Okaloosa County BOCC — April 19, 2016 — Draft Scope of Work

Request for Proposals Airport Terminal Advertising RFP AP 45-16 SCOPE OF WORK: The Advertising Agency services to be provided include, but are not limited to:  Solicit local businesses to sell advertising in the Airport.  Create and produce static advertising as well as video/motion high tech displays to be displayed in terminal. The Airport hereby grants to Concessionaire the right to operate, maintain and provide the Airport’s terminal advertising concession. Concessionaire shall develop and maintain a comprehensive advertising program totally integrated and coordinated as to design, quality, and content for the Airport. Concessionaire shall establish, operate, service, and maintain prime quality, expertly designed commercial advertising displays, including but not limited to, self-contained floor exhibits, wall and floor back-lit units, showcases, posters, expo space, direct telephone line hotel and transportation displays, directional clocks, electronic, computer and video displays and other forms of advertising which may be approved to provide, continuity during the period of the agreement. All installations shall be in good taste, professionally developed. The specific locations for displays, dioramas, poster boards and telephone boards will be selected and approved by the Airport Director. Concessionaire has the right to install and maintain appropriate signs in the assigned areas provided that the design, installation and maintenance of such signs shall be consistent with the graphic standards and policies of the Airport. All advertising material, advertisements and manner of presentations shall be subject to approval by the Airport. All permanent improvements made to the assigned areas and additions and alterations thereto made to the assigned areas by the Concessionaire shall be and remain the property of the Concessionaire until the expiration of the term of the agreement or upon termination of the agreement (whether by expiration of the term, cancellation, forfeiture, or otherwise whichever first occurs) at which time the said improvements shall become the property of the Airport, provided however, that any trade fixtures, displays and other possessions of the Concessionaire not permanently affixed to the Airport may be removed. Upon termination of the agreement through passage of time or otherwise, the concessionaire shall aid the Airport in all ways possible in continuing the Terminal advertising concession without interruption. Concessionaire shall use its best efforts to: 1. Develop on a continuing basis, integrated master plan for advertising at the airport. 2. Follow quality criteria which will recognize the need for integrity of design and advertising content appropriate to the prestige and dignity of the Airport. 3. Practice space utilization planning which will recognize and meet the needs of all advertising classifications and insure maximum revenue return to the Airport. 4. Provide a sales organization with ability and experience to solicit and sell local, regional, and national advertising for display at the Airport with a primary emphasis on local advertising.