Okaloosa County BOCC — 2013 meeting #1139 (date undetermined) — Kelly Murphy-Redd — reading text

Application for Membership on Okaloosa RESTORE Advisory Committee Name Kelly Murphy-Redd Address 187 Wright Circle, Niceville, FL 32578 Resident of Okaloosa County at least 3 years: _x Yes No (_%City _% Unincorporated) Position(s) applying for: _ Environmental _ League of Cities _ Business (Chamber) _XEconomic/Jobs (EDC) _ Education _ Fishing/Seafood _ Tourism A. Education (Degrees, Schools, Continuing Education, etc.): (May include in Resume) BA. Theatre Arts New Mexico State University Certified Economic Developer International Economic Development Council See resume B. Work Experience in the Position Applied For: (May attach resume if desired) See Resume C. List Three Professional References in the Position Applied For with contact info: 1. Larry Sassano Florida's Great Northwest 850-729-6848 2. Dr. David Goetsch Leadership Institute NWFSC 850-729-5212 3. Caroline McCoy Okaloosa County EDC 850-362-6467 Page 1 D. Professional Affiliations and Positions Held (Groups, Societies, Boards, etc): CEcD International Economic Development Council Leadership Okaloosa Honorary Commander Hurlburt Field Realtor - Emerald Coast Realtor Association Nationat-Reattor-Assvctattior BPloridaRealtor Association International Council of Shopping Centers E. How much time are you willing to give to this volunteer position? LO Hrs per week/month ypatever is 5 ba quired F. Why’ o you want to bé a member of the Okaloosa RESTORE Advisory Committee? ELwant to make a difference and help my community. I am a Certified Economic Developer and have worked with the EDC for several years. I have lived in Okaloosa County in the cities of Destin and Niceville since [984. My father retired as a *“Full-Bird” Colonel from Eglin AFR. T have the -experternce of growing up-in-a-mititary_famity.-f served as ar Honorary Commander for Hurlburt Field tT have worked in the tourism industry, for a_surgeon, an attorney, and a printer/ publisher. I also have experience in marketing, real estate, journalism, land development, sales, retail, non-profit organizations and the arts. I have worked with all types of media organizations. I feel I can represent many areas of family member G. If not selected for the ORAC, are you willing to serve on a Working Group? _xYes _ No H. I certify that all information in this application is true and accurate. | authorize County staff to verify any information as they deem necessary and to contact the references | have provided. | also understand that this is a voluntary (unpaid) position and that | will serve at the will of the Board of County Commissioners. | further acknowledge that the ORAC falls under the Florida Sunshine Laws (e.g., | cannot discuss ORAC business with other ORAC members outside a public meeting) and Public Records Laws and | will comply with those requirements (ORAC members will be briefed on these requirements by the County Attorney). Name: Kelly Wo eahy ~ edd some ffl fossp lel Date TLBY/); 3 Page 2 Kelly Murphy-Redd, CEcD 187 Wright Circle, Niceville, Florida 32578 850-897-0738 cell: 850-723-4541 email: murphredd@cox.net Professional Objective Help build better communities and enhance the quality of life for as many people as possible. Work to help diversify the economy, create jobs, increase education opportunities and enhance community sense of place. Secure a challenging and rewarding position. Learn, grow and accomplish goals that contribute to your organization’s continued success. Realize my potential by using my passion for the field of economic development. | am a Certified Economic Developer with exceptional organizational, management, and communication skills as well as marketing, real estate, and land development experience. | look forward to using my knowledge of business retention and expansion, marketing and attraction, etc. to contribute to the community and add value to my employer. Summary of Qualifications Proven track record in managing projects using initiative, strategic planning and team building strategies. Superlative ability to assimilate and retain information and concepts in order to apply to immediate situations and future endeavors. "Consensus building abilities demonstrated while working with a variety of personalities in diverse situations. = Over a 20 years of marketing experience. = Over 10 years of real estate experience. = Numerous years of non-profit-organization experience including fund raising. = Demonstrated leadership, creative problem solving and decision making abilities. = Detail as well as big picture oriented. = Ability to perform in high pressure situations and meet deadlines. = Experienced in Microsoft Office, Power Point, Illustrator, Photoshop, QuickBooks, ACT!, Marketing Plus!, Excel. = Proven achievements in marketing and sales. Work History 2004-present: Marketing Director/Realtor/R.E. Office Manager, Ruckel Properties, Inc., Niceville, FL 1998- 2008: Marketing Consultant, Destin, Fort Walton Beach, Shalimar, Niceville, & Valparaiso, FL 1996-1997; Artistic Director, Mattie Kelly Arts Foundation, Destin, FL Experience Highlights: General Economic Development: Worked with the Vice President of Northwest Florida State College and Co-founder of the Okaloosa EDC to develop an Economic Development Strategic Plan for the City of Valparaiso. Developed & presented tourism diversification ideas to the Okaloosa EDC to help mitigate the negative employment effects of the Deep Water Horizon Oil Spill. Providing ongoing strategic advice to the Emerald Coast Autism Center with the goal of school expansion. Working with land owners, banks, realtors, clients and economic development professionals to attract business development to commercial properties in the area. Conducted research for and created a market segmentation analysis report to use in planning a high density, mixed use, 1100- acre development for Ruckel Properties. Ruckel