Okaloosa County BOCC — February 26, 2015 — Agenda Packet — reading text

Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3894) DOC ID: 3894 2015 TDC Meeting Dates (Charlotte Dunworth) Updated: 2/23/2015 11:48 AM by Aida Wilkinson Page 1 Packet Pg. 95  2.e.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: February 26, 2015 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director SUBJECT: TDC Meeting Dates STATEMENT OF ISSUE: A proposed schedule of remaining TDC meeting dates for 2015 is being Attachment: II.e. 2015 TDC Mtg Dates (3894 : 2015 TDC Meeting Dates (Charlotte Dunworth)) provided for planning purposes. BACKGROUND: Regular meetings are scheduled for the 4th Thursday of each month, with the exception of July which is the 5th Thursday. One of the summer meetings is anticipated to be very light depending on the budget schedule, as well as the December meeting due to the holidays. Mar 26 Apr 23 May 7 – budget discussion & outside funding request presentations May 15 – proposed strategic marketing plan & co-op program May 28 Jun 25 Jul 30 Aug 27 Sep 24 Oct 22 Nov 19 Dec 17 OPTIONS: N/A RECOMMENDATION TO BCC: N/A, for informational purposes only. Packet Pg. 96  2.f Tourist Development Council Meeting: 02/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3896) DOC ID: 3896 State Beach Funding and Amendment 1 (Jim Trifilio) Updated: 2/23/2015 11:50 AM by Aida Wilkinson Page 1 Packet Pg. 97  2.f.a BEACHES, AMENDMENT 1, and PROJECT FUNDING Attachment: II.f. FSBPA Briefing Handout (3896 : State Beach Funding and Amendment 1 (Jim Trifilio)) • Please support the inclusion of the beach management program in the implementation of Amendment 1. • The program has been the recipient of doc stamp revenues of $30 million annually since 1998. • $30 million is no longer adequate to maintain Florida’s most vital natural resource. Far too many worthy projects go unfunded. Too many miles of beach are being left to erode, and as they do, so do their economic contributions to tourism, storm damage reduction, resource protection and Florida’s quality of life. • DEP’s transmitted lists of local government funding requests for FY 2015/16 include 52 beach and inlet projects and monitoring costs totaling $101 million in state dollars. If fully funded, these projects would leverage almost $225 million in federal and local matching funds. • (From the Legislature’s Office of Economic and Demographic Research Program Evaluation, dated 1/15/15) “Beaches are the most important feature of Florida’s brand and have the strongest effect on attracting tourists.” “Beach restoration is essentially a form of quality control for that product.” EDR concluded that a state investment of $44 million in the program resulted in an average increase in GDP of $2.4 billion per year. This increased the overall collection of state revenues by $237.9 million. • Healthy beaches result in higher coastal property values, which increase documentary stamp tax revenues, so more money is available to fund Amendment 1 programs. Simply put, properly managed beaches will increase the size of the pie for the benefit of all water and land interests. • The beach program is currently funded by the Legislature at $47.3 million. A $50 to $60 million annual funding range is a conservative yet effective target for Amendment 1 consideration, and a reasoned starting point for project funding in FY 2015/16. Prepared by: FLORIDA SHORE AND BEACH PRESERVATION ASSOCIATION “A League of Cities and Counties on Beach and Coastal Issues” Packet Pg. 98  2.g Tourist Development Council Meeting: 02/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3897) DOC ID: 3897 Marketing Update (Shantelle Dedicke) Updated: 2/23/2015 11:52 AM by Aida Wilkinson Page 1 Packet Pg. 99  February 26, 2015 MARKETING REPORT Packet Pg. 100 2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update TDC Meeting 2.26.15 Packet Pg. 101 2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update 2  2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update ALABAMA ROAD SHOW Birmingham & Montgomery ECVB and ECCC Marketing Media, Registration, Logistics & Promotional Packet Pg. 102 Packet Pg. 103 2.g.a Promotional Beach Bags Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update  2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update Partner Participation Best Western – Destin West - Emerald Grande Four Points by Sheraton - Hampton Inn Holiday Inn – Nautilus Condos – Ramada Plaza Resort – ResortQuest Packet Pg. 104  2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update Birmingham Media Mixer Southern Living – Birmingham Bloggers Flour Magnolia – Hoffman Media – B-Metro Packet Pg. 105  2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update Montgomery Media Mixer Explore Media – Public Radio – MIX 103.3 WFSA – 12 News – Montgomery Parents RSVP Montgomery – AL Living Magazine 7 106 Packet Pg.  2.g.a 2014 Success Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update • Continuing Momentum • Bed tax reaches a historical high with a 9.34% YOY increase (Oct. ‘13 – Sept. ‘14) • Only county in competitive set to gain market share in all four seasons (Dec ‘13 – November ‘14) • Highest summer YOY market share growth in region (June ‘14 – Aug. ‘14) • Outpaced Walton County in market share growth for Spring, Summer and Fall ’14 • 560,761 visits to EmeraldCoasting.com • 18.98 million earned public relations impressions • 28.5 million social impressions Packet Pg. 107 TDC Meeting 2.26.15 8 TDC Meeting 2.26.15 Social Packet Pg. 108 2.g.a Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update 9  2.g.a 2015 Goals Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update • 700,000 visits to EmeraldCoasting.com • 20 million earned public relations impressions • 30 million social impressions Packet Pg. 109 TDC Meeting 2.26.15 10  2.g.a Public Relations Attachment: II.g. Marketing_Presentation_TDC_Meeting_2.26 (3897 : Marketing Update • Mardi Gras coverage, The Advocate • February 3 (New Orleans & Baton Rouge) • Over 500,000 readers • PR Value: $40,983.40 • Spring FAM Trip, April 17 - 19 • ‘mommy bloggers • Local news & events • The Henderson • LuLu’s Destin • Wild Willy’s Adventure Zone • Okaloosa National Packet Pg. 110 TDC Meeting 2.26.15