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RFQ FOR AIR SERVICE DEVELOPMENT CONSULTING SERVICES
FOR THE DESTIN - FORT WALTON BEACH AIRPORT
INTRODUCTION: The Destin-Fort Walton Beach Airport current Air Service Development Consulting
Services contract expires November 30, 2016.
SPECIFICS:
* Desired start date December 1, 2016.
¢ Quotes will be due on
BACKGROUND:
Okaloosa County Airports is comprised of three airports; the Destin — Fort Walton Beach Airpart (VPS),
Crestview/Bob Sikes Airport (CEW), and the Destin Executive Airport {(DTS). The Destin — Fort Walton
Beach Airport is a joint-use airport located on Eglin Air Force Base and is a small hub facility that
provides air transportation for all of Northwest Florida from Pensacola to Panama City. Currently, five
commercial airlines operate from the Airport, carrying about 800,000 passengers per year. This traffic
consists mainly of originating and departing passengers utilizing fifty-four daily flights offered by
Allegiant, American, Delta, GLO and United. The passenger terminal consists of a two-level main
terminal building containing various passenger and baggage process facilities, including ticketing and
baggage check-in, baggage claim, baggage make-up, and concessions. Ticketing, baggage check-in,
baggage claim, and certain concessions such as the rental cars are on the first floor. Food, beverage,
news, and gifts concessions are located on the first and second floors.
Okaloosa County requests proposals for air service development consulting services by a prime
consultant with or without sub consultant(s) to provide professional services for economic and strategic
analysis to serve as a basis for air service proposals to airlines that will cultivate new air service and
validate existing routes for VPS; provide qualitative data relative to understanding how the airport can
attract service and lower existing fares; and introduce strategies for a solid air service development
marketing strategy that targets passengers and addresses retaining VPS passengers that leak to
competing airports.
SCOPE OF WORK: The Air Service Development Consulting Service services to be provided include, but
are not limited to:
¢ To provide professional services to include Air Service Consulting and Development
Services efforts to Okaloosa County’s Destin — Fort Walton Beach Airport. The Air
Service Consulting and Development Services RFQ will be prepared in accordance with
the requirements of the Federal Aviation Administration, the Florida Department of
Transportation, and the needs of Okaloosa County.
* The consultant shall provide economic and strategic analysis to serve as a basis for air
service proposals to cultivate new service and validate existing routes. Further, the
consultant shall provide sound quantitative passenger volumes, potential traffic flows,
demographic analyses, market comparisons and analysis of competing gateways to assist
Airport Staff with presentations to air carriers. The consultant shall develop presentations
and forecasts for use in meetings with airline representatives to discuss the retention of
existing or increased service opportunities at VPS, both domestic and international. The
consultant shall also monitor airline announcements and identify opportunities as they
might relate to and/or benefit VPS. in addition, the consultant shall establish and assist in
strengthening business relationships with airline decision makers.
¢ The consultant shall provide ad hoc assistance to VPS in the development of requested
marketing materials to further air service business development. This marketing
collateral may include print and video, including projects as they relate to increased
opportunities.
There are a number of state statutes and Airport policies pertaining to the selected agencies/individuals
company. Itisimportant that each potential service provided be familiar with the following requirements:
1.
5.
The company shall not hold or acquire an account with any competing county, city, region or
organization representing other Airports within Northwest Florida area (Escambia County,
Santa Rosa County, Okaloosa County, Walton County, Walton County and Bay County).
The Airport is to be advised of all new business solicitations by the conipany which could be
perceived to constitute a conflict of interest.
As agency political subdivision of the State of Florida, there are state regulations which
prohibit advance payment of goods and services. Therefore, an agency handling the account
must be financially able to pay bills in advance with a full understanding that it will not be
reimbursed until such time as the service has been performed. Bills are paid promptly upon
receipt of proof of performance (within thirty (30) days).
The agency must agree to complete audits of its records relating to the Airports account by
an authorized representative of the County, the Auditor General’s Office and/or any other
authorized organization.
The County reserves the right to award more than one consultant contract.
Specifications of general interest to submitting agencies: All work performed above by successful
contractor(s) will be owned by the Airport.
