Okaloosa County BOCC — June 23, 2016 — Agenda Packet — reading text

RESULT: MOTION APPROVED [7-1] MOVER: Craul SECONDER: Anderson AYES: Gossom, Guidry, Windes, Rice, Foreman NAYES: Peterson Tourist Development Council Page 2 May 23, 2016 Packet Pg. 4  1.a d. FY17 Proposed Budget (Charlotte Dunworth) Ms. Dunworth presented the proposed FY17 budget by penny. She noted that there are two new positions and an increase in the strategic marketing plan. Discussion ensued regarding the 1% contingency. The council discussed where to pull money from the 1st percentage for the $102,000 Bridge to Bridge project. The council agreed to allow Ms. Dunworth the authority to find the money, possibly from the Future Capital Investments fund. In the 4th percentage, Mayor Anderson expressed concern that money continues to be added to the reserves for the ECCC Future Improvements and no improvements have been made. Mr. Schroeder stated TDD staff is working on a plan for future improvements. The Council asked Mr. Schroeder to form a committee to help the TDD staff in assessing what improvements need to Minutes Acceptance: Minutes of May 23, 2016 2:00 PM (Items for TDC Approval/Recommendation) be completed. Mr. Craul asked about the Convention Center porte-cochere and stated that it was expensive but necessary, and felt the money allocated was excessive but that it could be completed on a lesser budget. Chairman Peterson stated the study conducted last year to show what was needed to improve the ECCC was not helpful. Mr. Schroeder stated the study was not meant to focus on infrastructure, and will be sending a copy of that study to the council members. Motion: To approve the FY17 proposed budget. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Anderson AYES: Peterson, Gossom, Guidry, Craul, Foreman, Windes e. Life’s A Beach contract amendment (Ed Schroeder) Mr. Schroeder presented the item. Motion: To approve amendment of Life’s a Beach contract RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Foreman SECONDER: Rice AYES: Peterson, Guidry, Gossom, Craul, Anderson, Windes f. Revive Media contract (Ed Schroeder) Mr. Schroeder presented the item. Motion: To approve a contract with Revive Media Services, contingent upon TDD attorney approval and completion of the county’s process. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Anderson SECONDER: Rice AYES: Peterson, Guidry, Gossom, Craul, Windes, Foreman g. Choctawhatchee Bay Estuary Program MOU (Erika Zambello) Mr. Trifilio presented the item. Motion: To approve a Memorandum of Understanding with Eglin Air Force Base relating to establishing the Choctawhatchee Bay Estuary Program. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Craul AYES: Anderson, Peterson, Guidry, Gossom, Windes, Foreman II. Items for Information Purposes Only – (Speaker) h. Marketing Update (Ed Schroeder) Mr. Schroeder noted the campaign is going well and all measurements are sky-high. Tourist Development Council Page 3 May 23, 2016 Packet Pg. 5  1.a i. Sales Update (Sherry Rushing & Tisha Maraj) Ms. Rushing reported on recent and upcoming events. She noted that new wedding guides arrived today and were distributed to the council members. Ms. Maraj reported on ECCC events. Mayor Anderson asked if projected ticket sales were achieved for the Chris Janson concert; Ms. Maraj answered they were not. j. Coastal Management Update (Erika Zambello) Mr. Trifilio presented on behalf of Ms. Zambello. Chairman Peterson asked if there will be an underwater monitor and Mr. Trifilio stated that there will be one. Mayor Anderson stated that this Minutes Acceptance: Minutes of May 23, 2016 2:00 PM (Items for TDC Approval/Recommendation) could bring more educational military certification personnel to the area. The reefs are projected to be done in fall to early winter. k. Film Commission Update (Gail Morgan) Ms. Morgan reported Kathie Lee Gifford was at Whole Foods in Destin and talked about her time in Destin on her morning show. III. Items for Information Purposes Only – (No Speaker) l. Smith Travel Research Lodging Reports m. Okaloosa Tax Collector Report n. Expenditure Transaction Report o. Reconciliation of Promotional Reserves p. Visitor Center Top 10 States q. Airport Enplanements & Deplanements (VPS by carrier & Comparison) IV. Old Business r. Okaloosa Public Safety FY17 Budget s. Destin Fire Control District FY17 Budget A revised form totaling $550K has been requested from the fire district. t. Okaloosa Sheriff FY17 Budget u. Bridge to Bridge update Discussed earlier in the meeting. V. Public Comment (3 minutes each) VI. Next TDC Meeting (Dale Peterson) June 23, 2016 2:00 p.m. Emerald Coast Convention Center VII. Adjourn (Dale Peterson) Chairman Peterson adjourned the meeting at 3:45 p.m. Tourist Development Council Page 4 May 23, 2016 Packet Pg. 6  1.a APPROVED: APPROVED: By: By: Minutes Acceptance: Minutes of May 23, 2016 2:00 PM (Items for TDC Approval/Recommendation) Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Tourist Development Council Page 5 May 23, 2016 Packet Pg. 7  1.b Tourist Development Council Meeting: 06/23/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5769) DOC ID: 5769 Financial Update (Charlotte Dunworth) Updated: 6/20/2016 3:02 PM by Aida Wilkinson Page 1 Packet Pg. 8  1.b.a Financial Update June 2016 FY 2015-16 AMENDED BUDGET: $51,952,056 Financial data as of 06/15/16 The adopted budget of $45,459,814 has been amended to record a refund of BP funds, FDEP grant for dune walkover construction on Okaloosa Island, FDOT Urban Corridor grant for seasonal bus service to Okaloosa Island and Destin, FWC & NRDA grants for artificial reef construction, and FY15 cash carryforward. REVENUE ANALYSIS Attachment: I. b. Financial Update (5769 : Financial Update (Charlotte Dunworth)) Okaloosa County levies a 5% tourist development tax. Lodging establishments remit bed tax collections to the Tax Collector by the 20th of each month for the preceding month. The Tax Collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, $5.4M in actual revenue represents collections through April. Year-to-date tourist development tax collections are $688K or 14.6% greater than the prior year. June 17, 2016 Packet Tourist Development Department, Okaloosa County, FL Pg. 9 Financial Update – June 2016 1.b.a RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. October 2014 to October 2013). RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports, so there is a reporting lag) Attachment: I. b. Financial Update (5769 : Financial Update (Charlotte Dunworth)) June 17, 2016 Tourist Development Department, Okaloosa County, FL 2 of 8 Packet Pg. 10 Financial Update – June 2016