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Fort Walton Beach Council agenda — 03-15-08 Special agenda Strategic Session — reading text
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public input.
Bill Patterson, 35 Anastasia, suggested that the previous years strategic sessions be reviewed
to see how much has really been accomplished.
The City Manager noted that staff does update Council on each of the priorities and what has
been accomplished.
David deVaux, 348 Marie Circle, commented if Council wanted to know what the citizens really
want there should be a citizens committee run by the citizens and not by staff.
There was no further input from the public.
planning
Mr. Hartwell moved to authorize the City Manager to schedule strategic
Dr en seconded
sessions with Dr. Marlowe for $ 8, 000 plus meals and lodging. Hartwell,
motion and it carried unanimously with
Holmes, Miller, Reeves, Garvie, Pullen,
and Minich in favor.
COMMUNITY BUDGET RE VESTS TO LEGISLATIVE DELEGATION
Consideration -of submitting Community Budget Requests for the City of Fort Walton Beach to
the Okaloosa County Legislative Delegation for consideration in their upcoming legislative
session.
The City Manager wentSheovermentioned
the threetheprojects staff suggests submitting to the Okaloosa
three projects have been submitted for consideration
Legislative Delegation.
for the last three years but never received funds, although the burn tower did get approved it did
not get past the Governor, and this year the Advocacy Group will assist the City in presenting
the issues.
Representative
Mr. Garvie moved to
approve the following projects to submit to
Sansom' s office by January 41 2008, for consideration in the upcoming golf Cl
session: 1) Funding assistance to extend the reuse water system from
area to the adjacent properties of Lewis Turner Boulevard, the City Softball Complex and
drainage
the Fairgrounds; 2) improve stormwater drainage in`Eglin Parkway
buranndb I Station 7ion Lewis
Funding assistance to replace the drill tower and
Turner Boulevard. Mr. Reeves seconded motion
t clargri® with
Holmes, Miller, Reeves, Garvie, Pullen, Hartwell, and Minich in favor.
COUNCIL REPRESENTATIVE ON CHAMBER OF COMMERCE BOARD
Consideration of appointment of a Council representative and an alternate to serve on the
Chamber of Commerce Advisory Board.
representative and Garvie
Mr. Minich nominated Mayor Anderson to serve as Council Board from 'January I
to serve as the alternate on the Chamber of Commerce Advisory
2008 through December 31, 2008, and it carried unanimously with Holmes, Miller, Reeves,
Garvie, Pullen, Hartwell, and Minich in favor.
HEADSTARTBOARD
COUNCIL REPRESENTATIVE ON
Consideration of appointment of a Council ep e and an alternate to serve on the
Headstart Board.
City of Fort Walton Beach
Memorandum
To: Honorable Mayor and Councilmembers
From: Joyce Shanahan, City Manager
Subject: Strategic Planning Session
Date: December 6, 2007
BACKGROUND:
Council' s primary responsibility is not only to make public policy but to determine and achieve the
citizens' desires for the future. There is probably no more daunting task that any community
faces than planning for its future and identifying future priorities.
Simply put, the strategic planning process determines where the City is going over the next
several years. Strategic planning also develops a set of goals and objectives to lead the City to
its desired future and involves a periodic review of the goals and objectives to determine whether
we accomplished what we set out to do and what our residents had hoped we would.
DISCUSSION:
Since 2004 the City began annual strategic planning sessions and resulted in an annual work
plans for staff, as well, it provided guidance for budget development.
Based upon input from council, staff level discussion and discussions with Dr. Herb Marlowe, staff
is recommending that we take a more intensive review of the strategic planning process and
develop a planning document that will provide council not only with tactical guidance on an
annual basis, but provide greater emphasis for a longer range plan, three to five years into the
future.
The purpose of a strategic plan is to identify key strategic issues that will impact economic health,
public safety and quality of life of citizens; develop understanding of the forces which will be
shaping those issues and what particular directions might reasonably occur ( i. e. various growth
rates of Eglin AFB; greater reduction in property taxes, increased environmental regulations, etc);
think strategically and proactively about how the City might respond under these differing
conditions and set specific long term goals and develop a portfolio of strategies to achieve those
goals.
Key Assumptions:
1. No one can predict the future but the future can be assessed in part as to likelihood
of something occurring and the desirability of certain features.
2. Public policy and investments can, within bounds, help shape the future. For
example, when a main road is built it can predictably shape the future of a
community.
The value of a Strategic Plan is that the organization has thought through how it will respond to
various futures and has developed the systems and tools to manage as various futures arise.
The organization has an intentional approach to creating a desired future. The time frame for
strategic plans is usually three to five years but can be longer for some issues, particularly the
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more expensive capital. In prior years, we' ve developed more of a tactical plan, based upon a
one year scenario.
The desired results of a Strategic Plan are that the organization will have thought about various
futures that could occur, and can then develop contingency plans for those futures; and we will
have identified key achievements that will. help create a desired future and have a strategic plan
to produce those achievements. In addition, it will develop a shared commitment to a strategic
plan and vision; the City will be able to identify and allocate resources to address the priorities;
and it will aid in developing mutual respect, trust and shared expectations between City Council,
City staff and the residents of our community.
Dr. Marlowe recommends the following steps to develop a strategic plan.
Stage 1: Environmental Scan
Purpose: Identify the key issues and challenges, the opportunities, the
organization' s capacity to respond to these issues, challenges and opportunities.
Process: Stakeholder input ( the public) via focus groups, interviews,
surveys. Review of existing studies or plans.
Proposed Service: Develop with staff focus group protocols and prepare
staff to conduct focus groups and interviews. Facilitated session with staff to
generate key issues based on their knowledge of city and existing studies and
plans.
Stage 2: Strategic Assessment
Purpose: Identify the various futures that could reasonably occur and how
the City would respond to each of those futures. Example — slower population
growth in region, reduced property tax revenue vs. high
economic slowdown,
population growth, booming economy, stable property tax revenue.
Process: Development and discussion of various scenarios with Council
and stakeholders.
Proposed Service: Conduct preparatory workshop with staff on Day 1 to
develop scenarios based on stage 1 data. Facilitate Council workshop on
scenarios on Day 2.
Stage 3: Strategic Planning
Purpose: Identify desired future and actions needed to achieve it. Develop
contingency plans for likely scenarios.
Process: Development of vision and positioning statements. Articulation
of goals. Development of portfolio of strategies. Identification of which strategies
would be emphasized under different scenarios.
Proposed Service 3. 1: Conduct preparatory workshop with staff on Day
1 to develop draft vision and positioning statements and develop
potential strategy portfolio. Facilitate Council strategic planning workshop
on scenarios on Day 2.
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Proposed Service 3. 2: Conduct follow -up session with staff to develop
strategy management system.
The total cost for this effort is $ 8,000 plus meals and lodging for Dr. Marlow.
RECOMMENDATION:
Staff respectfully requests that City Council authorize the City Manager to schedule strategic
planning sessions as outlined above. If approved, sufficient funding is available for this request.
Respectfully submitted:
Joyce A. Shanahan
City Manager
Docid: c:ldocuments and settingsljshanahanUb -lanky documentkitymngAstrategic planning120081strategic planning staff report.doc
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Attachment 3 — Strategic Planning —Staff Meeting
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