Okaloosa County BOCC — February 26, 2015 — Agenda Packet — reading text

2.h.a 4 122 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  Meeting Planner Event in Montgomery Packet Pg. 2.h.a 5 123 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  2.h.a Road Show Successes Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing • 2 Grand Prize Winners in Birmingham: • TraVerus Travel – Emerald Grande and Ramada Plaza Beach Resort • Vacations ETC – Best Western and Four Points by Sheraton • 1 RFP from Birmingham: • Anderson Travel – 8 people/3 nights/May - 2015 • 2 Grand Prize Winners in Montgomery: • Maxwell AFB – Holiday Inn Resort and ResortQuest by Wyndham • Tall Tales Outdoors LLC – Nautilus and Four Points • 1 RFP from Montgomery: • Hyundai – 10 people/4 nights/March – 2015 • Teague VIP Express – Future Family Reunion Groups to Emerald Coast • Vision Express Tour – 2016 Emerald Coast Tour • Maxwell AFB – Mini Fam/Tour for ITT and Outdoor Recreation staff • Sent 2 boxes of new Vacation Guide for ITT office • Fort Rucker – Would like to send additional troops to Emerald Coast • Sent 2 boxes of new Vacation Guide for ITT office Packet Pg. 124  2.h.a January Tradeshows Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing •Southern Bridal Show in Birmingham, AL. Jan 10-12, 2015 • Our co-op partner was Emerald Grande •896 booth visits •Target “Birmingham Brides to our Beaches!” •American Bus Association in St. Louis, MO. Jan. 10-12, 2015 •25 one-on-one appointments to promote, market and sell our destination •New York Times Travel/Trade show Jan 23-25, 2015 • Our co-op partner was ResortQuest by Wyndham Vacation rentals •500 exhibitor booths, 20,000 travelers & industry professionals, 150 travel industry speakers and experts and 100 cultural presentations from around the world •Whiting Field Navy Station Military Travel Fair in Milton, FL Feb. 24, 2015 • Our co-op partner was Nautilus •600 active duty, retired military, DOD and guests were in attendance. This was a great way to showcase our military friendly destination Packet Pg. 125  Southern Bridal and New York Times Packet Pg. 2.h.a 8 126 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  ECCC SALES UPDATE Packet Pg. 127 2.h.a Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  2.h.a Alabama Road Show Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing •Birmingham Meet, Eat and Retreat •We had 16 Meeting Planners In Attendance •Montgomery Meet, Eat and Retreat •We had 8 Meeting Planners In Attendance •The Lunch and Spa Event for the Meeting Planners took place after each Breakfast Event. Packet Pg. 128  Meet, Eat and Retreat Packet Pg. 2.h.a 11 129 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  One on one meetings with Partners Packet Pg. 2.h.a 12 130 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  One on one meetings with Partners Packet Pg. 2.h.a 13 131 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  2.h.a Road Show Partner Take Away’s Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing “I was very pleased with the Road Show and the meeting planner event. I definitely think we learned some lessons on what to do differently next year to maximize our time with the planners but I am very pleased with everyone’s hard work and definitely feel it was worth our time to participate. We will definitely participate in the next one”. – Jackie Blue “I found the Road Show, especially the Meeting Planner portion, to be a very effective way to present the assets of our area to planners who were seeking venues such as ours. The feedback I received was that they had no idea the EC was so close, so beautiful and could meet the capacity they required. I thought the expense of the endeavor was justified because they seemed to take the presentations seriously due to the setting. The Nautilus is looking forward to sharing in some future group business from this show and hopefully future ones”. – Kym Klapper Packet Pg. 132  2.h.a Road Show Partner Take Away’s Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing “I thought the Road Show was a great way to get our name and details about our area to people who might not be as familiar with it as Pensacola or Panama City. I feel like it was a really successful event. I have already had contact with several of the attendees and some of them have gotten rate quotes from me for travelers they sent our way. : ) It was definitely worth my time. Jackie and I definitely needed to tag team the meeting planners since I don’t have meeting space here at Destin West. However, when the planners realized their guests had so many options for lodging all in one place, they seemed pretty impressed and excited to work with us. I can’t wait for the next one”. – Jamie Dwyer Packet Pg. 133  2.h.a Road Show Successes Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing • 1 RFP from Birmingham: • Quality Restaurant Concepts / DBA – Applebee’s. • Managers Retreat – 170 attendees – September, 2015 • Women’s Exchange – Bringing Women’s Retreats to Emerald Coast • Robin Rawls from Alabama Medical Agency in Montgomery – Planning Weddings, Family Reunions, Military events and Smaller Group Meetings for the Emerald Coast. She was excited to learn about special discounts for Government and Military personnel of which there are many in the Montgomery area. She liked the closeness of everything on Okaloosa Island and looks forward to planning an event in our area. • Liz Sutton from Sutton & Associates – Said it was a brilliant way to present and share information. She feels like she captured a glimpse of who we are and appreciated the additional resources we gave her to take away for future use. Packet Pg. 134  2.h.a Recent Events & Future Bookings Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing •Recently: •Caged Combat Fight – Good Turn Out •Dance & Cheer Competition – Excellent Room Generator – Rebooking for Next Year •Taekwondo Tournament • All Sport Association Banquet – Approx 1330 People – Great Success •Coming Up: •Destiny Cat Show – Feb 28 & Mar 1, 2015 •BIA Home Show March 6 – 8, 2015 •RV Show – March 19 – 21, 2015 Packet Pg. 135  All Sports and Caged Combat Packet Pg. 2.h.a 18 136 Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  Thank You Packet Pg. 137 2.h.a Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing  2.h.a Estimated - Dollars Spent in Number of Days Visitors are Attachment: II.h. Group Sales Report Janruary 2015 Update (3898 : Group Sales Marketing Update ? Jan Estimated Direct