Okaloosa County BOCC — November 4, 2014 — Fishing Rodeo 2014 reimb — reading text

Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line — Daypart Daypart Total Adults No Program Code Wks Spots 35-64 Dur = 8/14 Imp OUTD-TV FISHING SHOWS 19 SaSu 6:00a- 7:00p BB 10 0 1 ie) FISHING SHOWS 20 SaSu 6:00a- 7:00p CAB 30 (6) 17 26000 FISHING SHOWS 21 SaSu 6:00a- 7:00p CAB 30 2 an 30000 FISHING SHOWS Total Spots: 8 174 Total GRP/GIMP(000): 146 2347 Page:6 PETER Buy Detail Report Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line Daypart Daypart Adults No Program Code Wks 35-64 Dur 5/5 542 S19 526 62 69 6/16 6/23 630 77 7/14 7/21 7/28 8/4 Imp SEM-TV 25 Su 8:30a- 9:30a CAB 30 1 1 1 1 1 1 10) i¢) 0 0 0 0 0 0 54200 INTO THE BLUE DESTINATION AMERICA 26 Th 9:30a-10:30a CAB 30 1 At 1 1 1 1 0 0 0 0 0 0 0 i?) 50000 INTO THE BLUE DESTINATION AMERICA 27 Sa 8:30a- 9:30a CAB 30 1 1 1 1 1 1 0 ie) ie) 0 0 i) i} 0 54200 SALTWATER EXPERIENCE DESTINATION AMERICA 28 W 9:30a-10:30a CAB 30 1 1 1 1 1 1 ie) 0 0 0 0 0 0 10) 50000 SALTWATER EXPERIENCE DESTINATION AMERICA 29 Su 8:00a- 9:00a CAB 30 1 1 1 1 1 1 1 1 0 0 0 0 0 i?) 20000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 30 M 3:00p- 4:00p CAB 30 ie} 1 1 ie) 1 1 1 1 0 ie) ie) 0 0 0 12500 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 30-1 M 1:00p- 2:00p CAB 30 ie} 0 0 1 ie) (0) 0 i?) 0 O Oo oO Oo ie} 12500 31 WTh 2:00a- 3:00a CAB 30 ie) (e) 1 0 0 1 1 1 0 19) 0 0) ie) ie} 10000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 32 F 11:30a-12:30p CAB 30 0 0 te) 0 te) 0 0 i?) (0) i} 0 0 1 1 8550 SALTWATER EXPERIENCE SUN SPORTS 32-1 Tu 10:00a-11:00a CAB 30 0 0 0 0 0 i?) 0 10) 0 1 is} 0) 0 0 8550 Page:7 PETER MAYER Buy Detail Report Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line Daypart Daypart Adults No Program Code Wks aS-64 Dur 5 5/12 5/19 526 6/2 69 6/6 6/23 630 7/7 74 7/21 7/28 84 Imp SEM-TV 32-2 Su 5:00p- 6:00p CAB 30 (0) (¢) 0 0 0 0 0 0 0 1 0 1) 10} 10} 8550 32-3 Su 1:00p- 2:00p CAB 30 0 (6) 10) 0 10) 10) 1} 1?) i?) ie} 1 0 10) 0) 8550 32-4 M10:00a-11:00a CAB 30 0 0 0 (0) 0 10) i?) 10} 0 (0) ie} 1 0 10) 8550 34 Su 9:00p-10:00p CAB 30 ie} 0 0 0 0 0 0 0 0 0 10) 10) 1 1 8550 SALTWATER EXPERIENCE SUN SPORTS 34-1 F 4:00p- 5:00p CAB 30 0 ie} 10) 0 0 0 0 0 1 10) i?) 0 ie} 10) 8550 34-2 F 4:00p- 5:00p CAB 30 ie} ie} 0 0 0 0 0) 0 10} 1 0 10) i} ie} 8550 34-3 F 4:00p- 5:00p CAB 30 O 10) 0 0 0 ie) 0 0 0 10) 1 0 10) (0) 8550 34-4 F 4:00p- 5:00p CAB 30 0 0 ie} ie) ie) 0 0 0 i?) i?) 1?) 