READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — October 4, 2013 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 139-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: November 19, 2013
TO: Honorable Chairman and Members of the Board
FROM: Rick Owen
SUBJECT: Peter Mayer Advertising Task Order 117
DEPARTMENT: Tourist Development Department
BCC DISTRICT: All
STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Procedures, purchases in
excess of $50,000 require Board approval prior to purchasing. Attached is Task Order 117 from
Peter Mayer Advertising in an amount not to exceed $55,200.00 for Ongoing Visitor Profile
Research associated with the Strategic Marketing Plan.
BACKGROUND: At the November 5, 2013 BCC meeting, the Okaloosa County Board of
Commissioners approved the Strategic Marketing Plan for Fiscal Year 2013-2014 through
resolution. Included in this plan was Ongoing Visitor Profile Research.
Task order 117 covers the costs associated with partnering with The University of West Florida
to develop ongoing visitor profile information in order to:
1. Measure ROI and effectiveness of marketing efforts
2. Optimize marketing parameters
3. Media Markets
4. Demographics
5. Target Insight
6. Outline growth of the destination and forecast for the future
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve Task Order 117 from Peter Mayer Advertising in an
amount not to exceed $55,200.00 for Ongoing Visitor Profile Research.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator