Okaloosa County BOCC — December 31, 2012 — Okaloosa County_Peter Mayer Contract_FINAL (2) — reading text

II. COMPENSATION FOR BASE SERVICES The CONTRACTOR’s total annual compensation for marketing and advertising services shall not exceed four-hundred thirty seven thousand five hundred eighty dollars ($437,580) for the Base Services as set forth herein, inclusive of all administrative costs, including but not limited to copying, long distance charges, postage, etc. The amount shall be billed in equal monthly amounts of thirty six thousand four hundred and sixty five dollars ($36,465) per month for the provision of the Base Services and submitted to the COUNTY at the end of each month. The amounts billed monthly will be for the Base Services provided during the prior month. In addition to the compensation for Base Services set forth above, the CONTRACTOR will be allowed to seek reimbursement of actual travel expenses incurred during travel to Okaloosa County, provided it is in conformity with the requirements of Section 112.061, Florida Statutes, governing per diem and travel expenses of public officials, employees and authorized persons. Every three (3) months, and at the end of each year of this Agreement, the CONTRACTOR will provide a detailed summary and reconciliation of all activities performed during that period as part of the Base Services provided under this Agreement. Any additional services provided by the CONTRACTOR will require a separate Task Order, which shall contain a detailed scope of services and an estimated not-to-exceed cost for performing such services. CONTRACTOR shall not perform any additional services without a Task Order approved by the COUNTY as provided for under Article III, Section 3.2 of this Agreement. 15 III. NEW PROJECT DEVELOPMENT SERVICES The COUNTY may engage in new product development, purchases of media and other promotional activities, including those services excluded from the Base Services. The provision of these services and compensation for these services shall be governed by the following provisions: A. New Project Development and Execution includes items such as: • Campaign Development • New features, functionality, or sections of the existing website • Design and Development of a new website B. In accordance with the COUNTY’s Purchasing Manual, the CONTRACTOR will submit a Task Order for approval prior to beginning work on any project, which will include the following CONTRACTOR functions: • Creative Services o Copywriting o Creative Direction o Art Direction/Design • Project Management • Media Planning and Purchasing o Development of Media Mix and Strategy o Planning and Purchasing for Integrated Campaigns o Online Banner Ad Serving and Tracking o Tracking and Reporting of All Purchased Media o Development of Optimization Recommendations and Strategy • Public Relations • Production o Information Architecture/User Experience o Content Management o Interactive Development o Proofreading o Print Production Supervision o Broadcast Production Supervision o Art Buying/Purchasing o Quality Assurance Testing 16  C. Other CONTRACTOR functions in support of any new projects will be covered under the Monthly Marketing and Advertising fee. This includes: • Account Management and Strategy • Public Relations (Excluding New Project Development/Execution) • Social Media IV. COMPENSATION FOR NEW PRODUCT SERVICES The CONTRACTOR will be compensated on an hourly basis, at a rate of one hundred fifteen dollars ($115) per hour, for New Product Development and Execution services detailed above. Such services provided by the CONTRACTOR will require a Task Order, which shall contain a detailed scope of services and an estimated not-to-exceed cost for performing such services. CONTRACTOR shall not perform any New Project Development and Execution services without a Task Order approved by the COUNTY as provided for under Article III, Section 3.2 of this Agreement. V. PAID MEDIA AND PASS THROUGH COSTS Paid Media and Pass Through Costs include third-party charges for media and production and includes items such as: • Traditional Paid Media (Print, Outdoor, Broadcast) • Online Paid Media (Display Advertising, Facebook, Google Keyword, etc.) • Additional Pass Through Production Costs, such as: o Website Hosting o Site Spam Filter o Content Management System o Email Deployment System o Website Search Tool o Website Video Player o Research o Production Costs (Printing, Video Production, Photography) VI. COMPENSATION FOR PAID MEDIA AND PASS THROUGH COSTS The CONTRACTOR will be compensated for the actual paid media and pass through costs incurred by the CONTRACTOR on behalf of the COUNTY with no markup. Such services provided by the CONTRACTOR shall require a Task Order, which shall contain a detailed scope of services/goods and an estimated not-to-exceed cost for performing such services or delivering such goods. No invoice will be processed without the executed task order, purchase order or contract/lease payment approval form approved by the COUNTY as provided for under Article III, Section 3.2 of this Agreement. No invoice will be approved unless a copy of the actual invoice from the vendor accompanies the invoice reflecting the acquisition of goods/services. 17 The COUNTY may, at its sole discretion, elect to pay the vendor directly for paid media and pass through costs. 18