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Okaloosa County BOCC — June 23, 2016 — Agenda Packet — reading text
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2.k.a
Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj))
Marketing/Selling the ECCC on Facebook
ECCC Facebook statistics since early March:
• 55% increase in number of likes
• 72% increase in post reach
• 411% increase in post engagement
Largest Facebook audience is women ages 35-44 (21%)
• Per MPI’s 2012 Annual Business Barometer, 75-80% of their meeting
planner members are women
• Per Forbes.com, women drive 70-80% of all consumer purchasing
Why Facebook?
• Per Forbes.com, social media has a 100% higher lead-to-close rate
than outbound marketing
• Unless we promote a post or run an ad, it is completely FREE!
Packet Pg. 118
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2.k.a
Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj))
New Team Member
Meet our new Operations Manager, Allen Lassiter!
Allen started his new position with us on June 8 and is
excited to hit the ground running with all things
operational at the ECCC. Allen is a lifetime resident of Fort
Walton Beach and his work background includes over 33
years with the City of Fort Walton Beach in
Operations/Facilities Maintenance.
Packet Pg. 119
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2.k.a
Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj))
Thank You
Packet Pg. 120
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2.k.a
Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj))
2.k.a
Group Business Assisted by CVB May
Number of Days Visitors are
Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj))
Projected Number of
Type Location Start Date End Date Property Visitors in Bed Taxing District
Name Of Group Business
Cassie Hicks Wedding W D/OI/FWB 5/13/2016 5/18/2016 Various 75 6
Emily Stredwick W D/OI/FWB 5/3/2016 5/11/2016 Various 50 9
Chere' McKeel W D 5/5/2016 5/8/2016 Emerald Grande 150 4
Kylie Lark Wedding W D/OI/FWB 5/5/2016 5/10/2016 Various 50 6
Laura Storm W D 5/6/2016 5/8/2016 Beach House & Various 30 3
Clark - Moore Wedding W OI 5/12/2016 5/16/2016 EL Matadore & Various 100 5
Kiya-Kyle Joaglund W D/OI/FWB 5/18/2016 5/23/2016 Various 50 6
Cassandra Williams Wedding W D/OI/FWB 5/21/2016 5/28/2016 Various 50 8
Jones/Lag Wedding W D/OI/FWB 5/21/2016 5/28/2016 Various 30 8
Ervin -Kell Wedding W D/OI/FWB 5/29/2016 5/31/2016 Various 35 3
Makaila Bowen W D/OI/FWB 5/20/2016 5/21/2016 Various 75 2
Julie Barling Wedding W D 5/12/2016 5/15/2016 Fairfield Inn/Summerplace 50 4
Kimberly Sampson Wedding W D/OI/FWB 5/20/2016 5/23/2016 Emerald Grande 50 4
Lashunda Norman Wedding W D/OI/FWB 5/14/2016 5/16/2016 Various 75 3
Lopez-Delgado Wedding W D/OI/FWB 5/26/2016 6/2/2016 Various 40 8
Rouland - Bowman Wedding W OI 5/29/2016 6/3/2016 Seaspray 30 6
Mallory Kastler Wedding W D/OI/FWB 5/19/2016 5/23/2016 Various 60 5
L-1 Company 1960 RR OI 5/4/2016 5/8/2016 Holiday Inn Resort 19 5
Sasha Yancy W D/OI/FWB 5/22/2016 5/27/2016 Various 50 6
Carole Steier Wedding W D/OI/FWB 5/18/2016 5/22/2016 Various 24 5
Fleet - White Wedding W D/OI/FWB 5/5/2016 5/8/2016 Various 115 4
Brenda Yingling Wedding W D 5/18/2016 5/23/2016 Wingate By Wyndham 50 6
Packet Pg. 121
2.k.a
Group Business Assisted by CVB May
Number of Days Visitors are
Attachment: II. k. Sales Update May16 (5777 : Sales Update (Sherry Rushing & Tisha Maraj))
Projected Number of
Type Location Start Date End Date Property Visitors in Bed Taxing District
Name Of Group Business
Kaleo College Housing SG OI 5/22/2016 5/31/2016 Magnolia Dunes 140 10
Tamera Boehm Wedding W D 5/12/2016 5/16/2016 Beach House Destin 40 5
Meussa Borland Wedding W D 5/12/2016 5/16/2016 Destin Bay House/Various 150 5
Bryce and Jennifer Larson Wedding W D 5/5/2016 5/8/2016 Palms of Destin 40 4
May Day Festival - Chester Pruitt Fields S FWB 5/7/2016 5/9/2016 Various 2000 3
RADFC - Soccer Team S FWB 5/19/2016 5/22/2016 Comfort Inn 60 4
RADFC - Soccer Team S FWB 5/19/2016 5/22/2016 Quality Inn 60 4
Sarah & Scott Leubner Wedding W D 5/6/2016 5/13/2016 Rented Houses VRBO 66 8
Tammy Bourg Wedding W OI 5/2/2016 5/6/2016 Wyndham Garden 120 5
National Baptist Conv. Region 2 Workshop CG FWB 5/20/2016 5/22/2016 Quality 130 3
McGraw Wedding W D 5/18/2016 5/24/2016 Inn at Crystal Beach 48 7
Melissa Shea Wedding S FWB 5/11/2016 5/16/2016 Wyndham Garden 100 6
Cataluna 22 National Championship Regatta S OI 5/21/2016 5/27/2016 Various Condos/Hotels 120 7
Home & Community Education Class BM FWB 5/23/2016 5/24/2016 Comfort Inn 30 2
7th Special Ops Miltary Reunion (Combat
RR FWB 5/19/2016 5/22/2016 Ramada Plaza 60 4
Talon)
TOTALS: 4422
The number of days in the month of May is 31 NOTE: Estimated Economic Impact = Nights per Group X $266.00 per Day. Report
Number of Attendees for month of May