Okaloosa County BOCC — February 26, 2015 — Agenda Packet — reading text

1.a III. Public Comment (3 minutes each) Commissioner Ketchel stated the proposed airport name change will be brought up at the Commissioner’s meeting. Ms. Ketchel asked for thoughts as to the merit of using Destin in the new name. Joe Guidry mentioned he has received phone calls regarding ‘international’ in the name. Ms. Ketchel noted it may be short-sighted not to include international in the name. Mr. Guidry stated it would improve the stature of the airport image. Martin Owen noted it’s not really important worldwide to be called international, but officially it must be able to accommodate customs. The main concern is not to assign the Destin / Fort Walton Beach name to a regional or municipal airport Minutes Acceptance: Minutes of Jan 22, 2015 2:00 PM (Items for TDC Approval/Recommendation) only. Mike Anderson noted that websites such as Expedia don’t recognize Destin in search engines and the label VPS doesn’t relate to Destin / Fort Walton Beach. Joe Guidry said that would make two airports with the same name, i.e. Destin Executive Airport. Martin Owen commented that airport names are typically ego-driven. The main concern is how to promote the airport in search engines to include Destin. Ms. Ketchel said the issue started when Panama City Beach renamed their airport, causing confusion when searching for Northwest Florida. Ed Schroeder has been asked by the Airport Department when the TDC’s name change recommendation will be presented to the Board of County Commissioners. Dale Peterson wanted to give him the preferred name to present to the Commission. Sandy Williams of Boomer Aviation gave a brief history of the airports in Fort Walton Beach, and stated his willingness to change the name of the local airport for the better good of the area. He noted the airport in Navarre across from Walmart on Hwy 98 was named the “Fort Walton Beach Airport” many years ago, which is often confusing. Dale Peterson agreed that the Destin/Fort Walton Beach name is a larger draw than Northwest Florida. Ed Schroeder stated the Airport’s willingness to support the name change from Northwest Florida Regional Airport to include Destin/Fort Walton Beach. Motion to Change Northwest Florida Airport Name to include Destin/Fort Walton Beach RESULT: MOTION APPROVED [5:2, 1 Abstain] MOVER: Tom Rice SECONDER: Martin Owen AYES: Joyce, Gossom, Peterson NAYES: Guidry, Anderson ABSTAIN: Ketchel IV. Next TDC Meeting (Dale Peterson) a. Thursday, February 26, 2015 2:00 p.m. Emerald Coast Convention Center (Tentative) V. Adjourn (Dale Peterson) Meeting adjourned at 4:01 p.m. by Chairman Peterson. Okaloosa County Tourist Development Department Page 5 of 6 January 22, 2015 Packet Pg. 15  1.a APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Minutes Acceptance: Minutes of Jan 22, 2015 2:00 PM (Items for TDC Approval/Recommendation) Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 6 of 6 January 22, 2015 Packet Pg. 16  1.b Tourist Development Council Meeting: 02/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3882) DOC ID: 3882 Financial Update – Jan (Charlotte Dunworth) Updated: 2/23/2015 11:17 AM by Aida Wilkinson Page 1 Packet Pg. 17  1.b.a Financial Update February 2015 FY 2014-15 AMENDED BUDGET: $35,275,929 Financial data as of 02/19/15 The adopted budget of $34,917,500 has been amended to record an FDOT Urban Corridor grant for seasonal bus service to Okaloosa Island and Destin, Aramark’s annual investment contribution, and an FDEP grant for dune walkover construction on Okaloosa Island. REVENUE ANALYSIS Attachment: I.b. Financial Update (3882 : Financial Update ? Jan (Charlotte Dunworth)) Reserves are the largest component of budgeted revenues because the budget reflects anticipated revenues as well as current cash on hand. Reserves/cash on hand represents the accumulation of unspent prior year bed tax dollars; it’s not an actual source of incoming revenues for the year. Tourist development taxes comprise the largest part of actual annual revenue collections. Each percentage is anticipated to generate $2.68M, for a total of $13.4M in bed taxes. Lodging establishments th remit bed tax collections to the Tax Collector by the 20 of each month for the preceding month. The Tax th Collector reconciles and remits the revenues to the County by the 10 of the following month. Due to the timing of this process, $1.4M in actual revenue represents collections through December. February 20, 2015 Packet Tourist Development Department, Okaloosa County, FL Pg. 18 Financial Update – February 2015 1.b.a RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. October 2014 to October 2013). RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports) Attachment: I.b. Financial Update (3882 : Financial Update ? Jan (Charlotte Dunworth)) February 20, 2015 Tourist Development Department, Okaloosa County, FL 2 of 6 Packet Pg. 19 Financial Update – February 2015 1.b.a EXPENSE ANALYSIS Attachment: I.b. Financial Update (3882 : Financial Update ? Jan (Charlotte Dunworth)) Amended Budget: (1)$15K transferred from convention center operations to personnel to cover overtime; (2) $25K added to convention center operations for Aramark annual investment contribution; (3)$15K transferred from special events to capital for interactive trade show booth purchase; (4)$74K transferred th from 5 penny promotional reserve for Destin to Fish production; (5)$109K transferred from living shorelines for dune walkovers grant match; (6)$125K transferred from SMP to BP. Each percentage of the bed tax is required to be spent in a certain way per County Ordinance. February 20, 2015 Tourist Development Department, Okaloosa County, FL 3 of 6 Packet Pg. 20 Financial Update – February 2015 1.b.a EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • beach park facilities or beach improvements • beach & waterway maintenance, renourishment, restoration, enhancement, access • tourist destination facilities Attachment: I.b. Financial Update (3882 : Financial Update ? Jan (Charlotte Dunworth)) Amended Budget: (5)$109K transferred from living shorelines for dune walkovers grant match. SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • visitor services, brochure distribution, communication and research • tourist bureau administration • lifeguard services and protection February 20, 2015 Tourist Development Department, Okaloosa County, FL 4 of 6 Packet Pg. 21 Financial Update – February 2015 1.b.a THIRD PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • operations, maintenance, improvement of Visitor Welcome or Information