Okaloosa County Tourist Development Council — May 30, 2013 — reading text

current structure is nearly paid off, although it was a 30-year bond. Mr. O’Byrne continued by speaking about the 5th penny, which he explained was nearly completely devoted to promotion and marketing. Funding for promotion and marketing currently includes some of the third penny, but ideally will move solely to the fifth in the future. The strategic marketing plan for 2012 was set at $2.2M. In 2013 and 2014 it will be set at $2.6M. Motion to Approve 2013-2014 Strategic Marketing Plan, Budget, and Financials RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Empson AYES: Peterson, Guidry, Windes, Rigdon Mr. O’Byrne requested the Council approve $800K out of reserves for three projects. The first project Mr. O’Byrne introduced was a request by constituents for completion of beach access ways on Okaloosa Island. There are currently seven potential beach access ways, four are completed with restrooms, parking lots, and parking; three have only port- a-potties and gravel drives, a conspicuous difference from the remaining four. Mr. O’Byrne requested $500K to begin that project. The next project was the Stabilization of Norriego Point. Engineers have suggested the use of a T-groin to stabilize a portion of Norriego Point. Matt Trammell, Taylor Engineering, spoke more about potential recommendations to fix the structure. He stated they currently have a scope of work with the TDD and he has prepared cost estimates for consideration in order to retain the sand. They are still in the draft phases of the Norriego Point stabilization plans. Mr. O’Byrne added he wanted to make it clear the TDC would be naming pots of money that could be used for these projects, but the decision will ultimately be made by the BCC. Mr. O’Byrne requested $225K dollars be earmarked for that project. Lastly, Mr. O’Byrne requested $75K for the immediate deployment of a ship for fishing reef construction; the acquisition of the Tenneco vessel to create a reef. He asked the Okaloosa County Tourist Development Department Page 3 Printed 5/31/2013 Packet Pg. 5  1.A Regular Meeting Minutes May 30, 2013 TDC to consider moving $800K for the eventual deployments of these projects from budget line item 599090 ($1.8M funding source), naming $800K of potential projects Minutes Acceptance: Minutes of May 30, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale subject to the approval of the BCC. Motion for TDD Support to Request Earmarking $800K potential project funding of $500K for Three Beach Access Way Completions, $225K for a Norriego Point Stabilization Project, and $75K for the immediate deployment of the Tenneco vessel for Fishing Reef Construction. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Empson SECONDER: Windes AYES: Peterson, Guidry, Rice, Rigdon Mr. O’Byrne also mentioned the Marler Park roadway and boat-ramp construction. He discussed which Pennies the funds are allowed to be allocated from. Motion To Use $300K from 2nd Penny and $500K from 4th Penny for Marler Park Construction Roadway and Boat Ramp Construction RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Rigdon AYES: Peterson, Guidry, Empson, Windes Honorable Windes questioned Mr. Stewart whether there had been any change in the ability to incorporate lifeguard services in the 2nd Penny. Mr. Stewart said there had not been any change. V. Review Procedures to Fill Vacant TDC Lodging Industry Seat per TDD Operations and Procedures Manual (Nabors, Giblin & Nickerson PA) Mr. Michael Bass recently resigned his position on the Council due to health reasons. The county commissioners are due to discuss his replacement June 18th at the county commissioners meeting. Mr. O’Byrne and counsel are suggesting review of the applicants previously identified from the lodging industry, but not selected for a seat. They hope to fill the position by the end of June. VI. June TDC Meeting (Dale Peterson) Thursday, June 27, 2013 at 2:00 p.m., Emerald Coast Convention Center VII. Public Comment a. Rebecca and David Sherry, Condo Alliance of Okaloosa Island b. Kathy Foster, Okaloosa Island Leaseholders Okaloosa County Tourist Development Department Page 4 Printed 5/31/2013 Packet Pg. 6  1.A Regular Meeting Minutes May 30, 2013 Mr. Rebecca Sherry, Condo Alliance of Okaloosa Island, requested the Council invest in a sand tracer study to cost efficiently replace sand using Mother Nature’s process. She Minutes Acceptance: Minutes of May 30, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale requested funds be used from the 1st Penny, estimating the cost at less than $200K in bed tax dollars. Commissioner Windes commented inlet management plans are sufficient, in his opinion. He requested both Mr. Trifilio and Mr. Trammell provide their input. Mr. Trifilio and Mr. Trammell agreed that current plans, by the Army Corp. of Engineers and State of Florida, are based on certified data and also allow for flexibility. Mr. David Sherry, Condo Alliance of Okaloosa Island, responded by saying the East Pass has a distinct offset. To replicate the natural flow, the sand tracer study should be used. He suggested that data commissioned by the city of Destin was manipulated to provide a favorable opinion. Ms. Kathy Foster, Okaloosa Island Leaseholders, thanked the board for their recommendation to fund the three unimproved beach access. VIII. Adjourn Motion to adjourn, Mr. Rice. Meeting was adjourned at 3:24 pm. Motion to Adjourn RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Empson AYES: Peterson, Guidry, Rigdon, Windes APPROVED: APPROVED: By:____________________________ By:________________________________ Name:_________________________ Name: Daniel O’Byrne________________ Title:__________________________ Title: Director, Tourist Development Dept. Okaloosa County Tourist Development Department Page 5 Printed 5/31/2013 Packet Pg. 7  2.A Tourist Development Council Meeting: 06/27/13 12:00 AM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 1797) DOC ID: 1797 Summary of Changes to Ordinance Updated: 6/25/2013 10:14 AM by Aida Wilkinson Page 1 Packet Pg. 8  2.A.a SUMMARY OF CHANGES TO ORDINANCE Section 20-72: Tourist Development Plan Tourism Promotion Attachment: Summary of Changes to Ordinance (1797 : Summary of Changes to Ordinance) • Provided clarification as to the funding of local film production and advertising projects. To remain consistent with the other uses under Tourism Promotion, funding should be permissive rather than mandatory. • Expanded the focus of promotion beyond just the beach but also the waterways and other tourist destination facilities. Convention Business Development • Expanded the focus of Convention Business Development to provide both indoor and outdoor venues. Product Improvement • Provided for the use of tourist development tax revenues to provide eco- tourism facilities. • Expanded the focus of Product Improvement to provide for the construction of artificial reefs. Reserves • Provided for reserve funds under each penny. Tax Revenue Projections and Allocations • Updated revenue projections under each penny. • Reallocated uses under each penny (see Chart of Proposed Revenue Allocations) Packet Pg. 9  2.B Tourist Development Council Meeting: 06/27/13 12:00 AM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 1798) DOC ID: 1798