TERM OF CONTRACT:
The initial term of this contract shall be from the approval date of the Board of County Commissioners
and shall run for a period of three (3) years.
RENEWAL COPTION:
The contract may be renewed for two (2) additional one (1) year periods with mutual consent by both
parties and subject to all other terms and conditions of this agreement.
TAXES AND ASSESSMENTS:
Operator agrees to pay all sales, use, or other taxes, assessments and other similar charges when due now
or in the future, required by any local, state or federal law, including but not limited to such taxes and
assessments as may from time to time be imposed by the County. Operator further agrees that it shall
protect, reimburse and indemnify County from and assume all liability for its tax and assessment
obligations under the terms of this Agreement.
SPECIAL INSTRUSTIONS:
The selection of a firm to provide professional services will be based on the following criteria:
- level of previous experience in successful air service development & consulting programs and
market research. Demonstrated experience with small hub airport clients is desired. (25
points)
- Quality of an example proposal prepared for a meeting with airline schedule planning
executives. (25 points)
- Proposed approach to the VPS air service development & consulting program and market
research to be used and rationale for proposed programs. (20 points)
- Reasonableness of fees and proposed fee arrangement. Proposers must recognize that this
is not a “bid” procedure and a contract will not be awarded solely on a basis of low bid. (15
points)
- Firm’s history and resource capability for required services. (10 points)
- References. {5 points)
The selection process involves two steps. (1) All interested applicants shall submit materials based on the
above grading criteria, as well as any additional material they may wish to submit. The County reserves
the right to reject any and all proposals deemed non-responsive, incomplete or financially unsound. (2)
A screening committee will then review all acceptable responses and other submitted materials in order
to determine a recommended award to be forwarded to the Board of County Commissioners for approval.
This process may take several weeks to com plete.
In addition to the submitted materials as described above, please include in the proposal, ideas, thoughts
and comments by the consulting firm on the following;
- Experience of the firm and individual recommended to be assigned to the account;
- Extensive knowledge of Air Service Development and the submitted scope of work;
- Innovative abilities;
- Overall knowledge of the submitted scope of work;
- In-house agency services, i.e.: creative services, photo library, production, etc.;
- Group business development;
- Very high inclination to use research in the development of strategic initiatives for the basis
of any and/or all campaigns.
Review Committee
- Wendy Cain Okaloosa County Airports
wcain@co.okaloosa.fl.us
- Martin Owen 850-420-1934
martin@owenorganization
- Tom Rimkus Emerald Coast Aviation
tom@emeraldcoastaviation.com
850-651-7160 ext. 4
850-603-3302
Dave Miner
From: Charles Powell
Sent: Tuesday, June 21, 2016 9:31 AM
To: Dave Miner
Cc: Stephanie Herrick
Subject: Updates
Good morning,
Here are some updates for the solicitations | am working:
1. RFB AP 61-16 (HVAC Control Services) will be posted Monday June 27%. Last day for questions
will be July 11 at 3pm and Bid opening will be July 27t at 3pm.
2. lam drafting RFB AP 69-16 (Airport Flight Information Display System) and will try to have this
posted by July 11,
3. The following have been approved for you to take before the Board:
A. Financial Advisory Services (RFP)
B. Airport Chillers {RFP)
C. Air Service Development Consulting Services (RFQ)
New process for RFPs/RFQs:
- Full coordination will not take place until the Board approves the RFP/RFQ
~ You will send me the scope of work and review committee members and | will approve via email
- Once | approve you will send to the Board for their approval
- Once Board approves | will draft solicitation and send through coordination
Hopefully this will speed things up and keep everything on track.
Let me know if you have any questions.
Respectfully,
Charles Powell
Contract & Lease Coordinator
Okaloosa County Purchasing Department
5479A Old Bethel Road
Crestview, Florida 32536
Voice: 850-689-5960
Fax: 850-689-5970
cpoweli@co.okaloosa.fl.us
Please note: Due to Florida's very broad public records laws, most written communications to or
from County employees regarding County business are public records, available to the public and
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media upon request. Therefore, this written e-mail communication, including your e-mail address,
may be subject to public disclosure.
