Okaloosa County BOCC — March 18, 2014 — 2013-03-18 ParksByNature Promo Material — reading text

Presents A New MOBILE Media program Featuring Integrated Mobile Media Platform  PROGRAM INTRODUCTION ParksByNature Network® — Developer of the Pocket Ranger® integrated mobile platform together with FL State Parks, have created a new opportunity for Florida businesses to gain visibility and highlight services. Now, you can make sure visitors know where you are and what you offer - during their pre-trip planning and while in the outdoors. The Opportunity Over 24.9 million total annual visitors. Visitors want easily accessible information about the parks, facilities, and services - this is all available via their personal “smartphones”. You can reach these active families and outdoor enthusiasts either on a state-wide, or individual park basis. Maximize marketing impact by gaining direct access to a huge target specific audience - your customers! • Over 2 million monthly impressions (includes mobile websites and apps). This number should double by the end of summer. FREE DOWNLOAD E-mail: BethM@ParksByNature.com 2  FLORIDA STATE PARKS APP AND MOBILE WEBSITE New Florida State Parks App and Mobile Website - Provided Free Used for pre-trip planning and continually during trips. Homepage All Park Activities Listed Dynamic GPS Functions Florida State Parks Mobile Website • Rich Media Banner Bar • Rich Media Splash Screen* Features include: Leads to URL of choice viewable for 3 seconds »» Advanced GPS Mapping as a user enters a select section OPTIONS: »» ACTIVITIES SEARCH of the app. - Select a static position »» detailed facility (select a region, park, or • Retail Locator* information parks, and own an activity) »» Record Tracks & Waypoints - Appear in rotation throughout the »» PHOTOSHARING app. *Extra cost may apply E-mail: BethM@ParksByNature.com 3  FLORIDA STATE PARKS MOBILE APP Static Banner Options YOUR COMPANY {HERE! TAP } YOUR COMPANY {HERE! TAP } YOUR COMPANY {HERE! TAP } YOUR COMPANY {HERE! TAP } Be a Park Region Sponsor an Activity Be a title sponsor title sponsor i.e. camping, picniking, of your local YOUR COMPANY {HERE! TAP } biking, hiking, etc. State Park(s) This is Your company and will lead to URL of choice E-mail: BethM@ParksByNature.com 4  ADDITIONAL MOBILE OPPORTUNITIES Having an optimized website for mobile devices is now essential for all businesses (we can do it for you). • Tier 1 – Micro Site: Single page (scrolling) mobile site provides information about your business. Show your location on a map or include multiple images. Customers can connect immediately via click-to-call or email features. • Tier 2 – Mobile Coupon or Enrollment page: Multiple page site allows customers to register for coupons/special offers – captures all information for follow-up marketing. “One-click” email and click-to-call buttons.   • Tier 3 – Mobile eCommerce:   All Tier 1 & 2 features, plus users can immediately purchase items from your online mini-catalog (up to 10 items). Showcase “mobile specials” or items available for advance purchase and pick-up or delivery. Your Mobile Website   *All options include Facebook and Twitter direct links. Pre-produced video clips may also be integrated. E-mail: BethM@ParksByNature.com 5  CREATIVE OPTIONS Positioning packages include either: • State-wide exposure • Single park or regional exposure • Activity specific exposure Sample banner ads Your ad can be updated in real time to promote seasonal activities and/or timely promotions. E-mail: BethM@ParksByNature.com 6  CROSS PROMOTION MATERIALS • Posters for you to hand out for your business • Social media sites • Free app icon art for your website to promote your banners O F F I C I A L PA R T N E R E-mail: BethM@ParksByNature.com 7 E-mail: BethM@ParksByNature.com 8  POCKET RANGER ® IN THE PRESS Florida State Parks in 2013! “The Pocket Ranger® app puts valuable details about Florida’s 171 state park and trail facilities at one’s fingertips.” – Examiner Florida State Florida State P... “To give the adventurous types a mobile tool to take advantage of all their park’s resources, the ParksByNature Network created the Pocket Ranger, an app for iOS and Android that uses GPS to give users all kinds of information based on their location within a state park.” – AppScout “More than 70,000 people have downloaded the Florida Pocket Ranger mobile app for their I-phone or Android phones.” -- Florida Ranked #8 in itunes store Park Service Director Donald Forgione May 2013 “The app provides a comprehensive list of beach access points in each county, and the amenities each access point offers, including boardwalks, parking spaces, restrooms, picnic pavilions and boat ramps.” – Naples Daily News