Okaloosa County BOCC — May 15, 2013 — Task Order 33 — reading text

of $16,000 net; 899,333 planned impressions. 10, 2013 LAs LAL Requésting Department ead Signature) VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED Date T ‘ fond _ ee Sf 4 [13 REVIEW B PARTMENT Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: XK Disapprove: cO Amount . nb le, 000. — Date: 05~ Ib-|% Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191 Department/Division: Tourist Development Department (TDD) Item Description: Online Media Placement Requesting Department's Suggested Vendor: Travelzoo Inc. Vendor's Address: 590 Madison Avenue, 37th Floor, New York, NY 10022 Vendor's Telephone No.: 305.913.3424 Point of Contact: Jennifer Rodriguez Ss ol e So urce J ustific ati on: Travelzoo is a top travel deal site that aggregates and promotes deals and discounts on behalf of clients. The site has a 188 index against our target, per Comscore. Travelzoo WA be a top performer for historical travel campaigns managed by Peter Mayer Advertising. Recommended budget: $20,000 net, with 20,000 guaranteed ad clicks. Va da f_A. May 10, 2013 ; rene Depgfiment HeagAignature (Ob, Date 4s /4, [3 REVIEW URCHASING Oo VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: K Disapprove: ee Amount of Puschdise: Date: dt, OS = 1o-(4 Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191 Department/Division: Tourist Development Department (TDD) litem Description: Online Media Placement Requesting Department's Suggested Vendor: The E.W. Scripps Company (Scripps Network) Vendor's Address: 312 Walnut Street 2800, Scripps Center, Cincinnati, OH 45202 Vendor's Telephone No.: 513-977-3000 Point of Contact:_Tim Chandler Sole Source Justification: Scripps reaches 20% of our target audience, with a 132 index, per Comscore. We recommend testing this premium site a» of quality sites like FoodNetwork.com, HGTV.com and TravelChannel.com to reach our target. Proposed budget: $15,000 net;; 1,350,000 planned impressions. 2A dh Lh, = May 10, 2013 Requesting Depdriment Hegd Signature Date ,- ‘ ne a ng Depdriment Heal Signature J hustled. ay, el (13. REVIEW URCHASIN PARTMENT VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No:: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: ka Disapprove: # oo Amount ; Date: OS™ (6-19 Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.:: Requestor: Peter Mayer Phone No.:; 504.581.7191 Department/Division: Tourist Development Department (TDD) Item Description: Online Media Placement Requesting Department's Suggested Vendor: RGM Alliance Vendor's Address: = 1718 Abbot Kinney Blvd., Venice, CA 90291 Vendor's Telephone No.: 214.551.2420 Point of Contact: Nikki DiBella Sole Source J ustification . RGM is a premium travel network that aggregates quality travel inventory from across the web, reaching 13% of our target audience, per Comscore. RGM specializes iffeaching upscale travelers with significant disposable income via its network of quality partner sites. Recommended budget of $20,400 for an estimated 1.7M impressions. » wiht May 10,2013 oo, i i Date / & ii eo are Lt ipsa. a REVIEW URCHASING DEPART NT VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: W Disapprove: Date: OS - (6,9 Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191 Department/Division: Tourist Development Department (TDD) Item Description: Online Media Placement Requesting Department's Suggested Vendor: Media Mind Technologies, Inc. Vendor's Address: 135 West 18th Street, 5th Floor, New York, NY 10011 Vendor's Telephone No.: 972.581.1996 Point of Contact: Mina Reddell Sole Source Justification: Media Mind is Peter Mayer's preferred ad serving partner. We will be utilizing Media Mind's service to serve ads VA part of our upcoming shoulder season campaign. Peter Mayer currently holds an ad serving contract with Media Mind. Estimated budget of $2,913. a4 dil May 19, 2013 Reaugfling Department Hegel Signature t..Ofa Date fl 3 REVIEW. PURCHASING D rar VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: Vax Disapprove: . D Amount of/Pur ft d, 9/ 3 Date: OS - b-( Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191 Department/Division: Tourist Development Department (TDD) ltem Description: Online Media Placement Requesting Department's Suggested Vendor: Google Vendor's Address: 1600 Ampitheatre Parkway, Mountain View, CA 94043 Vendor's Telephone No.: 650.253.0000 Point of Contact: N/A- Self Serve Ad Model Sole So urce J ustifi eg ation : Google offers unparalleled reach (reaches 95% of target, per Comscore) for our planned keyword search campaign. We will purchase and manage . the search campaign directly through the Google AdWords interface. We will be bidding against keywords like "family beach trips", "Gulf Coast beach vacations", etc. Planned budget of $8,000 net. Dull Rane TB. ARFMENT VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: Xx Disapprove: Amount of Puy Date: LALLA ! OCHO Y Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191 Department/Division: Tourist Development Department (TDD) ltem Description: Online Media Placement Requesting Department's Suggested Vendor: Facebook Vendor's Address: = 1 Hacker Way, Menlo Park, CA 94025 Vendor's Telephone No.: 650.543.4800 Point of Contact:_N/A- Self Serve Ad Model Sole Source Justification: According to Comscore, Facebook reaches 75% of our target audience. The platform allows for targeting across a variety of including and interests, such as beach travel and traveling with family. We will purchase and managethe search campaign directly through the Facebook Ads interface. $4,000 net spend proposed Cad yl May 10, 2013 me Department Wes Signature ia Date SHE REVIEW PURCHASING DE dae VERIFY IF OTHER SOURCES OF SUPPLY MEETS THs NEED Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: Approve: x Disapprove: ov Amount of P ae 4 00 Date: A ~_ 9S=Ib-(y Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19 SINGLE SOURCE PURCHASE DATA SHEET Date: May 10, 2013 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191 Department/Division: Tourist Development Department (TDD) ltem Description: Online Media Placement Requesting Department's Suggested Vendor: Burst Media Vendor's Address: 8 New England Executive Park, Burlington, MA 01803 Vendor's Telephone No.: 781.272.5544 Point of Contact: Kristina Antal Sole Source Justification: Burst Media (Burst Ad Network) reaches 99% of our target audience, per Comscore. We lies, which allow us to reach our core audience across relevant sites at a low rate. Proposed budget: $13,687; planned impressions: 4,235,571. REVIEW PURCHASING DE NT VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED } a, May 10, 2013 ; Signature VA i Date 518. Vendor #1 Contact: Phone No.: Vendor #2 Contact: Phone No.: Vendor #3 Contact: Phone No.: Buyer Comments: Signature of Buyer Who Reviewed Date Purchasing Services Manager Comments: Purchasing Services Manager Signature Date PURCHASING MANUAL - SINGLE SOURCE DETERMINATION Comments: < Approve: Disapprove: Amount of P se 4/3 687 = Date: OS= [b-|% Purchasing Director Signature Date Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19