved paddle boarding advertisement in an
amount not to exceed $6000 at its April 24, 2014 meeting.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve paddle boarding advertisement in an amount not to exceed
$6000.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator