Okaloosa County BOCC — May 23, 2016 — Agenda Packet — reading text

Page 1 Packet Pg. 62  1.g.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 23, 2016 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Erika Zambello, Marine Economic & Tourism Development Resource Coord. Attachment: I. g. Estuary Program (5651 : Choctawhatchee Bay Estuary Program MOU (Erika Zambello)) SUBJECT: Choctawhatchee Bay Estuary Program STATEMENT OF ISSUE: Request approval of a memorandum of understanding with Eglin Air Force Base relating to establishing the Choctawhatchee Bay Estuary Program. BACKGROUND: Northwest Florida estuaries and their associated natural resources provide boating, fishing, hunting, tourism, and other outdoor recreational and economic opportunities for citizens and visitors. Eglin AFB and the County desire to work together to improve the health of the Choctawhatchee Bay and the Choctawhatchee Bay watershed. The purpose of this Memorandum is to memorialize Eglin AFB’s support of the County’s applying for a grant from the Environmental Protection Agency to establish a Choctawhatchee Bay Estuary Program. Pursuant to section E.200 of the TDD Manual, the Council shall review and provide a recommendation for all proposed contracts requiring Board approval. The attached draft contract has not yet been reviewed by the TDD attorney or made it through the County’s contract coordination process. However, the Council’s conceptual approval is requested at this time due to the timing of the grant application cycle. OPTIONS: Approve or Deny RECOMMENDATION TO BCC: Approve a memorandum of understanding with Eglin Air Force Base relating to establishing the Choctawhatchee Bay Estuary Program, contingent upon TDD attorney approval and completion of the County’s contract coordination process. Packet Pg. 63  1.g.a MEMORANDUM OF UNDERSTANDING BETWEEN EGLIN AIR FORCE BASE AND OKALOOSA COUNTY FOR THE ESTABLISHMENT OF AN ESTUARY PROGRAM This Memorandum of Understanding is made on this ___ day of ___________, 2016, between Eglin Air Force Base (“Eglin AFB”) and Okaloosa County, FL (“County”) for the purpose of achieving the various aims and objectives relating to the application to establish the Choctawhatchee Bay Estuary Program (“Program”). N Attachment: I. g. Estuary Program (5651 : Choctawhatchee Bay Estuary Program MOU (Erika Zambello)) visitors of Florida; and LY WHEREAS, Northwest Florida Estuaries and their associated natural resources provide boating, fishing, hunting, tourism, and other outdoor recreational and economic opportunities for citizens and (among other counties); and O WHEREAS, the Choctawhatchee Bay Estuary is located within Okaloosa County and Eglin AFB and the Choctawhatchee Bay watershed; and N WHEREAS, Eglin AFB and the County desire to improve the health of the Choctawhatchee Bay IO WHEREAS, Eglin AFB and the County wish to enter into a Memorandum of Understanding to set consideration, the parties hereby agree as follows: SS forth each parties’ responsibilities and coordinated efforts necessary to establish the Program. NOW THEREFORE, in consideration of the mutual covenants herein and other good and valuable Purpose U C The purpose of this Memorandum is to memorialize Eglin AFB’s support of the County applying for a Obligations of Parties IS grant from the Environmental Protection Agency to establish a Choctawhatchee Bay Estuary Program. D Both parties acknowledge that no contractual relationship is created by this Memorandum, but agree to work together to ensure that the appropriate leadership, administrative, and operational efforts are put forth R in order to ensure the Project’s success. Furthermore, this Memorandum can be terminated at any time, for O any reason, by either or both parties without recourse. The activities and services for the Program shall include, but are not limited to, the following: -F a. Eglin AFB shall offer advice when needed in the Program application process and support the purpose of the application. b. The County shall coordinate with Walton County and others in preparing the application for AF submittal. T __________________________________ ______________________________________ R DAVID A. HARRIS CHARLES K. WINDES, JR. D Brigadier General, USAF Commander, 96th Test Wing Chairman, Board of County Commissioners Packet Pg. 64  2.h Tourist Development Council Meeting: 05/23/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5652) DOC ID: 5652 Marketing Update (Ed Schroeder) Updated: 5/19/2016 10:04 AM by Aida Wilkinson Page 1 Packet Pg. 65  MARKETING REPORT May 23, 2016 Packet Pg. 66 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  Website: Looking Ahead • More opportunities for partners to have a presence on the site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • More details to come Packet Pg. 67 2 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  Current Campaigns Packet Pg. 68 3 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  2016 Summer Campaign Timing • Ends mid-June • Still performing at a higher rate than 2015 Packet Pg. 69 4 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  Gulf to Table Campaign Timing • Campaign has been extended due to the high engagement levels with Search Packet Pg. 70 5 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  Upcoming Campaign Packet Pg. 71 6 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  2016 Fall Campaign Timing • Campaign will launch in mid-June Target • Couples and/or groups without children Creative • Creative will feature new brand campaign with new fall imagery from most recent photoshoot Packet Pg. 72 7 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  Reminders Packet Pg. 73 8 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings Packet Pg. 74 9 2.h.a Attachment: II. h. TDC_Marketing_Presentation_5_23 (5652 : Marketing Update (Ed Schroeder))  Add Your Specials & Events • Partner Access •