Properties, Inc. - Development/Real Estate/ Management/Planning/Economic Development Report directly to the President. Develop and communicate vision and goals regarding the future growth of RPI as a company and as an economic development force in the community. Influence the president through presentations and written reports regarding the dynamic role of developer in the economic development of the community. Page 1 of 3 Changed the primary 50-year focus of the company from residential to include commercial and mixed-use development including addressing areas of unrealized opportunity. Located and vetted economic & retail development consultants, who were ultimately hired by the President. Worked closely with consultants to develop plan of action for commercial properties to include retail recruitment and development strategies as part of strategic plan for community development. Member of planning team to develop 1100 acre high-density, mixed-use development. Initiated and maintained dialogue with stakeholders regarding conceptual plans for and future economic impact of mixed-use 1100-acre development. Developed and maintained relationships with economic development organizations, local businesses, community leaders, workforce development organizations, utilities, educational institutions and local government in order to benefit from their expertise and resources as well as secure cooperation. Member of the team that develops and implements sales strategies and pricing for residential & commercial property. Locate, generate interest among and ultimately secure tenants for commercial properties. Direct and supervise team members. Manage real estate office operations that resulted in my acting as sales manager. | had $17.6 million in real estate sales in 6 years. This was as the selling and listing agent. The majority of the time, [had to manage the sale as the listing agent even if there was an outside selling agent. | sold three times as many lots as were sold by three other agents combined during the previous four year period. My sales were during the “Great Recession” and the “Deep Water Horizon Oil Spill.” During a time of increased project spending by management, it became my responsibility to meet the financial obligations of the company. | succeeded by making sure sales closed by deadline dates. | assembled a team to analyze the finances and developed a cash flow to assure future obligations would be met. Ruckel Properties, Inc. - Marketing Design/Direct advertising, public relations efforts and administer charitable contributions. Achieved quantifiable results from print, radio, direct mail and website advertising. Responsible for choosing, hiring and directing web designer and doubling traffic as result of website redesign. Increased visibility and branding for company. Implemented and negotiated media contracts for first time in company history. Convinced the president the company logo needed to be re-designed and he adopted that initiative. Developed and implemented a marketing plan and budget for first time in company history. Increased revenues and event attendance for subsidiary company through ad campaign. Name developments, streets and design new development logos. Participate in planning for and development of new product, to include undeveloped property. Marketing Consultant Work with business owners regarding business expansion planning and implementation: Help them develop their vision and strategic plan. This involved partnering with other businessmen to form new alliances to purchase land, develop property, sell portions of the development, manage income producing properties and develop a concept for resort, retail and commercial expansion of existing entities. Design and direct advertising. Work with entrepreneurs and small businesses owners to develop brand and increase customer base. Artistic Director Responsible for all aspects of theatre productions, concerts, acting camp & fundraising events. Hired & supervised personnel. Liaison to board of directors & public. Designed & implemented marketing strategies. Manage day to day office operations including payroll, accounts payable and accounts receivable. Identify and pursue funding opportunities for non-profit organizations. Kelly Murphy-Redd Resume Page 2 Education and Training Courses/Seminars: " Atlas Advertising Webinar: Role of Economic Development Marketing in the Future of Jobs 2013 Honorary Commander 105 Combat Training Squadron Hurlburt Field AFB Graduate of 2010-11 Leadership Okaloosa Program (10-month curriculum) IEDC Webinar: Is Your R.E. Project Viable 2011 IEDC Webinar: New Markets Tax Credit: A cost effective way to create jobs & drive investment in your community. 2012 NDC Online Class: Main Street Finance: Mixed-Use Real Estate 2010 IEDC Webinar: EDA Update: Retooling for the 21st Century Economy 2010 IEDC Annual Conference 2009/Reno-Tahoe IEDC Neighborhood Development Strategies Course 2009 IEDC Webinar: Web 2.0: Using Technology for Talent Attraction 2009 IEDC Webinar: Economic Development at $5.00 A Gallon 2008 IEDC Economic Development Strategic Planning Course IEDC Real Estate Development and Reuse Course CCIM Introduction to Commercial Real Estate Investment Analysis Course IEDC Economic Development Credit Analysis Course (Test credit for NDC 101 course) IEDC Managing Economic Development Organizations Course IEDC Business Retention and Expansion Course IEDC Introduction to Economic Development Course (Through CALED) Gulf Power Economic Symposium 2006, 2008, 2010, 2012 Workforce Summit - Okaloosa/Walton Counties 2006 Vision 2015 A Community Summit on Growth Management ICSC Southeast Conference 2006 & 2011; ICSC 2007 North Florida Idea Exchange The Florida’s Great Northwest Challenge Event; Board of Directors, Wired Initiative and Governance Advisory Council Meetings 2006 = Fresh Strategies in Entrepreneurial Development = Due Diligence in Real Estate Deals = Ecommerce Marketing 2007, Online Marketing