Okaloosa County BOCC — February 26, 2015 — Agenda Packet — reading text

2.a Tourist Development Council Meeting: 02/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3890) DOC ID: 3890 Month End Lodging Reports from Smith Travel Research – Jan (Ed Schroeder) Updated: 2/23/2015 11:38 AM by Aida Wilkinson Page 1 Packet Pg. 55  OCCUPANCY 2.a.a Occupancy is a percentage of rooms occupied. Attachment: II.a. Smith Travel Report Jan (3890 : Month End Lodging Reports from Smith Emerald Coast Hotel Lodging Occupancy January - December 100% 90% 80% 70% 60% 50% 36.80% 40% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2011 31.10% 46.40% 58.70% 61.30% 62.40% 76.90% 83.30% 59.20% 48.10% 46.80% 34.00% 29.40% 53.13% 2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51% 2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49% 2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 51.50% 53.90% 37.50% 35.40% 58.00% 2015 36.80% Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 56  2.a.a AVERAGE DAILY RATE Attachment: II.a. Smith Travel Report Jan (3890 : Month End Lodging Reports from Smith Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $150.00 $130.00 $110.00 $90.00 $77.93 $70.00 $50.00 $30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 $68.27 $72.38 $103.86 $111.25 $116.96 $143.37 $151.48 $116.91 $99.58 $99.36 $75.73 $71.58 2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13 2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43 2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $111.25 $110.73 $114.40 $74.98 2015 $77.93 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 57  REVPAR 2.a.a Room revenue divided by rooms available. Attachment: II.a. Smith Travel Report Jan (3890 : Month End Lodging Reports from Smith Revenue Per Available Hotel Room $170 $130 $90 $50 $28.69 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 $21.22 $33.59 $60.96 $68.15 $72.94 $110.22 $126.17 $69.16 $47.90 $43.68 $25.78 $21.07 2012 $22.92 $35.10 $74.43 $78.95 $86.40 $123.08 $136.22 $72.70 $51.95 $48.23 $30.17 $23.97 2013 $25.16 $35.62 $75.06 $73.37 $86.26 $126.69 $137.49 $80.63 $54.03 $43.92 $29.95 $24.84 2014 $24.72 $37.47 $71.41 $82.28 $98.78 $138.89 $159.88 $93.71 $57.24 $59.64 $31.72 $26.51 2015 $28.69 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 58  2.a.a Attachment: II.a. Smith Travel Report Jan (3890 : Month End Lodging Reports from Smith Emerald Coast Lodging Average Annual Daily Hotel Lodging Rate 2004 -2014 $150 $130 $117 $117 $108 $118 $106 $109 $107 $110 $102 $97 $94 $89 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited Packet Pg. 59  2.b Tourist Development Council Meeting: 02/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3891) DOC ID: 3891 Okaloosa Tax Collector Report – Dec (Charlotte Dunworth) Updated: 2/23/2015 11:42 AM by Aida Wilkinson Page 1 Packet Pg. 60  2.b.a Attachment: II.b. TDT Reports OCTC (Dec 14) (3891 : Okaloosa Tax Collector Report ? Dec (Charlotte Dunworth)) Okaloosa County Tax Collector Tourist Development Tax December Tax Revenue Report Fiscal Year 2014-2015 Benjamin F. Anderson Prepared by: Okaloosa County Tax Collector Joshua Allen Director of Field Services Packet Pg. 61  2.b.a Attachment: II.b. TDT Reports OCTC (Dec 14) (3891 : Okaloosa Tax Collector Report ? Dec (Charlotte Total Historical TDT Collections and Percentage Breakdown FY 2010 - Current % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 2012-2013 2013-2014 2014-2015 2014-2015 October $522,443.42 $521,660.33 $598,158.00 $609,091.44 16.76% $680,330.93 11.70% $886,981.06 30.37% 30.37% November $210,704.19 $213,947.00 $239,511.00 $259,606.95 8.39% $273,038.26 5.17% $313,442.31 14.80% 25.91% December $235,157.23 $217,922.30 $289,595.00 $288,498.30 -0.38% $291,672.28 1.10% $320,915.76 10.03% 22.19% January $285,996.44 $256,775.00 $297,124.03 $298,995.38 0.63% $332,035.87 11.05% February $376,473.90 $365,490.00 $437,614.00 $395,790.00 -9.56% $430,183.30 8.69% March $727,272.00 $768,790.00 $1,028,053.00 $1,118,616.08 8.81% $1,009,474.61 -9.76% April $779,028.05 $847,476.00 $987,462.61 $905,964.12 -8.25% $1,038,269.24 14.60% May $955,032.36 $1,079,025.00 $1,296,974.20 $1,264,606.99 -2.50% $1,441,156.49 13.96% June $1,730,975.65 $2,290,684.30 $2,755,441.00 $2,797,225.80 1.52% $2,909,098.89 4.00% July $1,483,002.44 $2,749,706.99 $2,755,052.00 $2,897,646.65 5.18% $3,330,612.35 14.94% August $756,365.51 $1,225,204.88 $1,421,408.96 $1,588,763.04 11.77% $1,907,946.18