Okaloosa County BOCC — February 25, 2016 — II. j. Sales Update Report — reading text

7/25‐26/2016 $3,000.00 New $3,000.00 75 Resort Quest by Wyndham Banquet 3/8/2016 $2,000.00 Repeat $10,000.00 250 Total ECCC Revenue Projected $ 31,200.00 Aramark Revenue $92,450 Total ECCC Projected Revenue Goal $22,913.00 ECCC New Client Goal 4 ECCC Projected Revenue % to Goal 136.17% ECCC New Client % to Goal 100.00% 1  Sales and Marketing Report January 2016 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 Proactive Prospecting Company/Person Event Source Action Outcome Feast of Discussed his event but no Living Church of God SDR Email Tabernacles availability in 2017 ECCC Proactive Contact Goal 25 2  Sales and Marketing Report January 2016 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Phi Beta Sigma Scholarship Ball Phone email finding availability Ashley Bargiel Wedding email email availability Martin Madsen Holiday Party website email availability Cheer Donna Clark website email working on availability Competition assisted her in finding sleeping Image School of Dance Dupree Dance we phone call rooms for the Dupree Event FORMAL PROPOSALS ISSUED ECCC Aramark Number of Company Event Dates Projected Comments New/Repeat Accom Req F&B Value Attendees Revenue Rippol Patel Wedding TBD $6,000 New Yes $1,500.00 600 Helives Xplode 6/10‐11/2016 $2,000 New Yes $1,000.00 200 Conference Total ECCC Projected Revenue $ 8,000.00 Aramark Projected Revenue $2,500.00 3  Sales and Marketing Report January 2016 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Niceville HS Class Reunion 275 Company/person Event Tracy (TJ) Jose Wyndham Janice Harrison Jesus Heart Japanese Mr. & Mrs. Farskey Dance Laurie Bartlett Banquet Sandra Quincinera Esther Hemphill Meeting Amanda & Janice Jesus Heart Total Room Nights 275 Paula Stokes‐Kelly Pageant Total # of leads to partners 1 Rachel Stanford Wedding Leads to partners Goal 4 Edwin Watts Concert Leads to Partners % to Goal 25% Gwendolyn Brown wedding Activities such as Marketing / Public Relations / Tradeshows: 1. Attended Tourism Meeting. 2. Attend Airport Announcement twice. 3. Participate in the Bridal Faire 4. 4  Sales Marketing Report January 2016 Karen Rossi, Client Services Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome emailed Joan Freeman Cotillion Holly Ball 12-16 email she called and spoke with Tisha about 2 Dec cotillion events information emailed Jessica L Clayton Citizen Superheros Rally email no response information Purchased Leads Worked Est Room Lead Source Company/Person Event # of Attendees Action Outcome Nights Katie Schultz Energy Annual SDR 300 350 sent sales kit none yet, follow up in one month Insurance Mutual Convention 2018 Convention & Betty Wilhoite National SDR Tournament 400 1400 sent sales kit none yet, follow up in one month Bowling Association 2017 Monkia Baldwin Annual SDR Associated Builders & 250 450 sent sales kit none yet, follow up in one month Convention 2017 Contractors Nancy Crowe Annual SDR Alabama Independent 300 340 sent sales kit none yet, follow up in one month Convention 2018 Insurance Agents Purchased Leads Worked (Continued) 1  Sales Marketing Report January 2016 Karen Rossi, Client Services Coordinator Est Room Lead Source Company/Person Event # of Attendees Action Outcome Nights Annual SDR American Osteopathic Assn 300 450 sent sales kit none yet, follow up in one month Convention 2017 Annual Meeting SDR Americas Essential Hospitals 350 1225 sent sales kit none yet, follow up in one month 2020 Annual Feast of Jim Meredith SDR Tabernacles 1000 2250 sent sales kit none yet, follow up in one month Living Church of God 2018 Richard Lankford First Ladies SDR 1000 2000 sent sales kit none yet, follow up in one month TD Jakes Ministries Meeting 2017 Constant Contact Email Report January Constant Contact email had a 17.1% open rate and a 5.6% click rate with 4 new subscribers. Activities such as Marketing / Public Relations / Tradeshows: 1) Attended FWB Chamber Breakfast 2) Attended FWB Chamber New Member Lunch 3) Attended Tourism Committee meeting 4) Created and sent Constant