Okaloosa County BOCC — May 23, 2016 — Agenda Packet — reading text

Top Visiting States New Visitor Returning Visitor Region Sessions % New Sessions Attachment: II. k. Film Commission Report (5655 : Film Commission Update (Gail Morgan)) 8% Florida 218 87.16% Texas 60 91.67% Georgia 53 94.34% 92% Virginia 33 96.97% Tennessee 17 88.24% Visiting Source Source Users google 418 (direct) 116 uptime.com 24 emeraldcoastfl.com 23 yahoo 10 © 2016 Google Packet Pg. 119  3.l Tourist Development Council Meeting: 05/23/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5656) DOC ID: 5656 Smith Travel Research Lodging Reports Updated: 5/19/2016 10:11 AM by Aida Wilkinson Page 1 Packet Pg. 120  OCCUPANCY 3.l.a Occupancy is a percentage of rooms occupied. Attachment: III. l. MARCH EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5656 : Emerald Coast Hotel Lodging Occupancy 100% January - December 90% 80% 70% 62.10% 60% 52.30% 50% 40.70% 40% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51% 2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49% 2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 51.50% 53.90% 37.50% 35.40% 58.00% 2015 36.80% 49.90% 58.90% 70.50% 67.00% 80.70% 87.40% 65.00% 60.80% 55.60% 42.40% 38.00% 59.42% 2016 40.70% 52.30% 62.10% Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 121  3.l.a AVERAGE DAILY RATE Attachment: III. l. MARCH EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5656 : Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $150.00 $130.00 $127.17 $110.00 $83.19 $90.00 $79.71 $70.00 $50.00 $30.00 Annual Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Avg 2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13 $107.29 2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43 $108.53 2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $111.25 $110.73 $114.40 $74.98 $118.86 2015 $77.93 $82.29 $120.99 $136.27 $144.19 $179.93 $195.06 $140.45 $117.49 $106.47 $83.85 $78.63 $121.96 2016 $79.71 $83.19 $127.17 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 122  REVPAR 3.l.a Room revenue divided by rooms available. Attachment: III. l. MARCH EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5656 : Revenue Per Available Hotel Room $170 $130 $90 $79.00 $43.51 $50 $32.45 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 $22.92 $35.10 $74.43 $78.95 $86.40 $123.08 $136.22 $72.70 $51.95 $48.23 $30.17 $23.97 2013 $25.16 $35.62 $75.06 $73.37 $86.26 $126.69 $137.49 $80.63 $54.03 $43.92 $29.95 $24.84 2014 $24.72 $37.47 $71.41 $82.28 $98.78 $138.89 $159.88 $93.71 $57.24 $59.64 $31.72 $26.51 2015 $26.69 $41.05 $71.31 $96.04 $96.59 $145.15 $170.39 $91.36 $71.39 $59.21 $35.58 $29.84 2016 $32.45 $43.51 $79.00 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 123  3.m Tourist Development Council Meeting: 05/23/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5657) DOC ID: 5657 Okaloosa Tax Collector Report Updated: 5/19/2016 10:13 AM by Aida Wilkinson Page 1 Packet Pg. 124  3.m.a Attachment: III. m. TDT Reports OCTC (Mar 16) (5657 : Okaloosa Tax Collector Report) Okaloosa County Tax Collector Tourist Development Tax March Tax Revenue Report Fiscal Year 2015-2016 Benjamin F. Anderson Prepared by: Okaloosa County Tax Collector Joshua Allen Director of Business Collections Packet Pg. 125  3.m.a Total Historical TDT Collections and Percentage Breakdown FY 2011 - Current Attachment: III. m. TDT Reports OCTC (Mar 16) (5657 : Okaloosa Tax Collector Report) % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 2013-2014 2014-2015 2015-2016 2015-2016 October $521,660.33 $598,158.00 $609,091.44 $680,330.93 11.70% $886,981.06 30.37% $1,068,987.38 20.52% 20.52% November $213,947.00 $239,511.00 $259,606.95 $273,038.26 5.17% $313,442.31 14.80% $356,655.15 13.79% 18.76% December $217,922.30 $289,595.00 $288,498.30 $291,672.28 1.10% $320,915.76 10.03% $390,077.62 21.55% 19.35% January $256,775.00 $297,124.03 $298,995.38 $332,035.87 11.05% $410,853.35 23.74% $436,046.61 6.13% 16.54% February $365,490.00 $437,614.00 $395,790.00 $430,183.30 8.69% $492,951.35 14.59% $554,344.14 12.45% 15.71% March $768,790.00 $1,028,053.00 $1,118,616.08 $1,009,474.61 -9.76%