Okaloosa County BOCC — August 19, 2014 — V.c.2 Strategic Marketing Plan 2014-2015 — reading text

N/A (289,782 $596,975 Recommendation additional clicks) TOTAL (Baseline + Incremental) 350,094,334 $2,100,000 TDC Meeting 5.29.14 131  Co-op Vendor Opportunity Impressions Campaign Dollars Coastal Living FP4C: Visit Florida Feb 938,646 Spring, Summer $40,000 & Apr 2015 – includes advertorial, RRC with leads, mini co-op in Mar & May 2015 issues, e-version with links, e-newsletters Collinson Media: FP4C: Visit Florida – 8,500,000 Summer, Fall $19,400 Newspaper Insert In-State – Jun 2015 – includes 4,000 leads and digital impressions EveryDay with Rachel 2/3P4C: Autumn Travel 187,300 Christmas, Snowbirds $10,995 Ray/More to Southeast – Sep 2015 – includes guaranteed 7,500 online clicks TDC Meeting 5.29.14 132  Co-op Vendor Opportunity Impressions Campaign Dollars Atlanta Eats TV/Radio contest/promotion, 1,768,345 Spring, Summer $12,500 includes TV: 4-minute segment & :30 sec spots, Radio: 6-minute interview & :30 sec spots, SM posts, blog content & online exposure Atlanta Braves Radio package in negotiation TBD Spring, Summer, Fall, $7,500 Christmas Canadian Traveller FP4C: Visit Florida – Jan or Aug 130,000 Snowbirds $2,463 2015 Canadian Guide (recommendation is Jan). Increases full Emerald Coast to 2x FP4C Montreal Gazette: FP4C: Fall (Sep/Oct 2014) & 175,518 Snowbirds $5,192 Urban Expressions Winter (Nov/Dec 2014) Magazine International Travel FP4C: Visit Florida – Jan 2015 – 74,925 Spring, Summer, Fall, $7,045 Guide includes e-version and video Snowbirds links. Increases Full Emerald Coast to 1 ½ pages 4C TDC Meeting 5.29.14 133  Co-op Vendor Opportunity Impressions Campaign Dollars Escape to Southeast Jan 2015 – Escape to SE 250,000 Spring, Summer, Fall, $1,300 Travel Guide – digital Snowbirds package components Birmingham Weddings & FP4C: Winter (Jan 2015) & 36,000 Non-Seasonal/Niche $2,500 Celebrations Summer (Jul 2015) editions – distributed at Bridal Show in July NW Florida Weddings FP4C with 2-page 261,311 Non-Seasonal/Niche $4,675 advertorial: Jan 2015 – distributed in Tallahassee, NW Florida, Birmingham & Atlanta. Includes 16x SM pushes along with Bridal Expo hand-outs in Atlanta (Jan 2015) & Birmingham (Apr 2015) DCMilitary Life Banner advertising – 12 600,000 Non-Seasonal/Niche $3,000 months, Sep 2014 – Oct 2015 TDC Meeting 5.29.14 134  Co-op Vendor Opportunity Impressions Campaign Dollars The Griffon FP4C: Spring (Feb 26th) & 30,000 Non- $7,380 Fall (Sept 3rd) 2015 Seasonal/Niche Sports Destination FP4C: Destination Spotlight – 18,500 Non- $3,650 Sep/Oct 2014 – includes 2 Seasonal/Niche pages of advertorial, 500 reprints & 12-months online banner advertising Sports Destination Banner advertising – 12 60,000 Non- $2,625 months, Sep 2014 – Oct Seasonal/Niche 2015 Connect Sports Facilities FP4C with 3 pages of 5,500 Non- $2,500 Guide sponsored content (4 Pages: Seasonal/Niche Mar 2015 – online edition links to website TDC Meeting 5.29.14 135  Co-op Vendor Opportunity Impressions Campaign Dollars TheKnot Destination 225,000 Non-Seasonal/Niche $4,250 Southern Living Digital Best Beaches Sponsorship – 625,000 Non-Seasonal $25,000 October –November ’14 Coastal Living Digital Banner rotation across site, 250,000 Likely Feb’15, which fall $5,000 with focus on Travel Channel in line with Spring timing Collinson Digital Co-Op VF digital network banners 2.5M+ TBD $20,000 and pre-roll Canadian Traveller Banner impressions across 159,000 Snowbirds $4,350 site, newsletter banners, potential social mentions Visit Florida Placeholder spend, to be TBD TBD $8,190 updated once ‘14-’15 opportunities are published Ad Serving Fee Estimate $2,000 TOTAL $201,515 TDC Meeting 5.29.14 136  Groups Vendor Opportunity Impressions Campaign Dollars The Knot Digital Package: Oct 2015 – 450,000 Groups $8,500 Sep 2014, including Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & 140,000 Groups $6,050 Summer/Fall – mid Dec 2014 & mid Jun 2015 – includes 12- months online banner advertising and video spotlight Southern Weddings FP4C: Fall – Sep 2015 – 1,000,000 Groups $8,875 includes 12 months online banner advertising, along with “Blue Ribbon Vendor” & “Best of the South seals of approval – directory listing with state- specific destination weddings resource, photo gallery & contact information TDC Meeting 5.29.14 137  Groups Vendor Opportunity Impressions Campaign Dollars Birmingham Bridal FP4C: All quarterly issues 72,000 Groups $3,000 Directory of the fiscal year – includes distribution at Southern Bridal Show (Aug 2015) and leads shared 6x per year Atlanta Weddings HP4C with matching 68,000 Groups $3,340 editorial: Sep 2015 Military Reunions 1/3P4C: Reunions 75,000 Groups $8,000 Workbook (Apr 2015) & CVB Issue (Aug 2015). Also includes 12-months online banner advertising & Print/Online annual listing Sports Destination FP4C: Destination Spotlight 18,500 Groups $7,300 – Mar/Apr 2015– includes 2 pages of advertorial, 500 reprints & 12-months online banner advertising Sports Planning Guide Sports Market Site 50,400 Groups $1,295 InSpection: 12-months site profile with multiple images & links back to site TDC Meeting 5.29.14 138  Groups Vendor Opportunity Impressions Campaign Dollars SportsEvents Banner advertising – 12 30,000 Groups $3,000 months, Sep 2014 – Oct 2015 SportsTravel Banner advertising – 12 30,000 Groups $5,370 months, Sep 2014 – Oct 2015 Canadian Motorcoach Banner advertising – 12 48,000 Groups $2,250 Association months, Sep 2014 – Oct 2015 GSAE-TV Banner advertising – 12 TBD Groups/Meetings/ $2,025 months, Sep 2014 – Oct Conventions 2015 FSAE Banner advertising – 6 TBD Groups $2,850 months – dates TBD Tallahassee SAE Banner advertising – 6 TBD Groups $1,950 months – dates TBD LSAE 2/3P4C: Annual Directory – Jun 500 Groups $2,750 2015 ACAE FP4C: Annual Directory – Mar 425 Groups $900 2015 TDC Meeting 5.29.14