Okaloosa County BOCC — December 15, 2015 — TO 147 rev2

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-TDC TASK ORDER #: 147 gy ¥ = Co /I %/ TASK ORDER AMOUNT: $337,141 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRM'S NAME James\Geiger R‘RPRESQXTATIVE'S PRINTED NAME AN P SIGNATURE\ /= CFO 11.10.15 TITLE \ RECOMMENDED FOR APPROVAL (Department Director) S IR SIGNATURE 70D D)2 TITLE // / 71/5/ DATE / Z COLW/ADMIN%ATOR (if applicable) ////4/1’ DATE DATE APPROVED BY OKALOOSA COUNTY (Per Purchasing Manual) * $25,000 or less approved by Purchasing Director * Between $25,001 and $50,000 approved by Purchasing Director and County Administrator * In excess of $50,000 approved by the Board. CHAIRMAN (if applicable) DATE TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 147 REVISED # 2 FY15 SMP Leisure Print Packages TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $337,141 I have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) & This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED ASTO E AND LEGALITY: /NN MMARA TDD ATTORNEY ; NOVEMBER 20, 2015 Task Order 147 August 8, 2014 FY15 SMP Leisure Print Packages Pass Through Costs REVISED 01/13/15 REVISED 11/09/15 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of leisure print media packages to run in various publications as part of the FY 2014-15 Strategic Marketing Plan adopted by the BCC on August 19, 2014. The project will run from October 2014 through September 2015 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 98) and media purchasing and reporting (TO 142) for the campaign have been provided in previous task orders. The County approved the FY 2014-2015 Strategic Marketing Plan on August 19, 2014, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, Meetings/Conventions) in the amount of $1,914,775. This task order is being updated to reflect the revised FY 2014-2015 Strategic Marketing Plan to be presented to the TDC January 22, 2015 and BCC February 3, 2015. This task order is being updated to reflect the revised FY 2014-2015 Strategic Marketing Plan to be presented to the TDC December 10, 2015 and BCC December 15, 2015. 2 ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan/Recommendations, which includes: Vendor Cost Cost Cost Official Visit Florida Visitor’s Guide $15,956 $15,956 $15,956 Beaches, Resorts & Parks $6,020 $6,020 $6,020 Life’s A Beach $9,925 $9,925 $9,925 Coastal Living $725000 $24,000 $24,000 Southern Living $90,262 $90,262 $90,262 Better Homes & Gardens, EveryDay with Rachael Ray, More, $27,115 $27,115 $27,115 Family Circle Better Homes & Gardens, EveryDay with Rachael Ray, More $13,950 $13,950 $13,950 Collinson Media $705000 $45,000 $45,000 Escape to Southeast $3,400 $3,400 $3,400 Texas Monthly $27,984 $27,984 $27,984 Atlanta Magazine $8,067 $8,067 $8,067 Canadian Traveller $26-100 | $24:475 | $26,100 Dreamscapes $7,900 $7,900 $7,900 Crossings $4,500 $4,500 $4,500 Toronto Life $11,387 $11,387 $11,387 Peter Mayer Okaloosa TDD Page 1 Confidential 1111242v2 Task Order 147 Au