Okaloosa County Tourist Development Council — Sep 9, 2013 — Minutes — reading text

establishing trends. Dr. Lewis said he would like to, but trends are dictated by time. He did say he hoped to garner as much information as possible through this study. Ms. Kempner discussed the Visitors Guide and suggested not publishing a book in 2014, but beginning now to publish a FY2014 book. Mr. Rick added the potential to take the cover off of the old books, add any inserts and attach a new cover. Ms. Kempner continued the presentation by discussing how success would be measured. Honorable Windes stated he would like to hear from the partners, as to their professional opinion on the communication plans and interaction with the firm. Mr. Martin Owen, Wyndham Vacation Rentals Marketing Director, spoke. Mr. Owen, who has been vocal in the past with his concerns over the agency’s progress, stated he was “very satisfied with the job that the agency is doing. Wyndam is behind the job they are doing.” Mr. Guidry and Ms. Joyce both shared similarly positive experiences. Okaloosa County Tourist Development Department Page 5 of 7  Motion to Recommend the Approval of the 2013-2014 Strategic Marketing Plan as Provided to be Presented to the Board of County Commissioners Nov. 5 RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Guidry AYES: Peterson, Joyce, Empson, Gossom, Dixon, Windes VI. Review separate Marketing Plan for the redeployment of Recovered BP Funds & consider recommending same to the BCC for approval in the form of a resolution (Peter Mayer Advertising) Ms. Kempner spoke about the BP marketing plan next. There is $957,471 allocated for spending. It must be spent no later than March 30, 2014. Motion to Recommend the Approval of the Marketing Plan for the Redeployment of Recovered BP Funds to the Board of County Commissioners RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Peterson, Empson, Guidry, Dixon, Windes, Dixon, Joyce VII. New Business (Dale Peterson – Chairman) a. Chief Robert Tilley, Okaloosa Island Fire Department, requested consideration of the council to fund half of the purchase for a new beach response vehicle. The council did so last in 1999. According to Chief Tilley, the fire department is not only the responsible agency when lifeguards are not posted, but is also responsible for taking over care of patients once they arrive on scene. The department is responsible for removing all patients from the beach for EMS transportation. Due to questions with the legality of the payment, missing information, and the need to move funds (if approved) the matter has been tabled until the next meeting. Ms. Hoshihara and her constituents will research the possibilities and report back. Mr. Peterson requested an update on the replacement for Mr. O’Byrne. Commissioner Windes expected to receive the packages the following day and the process to go smoothly. Ms. Hoshihara informed the group that statute does not authorize an alternate member. An alternate was sent from Destin to September’s meeting, as is the City’s policy. Okaloosa County Tourist Development Department Page 6 of 7  VIII. Public Comment Ms. Rebecca Sherry, Condo Alliance President, thanked Ms. Nancy Hussong for the Okaloosa County Environmental Council and Tourist Development Council support of a Second Chance Beach Clean-up at the beach park next to The Surfdweller Condos as the September 21st Florida Coastal Cleanup was rained out shortly after the event start. Mr. Guidry lauded the Hog Rally’s $2M economic impact and notified the group of the meeting Saturday at the Ramada’s Ford Room to discuss the rally’s continuation. Mr. Guidry, Honorable Windes, Mr. Gossom and Mr. Peterson all thanked Mr. O’Byrne for his service and wished him well in the future. Mr. Guidry asked about the beach cleaning service. Commissioner Windes said Public Works is doing its best to keep it clean until there is a new contract signed. IX. Schedule Next TDC Meeting X. a. Tentatively scheduled for Thursday, December 12, 2013, 2:00 p.m., Emerald Coast Convention Center. XI. Adjourn Mr. Peterson adjourned the meeting at 5:07 p.m. Motion to Adjourn October 24 TDC meeting RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Guidry SECONDER: Rice AYES: Peterson, Rice, Empson, Gossom, Guidry, Rigdon APPROVED: APPROVED: By:____________________________ By:________________________________ Name:_________________________ Name: ____________ Title:__________________________ Title: Interim Director, Tourist Development Dept. Date:__________________________ Date:_______________________________ Okaloosa County Tourist Development Department Page 7 of 7