Okaloosa County BOCC — August 1, 2016 — Tourist Development Presentation — reading text

FY 2016-17 TOURIST DEVELOPMENT DEPARTMENT BUDGET BCC Presentation 08/01/16 TDD Vision Establish Okaloosa County as the top travel destination on the Gulf Coast Flagler Award for Gulf-to-Table campaign -VisitFlorida Destin ranked between London and Paris -TripAdvisor 23.6% TDT revenue increase over last two years 2 TDT Revenue Increase in NW FL Year-Over-Year Increase Through May 2016 Okaloosa Escambia Gulf Shores, AL Walton Bay Bay -10% -5% 0% 5% 10% 15% 3 FY16 Accomplishments Tourism Promotion Emerald Coast Visitors Welcome Center qualified as Florida’s 1st new Official Certified Tourist Information Center meeting all of VisitFlorida’s validation criteria “Beaches to Baseball” joint marketing event with ECCC & Aramark at Turner Field in Atlanta targeting meeting planners The Emerald Coast message was displayed in movie theaters and transit lines in affluent neighborhoods of Chicago in Oct-Dec 2015. 4 FY16 Accomplishments Beaches & Parks Deployed first artificial reef under “Concrete to Reef” initiative with Eglin AFB Constructed 5 new dune walkovers on Okaloosa Island Garnered community support for Choctawhatchee Bay Estuary Program $1.7M National Resource Damage Assessment grant for fishing/diving/snorkel reef construction $1.2M Direct Component Restore Act grant for 8 snorkel reefs along Okaloosa County Created $5 Eglin recreational pass for visitors 5 FY16 Accomplishments Convention Center Upgraded event production equipment New business highlights: Reinhardt Food Show, Emerald Coast Con, AmeriCheer Event, Dupree Dance, Shades Baptist Youth Group Film Commission Eight national television series were filmed in Okaloosa County – e.g. Bravo, TLC, Lifetime, HGTV 6 FY17 Revenues (excluding reserves) 7 FY17 Revenues FY16 Budget FY17 Budget % Chg Tourist Development Taxes $15,000,000 $19,600,000 30.7% Service Fees $810,750 $810,750 0% Interest & Other Earnings $137,125 $178,500 30.2% Cash Balances / Reserves $29,151,939 $34,185,200 17.3% MSBU Assessment $360,000 $0 -100% TOTAL $45,459,814 $54,774,450 20.5% 8 FY17 Expenditures (excluding reserves) 9  FY16 Budget FY17 Budget % Chg Personnel $2,265,996 $2,638,594 16.4% Total TDD Positions Authorized: 47 (42 Full-Time, 5 Part-Time) Two new positions for FY17: • Content Specialist • Client Services Coordinator 10  FY16 Budget FY17 Budget % Chg Operating $3,378,245 $4,415,340 30.7% • Welcome Center operations • Convention Center operations • Film Commission • Beach management and park maintenance • General Fund cost allocation • Tax Collector admin fee 11  FY16 Budget FY17 Budget % Chg Promotions $4,490,893 $6,973,046 55.3% • Promotional items and collateral • Trade shows • Website development and maintenance • Public relations • Media campaign • Local event marketing funding • Airline Recruitment 12  FY16 Budget FY17 Budget % Chg Media Plan $2,513,270 $3,470,000 38.1% 13  FY16 Budget FY17 Budget % Chg Capital $4,322,840 $2,522,000 -41.7% Beaches & Parks • Beach Accessways 4,5,6 Improvements/Amenities • Artificial Reef for Fishing Industry • Reef Deployment Monitoring Vehicle • Snorkling Reef Video Camera Tourism Promotion • Interactive/Digital Map and Whiteboard • Visitor Information Signage • SUV Replacement 14 Capital cont’d Welcome Center • Interior Renovations • Parking Lot Resurfacing Convention Center Equipment • Walk-In Refrigerators (2) • Carpet Sweeper • Audio System • LED Theatrical Lighting • Manlift • Event Staging 15 Capital cont’d Convention Center Infrastructure • Pavilion Structure for Bayview Plaza (design, drawings) • Chiller Upgrade (2) • Fire Sprinkler System Piping in Garage • HVAC Air Handlers, Fans, Pumps • Ballroom Carpet • Waterproof Building Exterior 16  FY16 Budget FY17 Budget % Chg Grants & Aid $1,260,876 $1,184,003 -6.1% • City of Destin (Beach Restoration Monitoring) $84,373 • City of Destin (Parks Maintenance) $301,453 • City of Destin (Capital Improvements) $75,432 • City of Fort Walton Beach (Landing Stage) $100,000 • Destin Fire District (Lifeguards) $550,000 • Heritage Park & Cultural Center $7,500 • Emerald Coast Science Center $37,345 • Destin Fishing & History Museum $27,900 17  FY16 Budget FY17 Budget % Chg Interfund Transfers $1,466,007 $1,659,330 13.2% Transfers to General Fund • Beach Cleaning & Parks Maintenance $934,330 • Lifeguards (Okaloosa Island) $500,000 Transfer to Okaloosa Sheriff • Marine Unit $125,000 Transfer to Capital Projects Fund • Beasley Park Improvements $100,000 18  FY16 Budget FY17 Budget % Chg Debt Service $670,793 $669,821 -0.1% Debt Service for Western Destin Beach Restoration • TDT Contribution $669,821 • MSBU Contribution $0 MSBU has sunset and full amount of debt service will be paid by first penny through debt expiration in October 2020. 19  FY16 Budget FY17 Budget % Chg Reserves $27,604,164 $34,712,316 25.8% Target FY17 Operations (35% of personnel/ops + debt) $5.8M $5.7M Beach Restoration $14.0M $9.8M East Pass Emergency Dredging $2.0M $2.0M ECCC Insured Loss Deductible $1.5M $1.5M Promotional Activities (25% of promos) $1.3M $1.5M Future Capital Outlay n/a $14.1M 20 FY17 Goals • Overtake competitors’ market share in NW FL • Protect and improve our most important tourism assets • Diversify our appeal as a premier tourism destination • Increase actual bookings from sales leads • Move Convention Center toward the break-even point • Enhance the Convention Center and update capital plan 21 Thank You 22