Okaloosa County BOCC — August 12, 2014 — BCC Budget Presentation for MINUTETRAQ — reading text

Establish Okaloosa County as the top travel destination on the Gulf Coast. “Top Beach in the U.S.” USA TODAY “Top Place to Visit” National Geographic “Top 25 Destinations in the U.S.” TripAdvisor BEACHES & PARKS: •Awarded DEP grant for six public dune walkovers •Permitting for Veterans Park/Livings Shorelines •Reef development: off-shore artificial, near-shore snorkel •Eglin partnership for reef materials of opportunity TOURIST DEVELOPMENT: •Launched a new Let’s Go #Emerald Coasting campaign •Produced 2 new television commercials {video} •Produced 4 new radio commercials •Received several prestigious advertising awards •TDT collections YTD through May: up 6.9% over prior year •Hotel revenues in month of July: up 22.9% over prior year FILM COMMISSION: •ROI $7.7 : $1.0 •Ad Campaigns: Winn-Dixie, Tropical Smoothie •Catalog Shoots: People, Wind & Weather, Endless Vacation •TV Shows: The Common Chef, Don’t Be Tardy CONVENTION CENTER: •Conducted and serviced 162 events YTD •Events generated 16,080 room nights YTD •Constructed & opened Bayview Plaza •1 Booking •1 Space on Hold •4 Discussions Ongoing •Finalized design and approval for Porte Cocheres  FY14 Budget FY15 Budget % Chg Tourist Development Taxes $12,000,000 $13,400,000 11.7% Convention Center Revenues $822,750 $861,000 4.6% Interest & Other Earnings $295,000 $306,000 3.7% Cash Balances/Reserves $20,500,000 $20,000,000 -2.4% MSBU Assessment $350,000 $350,000 0.0% TOTAL $33,967,750 $34,917,000 2.8%  FY14 Budget FY15 Budget % Chg Personnel $1,971,330 $2,042,445 3.6% Operating $3,959,379 $3,496,365 -11.7% Promotions $3,509,200 $3,322,610 -5.3% Capital $7,274,375 $5,307,058 -27.0% Grants & Aids $566,536 $958,502 69.2% Interfund Transfers $1,030,518 $1,349,281 30.9% Debt Service $830,211 $670,578 -19.2% Cash Balances/Reserves $14,826,201 $17,770,161 19.9% TOTAL $33,967,750 $34,917,000 2.8%  FY14 Budget FY15 Budget % Chg $1,971,330 $2,042,445 3.6% Total TDD Positions Authorized: 41 (35 Full-Time, 6 Part-Time) Two new positions for FY15: •Systems Application Administrator & Support Specialist •Event Support Technician  FY14 Budget FY15 Budget % Chg $3,959,379 $3,496,365 -11.7% •Beach park bathroom cleaning •General Fund cost allocation •Visitor guide printing & distribution •Visitor Center and Convention Center operations •Film Commission  FY14 Budget FY15 Budget % Chg $3,509,200 $3,322,610 -5.3% •Promotional items •Ad agency services •Advertising and marketing •Website and public relations •Convention and group sales promotions •Special event & sponsorship program •Film Commission  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% Beaches and Parks: •Living Shorelines •Fish Habitat Sustainability •Okaloosa Island Dune Walkovers •Beach Access 4,5,6 Improvements •Artificial Reef for Fishing •Snorkling Reef Monitoring Equipment  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% Visitors Center: •Information Lightboards •Server •Vehicle •Welcome Center Bldg Improvements  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% Convention Center: •Laptops •Bayview Exterior Restrooms •A/V Editing Computer •Heat Circulating Fans •Meal Service Hot Boxes •Stucco / Roof Structures •Carpet Extractor •Outdoor Lighting •Convection Ovens •Retrofit Chiller •Security System •Flooring •Front Entrance Marquee •Porte Cocheres  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% South East Conceptual Rendering of Porte Cocheres  FY14 Budget FY15 Budget % Chg $566,536 $958,502 69.2% Interlocal agreements: •City of Destin (Beach Restoration) $438,530 •Destin Fire Department (Lifeguards) $519,972  FY14 Budget FY15 Budget % Chg $1,030,518 $1,349,281 30.9% Transfers to General Fund: •Beach Parks Maintenance $546,001 •Beach Cleaning & Raking $283,308 •Okaloosa Island Lifeguards $519,972  FY14 Budget FY15 Budget % Chg $830,211 $670,578 -19.2% Debt service for beach restoration MSBU: •TDT contribution $331,978 •MSBU contribution $338,600 •Increase lodging occupancy and TDT collections by 5% •Protect and improve our most important tourism assets •Diversify our appeal as a premier tourism destination •Maintain & enhance the Emerald Coast Convention Center •Maintain a prudent level of reserves •Combination of traditional and online marketing •Niche media: local events, sports, ecotourism •Offer a variety of cooperative opportunities •Collaborate with Visit Florida •Quarterly consumer e-newsletters •Position the consumer one click away from website •Track special events and sponsorships via website