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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: June 3, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Food Traveler Magazine - Use of Promotional Reserve
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: The TDD is apprising the BCC of the use of promotional reserve
funds.
BACKGROUND: The County approved the consolidated Strategic Marketing Plan on May 6,
2014, which included a category for Promotional Reserve in the amount of $150,061. These
funds may be appropriated in accordance with County approval authority and with concurrence
of the TDC Chairman if an opportunity would be lost due to the timing of regular TDC and BCC
meetings to obtain approval in advance. In such case, the TDC and BCC will be apprised of the
use of these dollars at their next regularly scheduled meetings.
Peter Mayer Task Order 139 titled Food Traveler Magazine (Promotional Reserve) authorizes a
full-page ad in Food Traveler magazine to target 25-65 year-old foodie travelers. The deadline
for the insertion order was Friday, May 23 and the magazine will be on sale June - September.
The County is receiving this ad space at a heavily discounted rate of $5,000. The TDC
Chairman was briefed and concurred.
The TDC was apprised of the use of these dollars at its regularly scheduled meeting on May 29.
OPTIONS: N/A.
RECOMMENDATION: For informational purposes only; no action required.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator