Okaloosa County BOCC — June 23, 2016 — Agenda Packet — reading text

time. It Takes 2 Consignment Sale Call in Holding space issue contract in December Kylee Braham Holiday Party Call in Scheduled site tour Give site tour 5/26 Kelley Raschke Seminar Website Lead Scheduled site tour Give site tour 5/26 Tiana Clark Birthday Party Call in lead Sent wedding guide No follow up required Emailed sales kit, put in contact with Eric Lecocq Wedding/Reception Website Lead Wait to hear back Lindsay for a weekend tour The Enlisted Association's Annual Spoke with Debbie, sent request for Send completed proposal to Debbie by Debbie Osborne CVB RFP Convention proposal to Jennifer June 3rd Energy National Dance Meegan Gossman Call in lead Sent sales kit and held space follow up and send formal proposal Competition He is going with somewhere else, no Chong/Chili's FWB Manager's Meeting Call in Sent sales kit, called to follow up follow up required. 3 Packet Pg. 130  Sales and Marketing Report 2.k.a May 2016 Emma Thompson Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj)) FORMAL PROPOSALS ISSUED ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Accom Req Revenue Value Attendees McConnaughhay McConnaughhay Law Firm 9/27/2016 $985.00 Repeat 10 rooms $2,875.00 125 Meeting Center Stage Entertainment Midget Wrestling 11/4/2016 $1,636.00 New 5 rooms $0.00 900 Total ECCC Projected Revenue $ 2,621.00 Aramark Projected Revenue $2,875.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Total Room Nights Kelley Raschke STTS SeminarGun & Knife Destin-FWB Total # of leads to partners Marty Taylor Show Leads to partners Goal 4 Sheakia Bogan Bogan/Whitner Wedding Activities such as Marketing / Public Relations / Tradeshows: FWB First Friday Breakfast, SDR Executive Summary Review, Chris Janson Concert, Destin Chamber Business After Hours 4 Packet Pg. 131  2.k.a Sales and Marketing Report May 2016 Karen Rossi, Client Services Coordinator Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj)) Constant Contact Emails Report April Upcoming Events email had a 18.4% open rate and a 5.7% click rate with 3 new subscribers. The Meeting Spots 2016 email to Meeting Planners had a 53.8% open rate and a 14.3% click rate. Activities such as Marketing / Public Relations: Created and sent Constant Contact email for May Upcoming Events Created and uploaded 7 Marquee slides (including Chris Janson concert) Created 4 new slides and loaded PPT on Internal TVs for upcoming events Input and scheduled internal TV directional signage for 23 events, each with a variety of information Wrote the text for Sales Department's portion of the Newsletter Created Sales Department's portion of the TDC Meeting Update PPT Hand write and mail client Thank You cards for 9 events Create Excel spreadsheet to track Event RFP Accommodation Responses & input/track responses for three individual events Research, fill out forms, book conference & hotel for Small Market Meetings for Tisha Maraj and assist Sherry Rushing with her forms for the same Various other miscellaneous administrative tasks in support of the ECCC Sales Department, too many to list individually Enter Chris Janson concert information into all local area chamber website calendars, news station calendars & miscellaneous public interest website calendars. Printed numerous concert posters for distribution by sales team and for the Visitor's Information Center Sold concert tickets to walk-in customers as necessary 1 Packet Pg. 132  2.l Tourist Development Council Meeting: 06/23/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5778) DOC ID: 5778 Coastal Management Update (Erika Zambello) Updated: 6/20/2016 3:32 PM by Aida Wilkinson Page 1 Packet Pg. 133  Erika Zambello 2.l.a COASTAL MANAGEMENT UPDATE Packet Pg. 134 Attachment: II. l. Coastal Management Update (5778 : Coastal Management Update (Erika  2.l.a Eglin Ecotourism Attachment: II. l. Coastal Management Update (5778 : Coastal Management Update (Erika • Another video project. • Daily pass confirmed. • More future projects in the works. Packet Pg. 135 2  2.l.a Tourism Talks to Sri Lankan Delegation Attachment: II. l. Coastal Management Update (5778 : Coastal Management Update (Erika • Focused on the CVB and destination tourism. • Topics included: - Overview of CVB - Destination marketing - Promotion and expansion of ecotourism - Balancing ecotourism with natural resources Packet Pg. 136 3 Packet Pg. 2.l.a 4 137 Attachment: II. l. Coastal Management Update (5778 : Coastal Management Update (Erika  2.l.a Estuary Program Application Attachment: II. l. Coastal Management Update (5778 : Coastal Management Update (Erika • $2 million from EPA to stand up the Choctawhatchee Estuary Program. • Partnership with multiple counties and municipalities. • Submittal with Walton County. • Long list of letters of support. Packet Pg. 138 5  2.l.a RFP Advertised for Artificial Reef Deployment Attachment: II. l. Coastal Management Update (5778 : Coastal Management Update (Erika • 40 pre-fabricated units for Fish Haven 13. • Deployment by the end of August. Packet Pg. 139 6  2.l.a Okaloosa Today