1 ie) 10) 8550 35 W 6:30a- 7:30a CAB 30 0 10} ie} 0 0 (e) 0 0 0 1 1 1 1 f 8550 SALTWATER EXPERIENCE SUN SPORTS 35-1 M 12:00a- 1:00a CAB 30 ie} ie} ie} (0) 0 0 QO 0 0 0 0 1 ie} 10) 8550 44 WTh 2:00a- 3:00a CAB 30 0 1 ie} 0 (0) 0 0 0 10) 10) 0 0 ie} 0 10000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 45 WTh 2:00a- 3:00a CAB 30 10) (0) 10} 1 1 0 ie) 0 0 10) 10) 0 1) 10) 10000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 56 MTUWThFSaSu 6:00a- BO 30 10) 10) 0 ie} ie} 0) 0 0 1 10) 0 1 10} ie} 8550 2:00a SALTWATER EXPERIENCE SUN SPORTS Total Spots: 5 us 7 7 7 7 3 3 2 4 3 5 3 3 Total GRP/GIMP(000): 228 251 251 251 251 251 43 43 17 34 #26 43 26 26 Page:8 PETER | Buy Detail Report Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line Daypart Daypart Total Adults No Program Code Wks Spots 35-64 Dur 8/11 Imp SEM-TV 25 Su 8:30a- 9:30a CAB 30 ie} 6 54200 INTO THE BLUE DESTINATION AMERICA 26 Th 9:30a-10:30a CAB 30 0 6 50000 INTO THE BLUE DESTINATION AMERICA 27 Sa 8:30a- 9:30a CAB 30 ie) 6 54200 SALTWATER EXPERIENCE DESTINATION AMERICA 28 W 9:30a-10:30a CAB 30 10) 6 50000 SALTWATER EXPERIENCE DESTINATION AMERICA 29 Su 8:00a- 9:00a CAB 30 0 8 20000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 30 M 3:00p- 4:00p CAB 30 0) 6 12500 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 30-1 M 1:00p- 2:00p CAB 30 i?) 1 12500 31 WTh 2:00a- 3:00a CAB 30 0 4 10000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 32 F 11:30a-12:30p CAB 30 1 3 8550 SALTWATER EXPERIENCE SUN SPORTS 32-1 Tu 10:00a-11:00a CAB 30 10) 1 8550 Page:9 Buy Detail Report Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line Daypart Daypart Total Adults No Program Code Wks Spots 35-64 Dur 8/11 Imp SEM-TV 32-2 Su 5:00p- 6:00p CAB 30 0 1 8550 32-3. Su 1:00p- 2:00p CAB 30 10) 1 8550 32-4 M10;00a-11:00a CAB 30 0 1 8550 34 Su 9:00p-10:00p CAB 30 1 3 8550 SALTWATER EXPERIENCE SUN SPORTS 34-1 F 4:00p- 5:00p CAB 30 0 1 8550 34-2 F 4:00p- 5:00p CAB 30 0 1 8550 34-3. F 4:00p- 5:00p CAB 30 0 1 8550 34-4 =F 4:00p- 5:00p CAB 30 10) 1 8550 35 W 6:30a- 7:30a CAB 30 1 6 8550 SALTWATER EXPERIENCE SUN SPORTS 35-1 M 12:00a- 1:00a CAB 30 10) 1 8550 44 WTh 2:00a- 3:00a CAB 30 0 1 10000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 45 WTh 2:00a- 3:00a CAB 30 ie} 2 10000 SALTWATER EXPERIENCE SPORTSMEN CHANNEL 56 MTuWThFSaSu 6:00a- BO 30 10} 2 8550 2:00a SALTWATER EXPERIENCE SUN SPORTS Total Spots: 3 69 Total GRP/GIMP(000): 26 1765 Page:10 Buy Detail Report Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line — Daypart Daypart Adults No Program Code Wks SHH Dur 5 5/12 519 5/26 6/2 69 6/16 6/23 6/90 7/7 7/4 7/21 7/28 B/4 Imp WFN-TV 36 MTuWThFSaSu_ 5:00a- BO 30 0 1 1 Fi 1 1 1 1 1 1 m| 1 1 1 10) 12:00a WORLD FISHING NETWORK-FISHING SHOWS ADDED VALUE 157K IMPS 37 MTUWThFSaSu 5:00a- CAB 30 4 4 4 4 4 4 4 4 4 4 4 4 4 4 10000 12:00a WORLD FISHING NETWORK-FISHING SHOWS ROS 38 SaSu 9:00a- 4:00p CAB 30 3 3 3 3 3 3 3 3 3 3 3 3 3 3 13350 WORLD FISHING NETWORK-FISHING SHOWS WEEKEND 39 MTUuWThFSaSu 8:00p- CAB 30 10} 1 1 1 nf 1 1 2 2 2 2 2 2 2 15000 11:00) WORLD FISHING NETWORK-FISHING SHOWS PRIME 40 MTuWThFSaSu 8:00p- CAB 30 1 i?) 10} ie} 0 0 0 0 0 0 0 0 0 0 15000 11:00) WORLD FISHING NETWORK-FISHING SHOWS PRIME Total Spots: 8 9 9 9 9 9g 9 10 10 10 10 10 10 10 Total GRP/GIMP(000): 9 9 95 95 95 95 95 110 110 110 110 110 110 110 Page:11 PETER MAYER Buy Detail Report Period From 5/5/2014 To 8/15/2014 Revision #: Date: 8/15/2014 Client: Destin Fish Rodeo Estimate: 1723 Media: TV Product: Destin Fish Rodeo Flight Start Date: 5/5/2014 05:00 AM Market: National Cable Flight End Date: 10/26/2014 04:59 AM Primary Demo: Adults 35-64 Separation between spots: 20 Buyer: Trevor Thomas Line Daypart Daypart Total Adults No Program Code Wks Spots 35-64 Dur = 8/11 Imp WEN-TV 36 MTuWThFSaSu 5:00a- BO 30 1 14 i?) 12:00a WORLD FISHING NETWORK-FISHING SHOWS ADDED VALUE 157K IMPS 37 MTuWThFSaSu 5:00a- CAB 30 4 60 10000 12:00a WORLD FISHING NETWORK-FISHING SHOWS ROS 38 SaSu 9:00a- 4:00p CAB 30 3 45 13350 WORLD FISHING NETWORK-FISHING SHOWS WEEKEND 39 MTuWThFSaSu 8:00p- CAB 30 2 22 15000 11:00 WORLD FISHING NETWORK-FISHING SHOWS. PRIME 40 MTuWThFSaSu 8:00p- CAB 30 10) 1 15000 11:00) WORLD FISHING NETWORK-FISHING SHOWS PRIME Total Spots: 10 142 Total GRP/GIMP(000): 110 1546 Page:12 PETER Client: Destin Fish Rodeo Media: TV Product: Destin Fish Rodeo Market: — National Cable Primary Demo: Adults 35-64 Buy Detail Report Summary by Station/Month Period From 5/5/2014 To 8/15/2014 Estimate: 1723 Flight Start Date: 5/5/2014 05:00 AM Flight End Date: 10/26/2014 04:59 AM Date: 8/15/2014 Separation between spots: 20 Buyer: Trevor Thomas Total Station Month Spots NGC-TV MAY 14 Oo JUN 14 3 JUL 14 3 AUG 14 10) OUTD-TV MAY 14 42 JUN 14 79 JUL 14 30 AUG 14 23 SEM-TV MAY 14 19 JUN 14 27 JUL 14 14 AUG 14 9 WFN-TV MAY 14 26 JUN 14 46 JUL 14 40 AUG 14 30 Market Total: MAY 14 87 JUN 14 155 JUL 14 87 AUG 14 62 391 Page:13 YaAYIN INYS TWNOLLYN A ‘y ALBd a =| ¥ 3 o+ m 0i “oo! On ao a2 ai Q Ps :30 spot