Okaloosa County BOCC — February 26, 2015 — Agenda Packet — reading text

5/16/2015 $700.00 New $500.00 300 Professional Investors Guild Meeting 3/19/2015 $250.00 New $0.00 40 9/15 - AA Conference Conference 18/2016 $4,000.00 Repeat $4,000.00 1000 Destin 50 Beach Ultra Expo 4/16/2016 $3,000.00 New $1,500.00 1000 Cumulus Job Fair 3/25/2015 $1,500.00 Repeat $1,000.00 800 Worldwide Spirit Assoc. Parking 3/28/2015 $1,400.00 Repeat $0.00 100 Total ECCC Revenue Projected $ 23,750.00 ECCC New Clients 5 Total ECCC Projected Revenue Goal $11,643.63 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 203.97% ECCC New Client % to Goa 100.00% 1 Packet Pg. 141  2.i.a Sales Marketing Report January 2015 Tisha Maraj, Sales Marketing Manager Attachment: II.i. ECCC Sales Report TM Jan 2015 w Goals 2 (3899 : ECCC Sales Marketing Update ? Jan Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Cumulus Broadcasting Career Expo 3/25/2015 $1,600.00 Catering - Price 400 Seventh Day IMN Solutions Adventists 1/4-14/2017 $15,000.00 ECCC too small 1200 NDIA EOD Conference 4/29-30/2015 $8,000.00 Chose another city 250 White Wilson Medical Center Little Black Dress 5/16/2015 $3,000.00 Catering - Price 400 Total ECCC Revenue Lost $27,600.00 Proactive Prospecting Company/Person Event Source Action Outcome Attended Roadshow All Roadshow Meeting Planners Varied Varied Luncheon Followup Total ECCC Proactive Contacts Made 20 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 80% 2 Packet Pg. 142  2.i.a Sales Marketing Report January 2015 Tisha Maraj, Sales Marketing Manager Attachment: II.i. ECCC Sales Report TM Jan 2015 w Goals 2 (3899 : ECCC Sales Marketing Update ? Jan Reactive Leads Worked Company/Person Event Source Action Outcome Jae Jackson Wedding Website email N/A Dates Marcelo Perez Wedding Walk In Site visit N/A Dates Site visit/email John Adams Annual Party Walk In info Booked Misty Vosters Wedding Phone call discuss/email N/A Dates Lisa Taylor Tea Party Phone call email/discuss Chose not to have event Site visit/email Claudia Garcia Wedding Walk In info N/A Dates Jasmine Lord Meeting Website phone call Negotiating email info/phone Linda Kennedy Bridal Shower Website call Still working it Valarie Wetson Glass Association Website email/call Proposal Sent Cindy Berry Okaloosa Gas Website email Still working it Norma Wilcox Meeting Referral phone call availability Sonya Daniel Dee Nichols Dog Show Website email Still working it Jerrell Byrd Comedy Show Local phone/site Still working it Diocese of Pensacola Tallahassee Conference Repeat Site Letter of Intent Don Hayes Wedding Local phone/email Still working it Anastasia Wedding Local phone/email Still working it Jeryn Palenspe AF Ball Local phone/email working on dates Mathew Taylor Flores Meeting Website email Still working it 3 Packet Pg. 143  2.i.a Sales Marketing Report January 2015 Tisha Maraj, Sales Marketing Manager Attachment: II.i. ECCC Sales Report TM Jan 2015 w Goals 2 (3899 : ECCC Sales Marketing Update ? Jan Roland Armstrong Banquet Referral phone/email Negotiating Kerry Heaps Tradeshow Website email working on dates FORMAL PROPOSALS ISSUED ECCC Aramark Number of Company Event Dates Projected Comments New/Repeat Accom Req F&B Value Attendees Revenue North American Sea Glass Assoc Conference 10/7-9/2016 $2,500 New Yes $2,000.00 3000 Precision Athletes Cheer Camp 6/7-9/2015 $6,000 New Yes $800.00 Fort Walton Beach Coin Club Expo TBD $ 4,000.00 New Yes $500.00 800 Kerry Heaps, Inc. Expo tbd $6,500 New Yes $0.00 100 Total ECCC Projected Revenue $ 19,000.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided N American Sea Glass Assoc. Expo 250 Company/person Event Precision Athletes Cheer Camp 33 Lisa Captain Cumulus Events Joh Adams (2) Party Garcia Quincenera Sandi Mack Resort Quest Dee Cherinky Retreat Shelley Jacks Banquet Kevin Barron Expo Total Room Nights 283 Tabitha Hayes LOCOP Total # of leads to partners 2 Leads to partners Goal 4 Leads to Partners % to Goal 50% 4 Packet Pg. 144  2.i.a Sales Marketing Report January 2015 Tisha Maraj, Sales Marketing Manager Attachment: II.i. ECCC Sales Report TM Jan 2015 w Goals 2 (3899 : ECCC Sales Marketing Update ? Jan Activities such as Marketing / Public Relations / Tradeshows: 1.) Trained RC on EBMS 2.) Attended Welcome Center Development Mtg. 3.) Call with Brenna at Visit Florida for training. 4.) Strategic plan call with PYM 5. Testing of new EBMS server location. 6.) Met with Chuck Rogers, printing company. 7.) Updated Profile Sheet for SDR lead generators. 8.) Conference Call with SDR 9.)Roadshow planning, researching, phone calls, invitation, etc. Summary of Measures REV % to Goal 204% New Client % to Goal 100% Lead distro % to Goal 50% Proactive Contacts % to Goal 80% 5 Packet Pg. 145