Okaloosa County BOCC — March 26, 2015 — III.m. ECCCSales Report TM FEB 2015 w Goals — reading text

Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Greek Orthodox Church Greek Festival 9/3-5/2015 $5,000 Repeat N/A 5000 Precision Athletes Cheer Camp 6/7-9/2015 $5,000.00 New N/A 130 NDIA Conference 11/1-3/2015 $8,000.00 Repeat $56,000.00 800 1st SOW Birthday Ball 9/12/2015 $5,000.00 Repeat $50,000.00 1000 KraftMaid Cabinets Training 5/6/2015 $1,500.00 New $1,500.00 50 Seabreeze 106.3 Concert 12/6/2015 $5,000.00 New $8,000.00 1000 Diamond Cheer & Dance Competition 2/5-6/2016 $8,000.00 Repeat $8,000.00 1500 1/14- Fort Walton Beach Chamber Expo 15/2016 $4,000.00 Repeat $0.00 1500 University Lending Group Meeting 4/7/2015 $300.00 Repeat $1,325.00 53 Escambia County School District Meeting 3/21/2015 $300.00 New $0.00 100 Emerald Coast Auburn Club Banquet 5/5/2015 $1,500.00 Repeat $12,000.00 220 HDR Meeting 4/25/2015 $800.00 New $0.00 300 Total ECCC Revenue Projected $ 44,400.00 ECCC New Clients 5 Total ECCC Projected Revenue Goal $27,956.00 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 158.82%ECCC New Client % to Goa83.33% 1  Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Chose not to have FL RV Trade Association RV Show 3/19-22/2015 $8,000.00 event 500 Paradise Promotions of the Emerald Coast Health Expo 8/7-8/2015 $3,000.00 Cost of food too high 500 John Adams Bday Party 5/29/205 $500.00 event 30 Troy University Graduation 6/6/2015 $2,000.00 event 800 Boys & Girls Club Steak & Stake 9/24/2015 $1,000.00 Cost of food too high 1000 AFSOC AF Birthday Ball 9/8/1913 $5,000.00 Too Expensive - overall 1300 Total ECCC Revenue Lost $19,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Mobile Leads from Hotelier Researching events Total ECCC Proactive Contacts Made 10 ECCC Proactive Contact Goal 5 ECCC Proactive Contacts % to Goal 200% 2  Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Jasmine Rodriguez Wedding Website email dates not available Pam Bible Conference Website email/phone dates are undecided Lisa Bishop Banquet Phone call email/phone dates are undecided Elizabeth Banquet Phone call email/phone negotiation Jeff Family Reunion Phone call email/phone dates not available Kim Mathers Wedding Phone call email/phone dates not available Mary Beth Washnock Meeting Phone call email/hold space still working on details Russell Kendrick Church Service Phone call email still working on details FL Depart of Cory Wilkinson Trans. Phone call email/phone still working on details Brittani Fozzie Wedding Phone call email dates not available Btitan Cyber Security LLC Training Website email still working on details FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Comments New/Repeat Accom Req Projected Value Attendees West Florida Regional Planning MtgConference 16/2015 $4,000 New Yes $15,000.00 200 Total ECCC Projected Revenue $ 4,000.00 3  Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Zane Holscher Expo Ginger Bauk Meeting Bible Pam Gigi Conference Gary Byers Banquet Jim Rhodes Convention Kelly Resser Convention Total Room Nights Total # of leads to partners Leads to partners Goal 4 Leads to Partners % to Goal -100% Activities such as Marketing / Public Relations / Tradeshows: 1. Followup with Roadshow 2. Destin Chamber Luncheon 3.Destin Chamber Visit to office. 4. PM Update calls Summary of Measures REV % to Goal 159% New Client % to Goal 83% Lead distro % to Goal -100% Proactive Contacts % to Goal 200% 4