READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — December 31, 2012 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 54-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: December 4, 2012
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: Agreement with Peter A. Mayer Advertising, Inc.
DEPARTMENT: Tourist Development
BCC DISTRICT: All
STATEMENT OF ISSUE: On or about July 23, 2012, the County issued a Request for
Qualifications # TDC 47-12 (the “RFQ”), which sought proposals to provide marketing,
advertising, public relations, website & research services for the Tourist Development
Department. Pursuant to County policies, a Selection Committee reviewed and ranked the 17
proposals which were submitted in response to the RFQ. The Selection Committee’s rankings
were presented to the Board of County Commissioners (the “Board”) at its October 2, 2012
meeting, and the Board approved entering into negotiations with Peter Mayer.
BACKGROUND: The attached Agreement has been negotiated with Peter Mayer for
advertising and various marketing services in regard to the Tourist Development Department.
The Agreement incorporates the requirements contained in the RFQ, applicable provisions of the
County’s Purchasing Manual, Contracts/Leases Policies and Procedure Manual, and Tourist
Development Operations and Procedures Manual. The following is an abbreviated list of
pertinent terms included in the Agreement:
• Scope of Services is outlined in EXHIBIT A to the Agreement and separates the services
under the Agreement into three areas:
o Base Services
o New Product Development Services
o Paid Media and Pass Through Costs
• Compensation for those respective areas are as follows:
o Base Services shall not exceed $36,465 per month.
o New Product Development Services will be billed at $115 per hour and will
require a task order, which shall specify the scope of services and an estimated
not-to-exceed cost.
o Paid Media and Pass Through Costs will be billed at actual cost with no markup.
The County has the discretion to pay vendors directly for paid media and pass
through costs.
• Term of the Agreement is for three years beginning on November 20, 2012 and ending on
September 30, 2015 with an option to extend the Agreement for two additional 1-year
extensions upon mutual consent of the parties.
Termination. The County may terminate the Agreement without cause by providing 60 days
written notice to the Agency. The County may also terminated the Agreement with cause if
there is a material breach of the Agreement which is not cured within 20 days after the receipt of
written notice of the breach.
OPTIONS: Approve/Disapprove.
RECOMMENDATIONS: Approve entering into the attached agreement with Peter A. Mayer
Advertising, Inc.
RECOMMENDED BY:
APPROVED BY:
James D. Curry, County Administrator