Okaloosa County BOCC — May 23, 2016 — Agenda Packet — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Monday, May 23, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Melissa Matern Director of Marketing & Events, The Boardwalk/Bone Bruce Craul Chief Operating Officer, HarborWalk Hospitality Honorable Mike Anderson City of FWB Representative Honorable Jim Foreman City of Destin Representative Honorable Kelly Windes Commissioner District 5 (Chairman) Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart County Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Council Member Minute Attorney Update Director Update Public Comments Related to Current Agenda (3 minutes each) I. Items for TDC Approval/Recommendation a. Tourist Development Council - Regular Meeting - Apr 28, 2016 2:00 PM b. Tourist Development Council - Budget Meeting - May 6, 2016 9:00 AM c. Financial Update (Charlotte Dunworth) d. FY17 Proposed Budget (Charlotte Dunworth) e. Life’s A Beach contract amendment (Ed Schroeder) f. Revive Media contract (Ed Schroeder) g. Choctawhatchee Bay Estuary Program MOU (Erika Zambello) Tourist Development Council Page 1 Printed 5/23/2016 Regular Meeting Agenda May 23, 2016 II. Items for Information Purposes Only - (Speaker) h. Marketing Update (Ed Schroeder) i. Sales Update (Sherry Rushing & Tisha Maraj) j. Coastal Management Update (Erika Zambello) k. Film Commission Update (Gail Morgan) III. Items for Information Purposes Only - (No Speaker) l. Smith Travel Research Lodging Reports m. Okaloosa Tax Collector Report n. Expenditure Transaction Report o. Reconciliation of Promotional Reserves p. Visitor Center Top 10 States q. Airport Enplanements/Deplanements (Jan-Mar16) IV. Old Business r. Okaloosa Public Safety FY17 Budget s. Destin Fire Control District FY17 Budget t. Okaloosa Sheriff FY17 Budget u. Bridge to Bridge update V. Public Comment (3 minutes each) VI. Next TDC Meeting (Dale Peterson) June 23, 2016 2:00 p.m. Emerald Coast Convention Center (Regular) VII. Adjourn (Dale Peterson) Tourist Development Council Page 2 Printed 5/23/2016  1.a Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting www.EmeraldCoastFL.com ~ Minutes ~ Thursday, April 28, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Minutes Acceptance: Minutes of Apr 28, 2016 2:00 PM (Items for TDC Approval/Recommendation) Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - - Thomas Rice Vice-Chairman, Magnolia Grill Present - 2:20 Thom Gossom Owner, Best Gurl, Inc.- Mktg & Comm. Firm Present - - Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Present - - Director of Marketing & Events, The Melissa Matern Present Boardwalk/Bonezzi Development Bruce Craul Chief Operating Office, HarborWalk Hospitality Present 3:05 - Honorable Mike Anderson City of Fort Walton Beach Mayor Present 2:02 - Honorable Jim Foreman City of Destin Representative Present Honorable Kelly Windes Commissioner, District 5 Present - - Ed Schroeder Director, Tourist Development Department Present - - Lynn Hoshihara TDD Attorney Present - - Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Chairman Peterson called the meeting to order at 2:00 PM Council Member Minute Mayor Anderson thanked everyone for their support of the Military Appreciation event. He also reminded everyone about Concert in the Park starting May 6 weekly through July 15. Visitors are welcome to attend. He added there is an FDOT meeting on May 17th at the Convention Center regarding Brooks Bridge replacement. Mr. Windes let everyone know the BCC finalized the Crestview Courthouse financing. Mr. Rice gifted Mr. Joe Guidry with a small bell for his Salvation Army fundraising of over $160,000. Mr. Guidry thanked Mr. Rice for the opportunity to raise funds through bell ringing. Mr. Peterson mentioned VisitFlorida stat of $89.1M tourism impact to the state. Ms. Matern reported the recent Volleyball Tournament was a huge success, and mentioned Harley Davidson Earthquake event this upcoming weekend. Attorney Update a. TDT Legislative Change to F.S. 125.0104 (HB 7099) The changes will go into effect on the 1st of July. As a county we will implement the changes on October 1, 2016, with the new fiscal year budget. The changes, with the TDC’s recommendation and Board’s approval, allow the use of up to 10% of tourist taxes from the first three pennies in public safety expenditures for Lifeguards, Sheriff’s Office and EMS/public safety. Chairman Peterson requested at least two or three years of expense records from these organizations to use as a benchmark. Director Update Public Comments Related to Current Agenda (3 minutes each) Destin resident, Patti DeFrenza, contacted the TDC before to question whether the monthly expense reports for the Destin Fire Control District on the beach safety program are reviewed. Why are these jobs being outsourced when the funds are generated here? She said there should be an audit of their monthly reports. The Sheriff’s Department does have a boat out on Crab Island, and they are usually the first to respond. They have a defibrillator on board, but do not have an oxygen cylinder to administer to people who have taken in water. She would like to see some of this tax money used to equip the Sheriff’s boat with an oxygen cylinder, as they are trained first responders. Destin resident, Prebble Ramswell, said the legislative intent was to have the 10% cap on top of the $1.1M already being spent; that was the purpose of “supplant”. Tourist Development Council Page 1 Packet Pg. 3  1.a I. Items for TDC Approval/Recommendation b. March 24, 2016 TDC Meeting Minutes (Dale Peterson) Motion: To approve TDC meeting minutes from March 24, 2016 RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Anderson SECONDER: Rice AYES: Peterson, Gossom, Guidry, Matern, Foreman, Windes Minutes Acceptance: Minutes of Apr 28, 2016 2:00 PM (Items for TDC Approval/Recommendation) c. Financial Update (Charlotte Dunworth) Ms. Dunworth highlighted the mid-year financial report by penny. Mr. Schroeder mentioned the TDD is ready to look at plans to update the Convention Center by exploring what can be done, and looking at previous plans to see if they are still relevant. Motion: To approve the financial update RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Foreman AYES: Peterson, Gossom, Guidry, Matern, Windes, Anderson d. FY16 Strategic Marketing Plan amendment (Charlotte Dunworth) Mr. Schroeder reviewed the changes. Motion: To approve the amended FY16 Strategic Marketing plan RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Guidry SECONDER: Anderson AYES: Peterson, Gossom, Matern, Windes, Foreman Mr. Rice departed prior to the vote. e. FY17 Strategic Marketing Plan guidance (Ed Schroeder) Mr. Schroeder reviewed the strategic marketing plan development process. Motion: To approve allocation for FY 2016-17 RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Guidry SECONDER: Matern AYES: Peterson, Gossom, Windes, Anderson, Foreman f. Allegiant Airlines contract (Ed Schroeder) To approve the final contract with Allegiant Airlines for the provision of Motion: paid media services RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Anderson SECONDER: Foreman AYES: Peterson, Gossom, Guidry, Matern, Windes Tourist Development Council Page 2 April 28, 2016