Okaloosa County BOCC — September 15, 2015 — Martin Owen 080615 — reading text

pany into web design; web marketing; e-commerce; traditional marketing; cor- 3  porate design and integration. •Established selected vertical markets, including specific Travel Industry clients in the UK and overseas; Setup regional sales structure. •Developed group marketing strategy. •Instrumental in specifying and creating a collaborative communications and con- tact management system called Viewtivity. Set up marketing and sales opera- tion. 2807 Lee Trevino Court Shalimar •Specified and worked with Travel Industry clients to create a reservations system Florida aimed at providing dynamic packaging for the specialist tour operators in the 32579 villa, apartment and condominium sector. The system allowed operators to ac- United States cess their reservations system and customer records from any Internet con- Home +1 850 651 2559 nected computer, without the need for a complex IT set up. This enabled rapid Office +1 850 301 3422 growth of the operator with minimum staff and overheads, and permitted Mobile +1 850 420 1934 seamless links to web sites including on-line bookings. It also provided for home-workers and resort staff to access the system remotely without complex systems. •Created marketing and sales infrastructure and successfully sold this to a number of tour operators and management companies in the UK and overseas. •Specified and advised the development team to create an availability server to link tour operators with property management companies and villa owners – effec- tively a mini GDS for the accommodation-only tour operators. This low cost and low support solution enables instant availability to be made available at all stages of the sales process. •Took the Viewtivity and Viewtivity Travel project to market and in a position to attract outside investment. •Establishment of Partner Agreements with a number of major overseas and UK organizations (EG Plaxo Inc., Clickatell, Postcode Anywhere, EasyDial, etc) to add facilities (VoIP, SMS, Address Book Synchronization etc) and marketing opportunities to the Viewtivity product. Consultancy (January 1997 - January 2000 and June 2001 - January 2003) · New Generations Travel, UK. Planned and implemented marketing for niche product introduction via the Internet. 4  · VEO, a Paris based consultancy aimed at the financial services, technology and travel and tourism sectors. Appointed as Head of Travel & Tourism, based in London. Projects for American Express and other cross sector projects. · Joffin’s London. Expansion of business into associated fields. Development of strategic marketing plan. · Olivia Charles Management. Set up new venture. Strategic and Marketing plan. Launched company using on line marketing. 2807 Lee Trevino Court Shalimar · The Apartment Service. Re-organised overseas distribution channels. Negotiat- Florida ed sole supplier agreements with major travel distributors. Increased travel in- 32579 dustry bookings. Developed on-line bookings and web sites. United States · The Port Philip Group (Part of Thomson Travel Group). Opened retail offices in Home +1 850 651 2559 San Francisco, Hamburg, Berlin, Munich, Frankfurt, Dusseldorf, Melbourne and Office +1 850 301 3422 Edinburgh. Restructured overall company IT infrastructure, including imple- Mobile +1 850 420 1934 menting IT system in 13 US locations. · USAirtours. Strategic plan to attract outside investment, negotiation with pro- spective investors to successful conclusion. Restructure of sales and marketing operation. Developed expansion into retail sales and sales of new products. · Other projects for major US based corporate travel provider; large UK member- ship based travel company; start-up UK/Canadian consolidator; leading UK travel insurance company. Sabre Inc. – Director European Technical Services, and Director Business Develop- ment - (January 2000 – June 2001) · Re-organized technical consulting team · Changed culture to include sales and service delivery amongst technical team. · Planned re-organization of all European technical groups · Implemented new product roll-out saving £2m across Europe · Management of major customer systems installations · e-Commerce investment, corporate purchases and investment in other related industries. Assessment of marketing and sales plans of target investments. · Negotiated investment in major French on-line travel company. Led other suc- cessful investment opportunities. 5  · Acted as Account Director (EMEA) for American Express Travel Service, Sa- bre’s largest client. Travelbag plc – Operations Director– (December 1983 – November 1996) Op- erations Director/General Manager and part of founding management team that: · Built company from £2 million turnover to £90 million 2807 Lee Trevino Court · Grew staff from 12 to 350+ Shalimar · Expanded product from flight-only to full long-haul tour operator featuring Florida Australasia, Far East and North America. 32579 United States · Acquired and operated 8 sites in UK including two major London retail offices Home +1 850 651 2559 and a resort complex in Central Australia. Office +1 850 301 3422 · Worked closely with national and regional tourist boards to market their prod- Mobile +1 850 420 1934 ucts to the UK population. · Set up project for major regional expansion into retail offices. · Initiated and implemented major technology projects, fully automating the enterprise. · Set up staff and management training schemes. · Established customer relations department, significantly reducing complaints and in conjunction with other departments to increase customer satisfaction. 1970 – 1983 Various operational management positions in UK and European travel companies and airlines including: Ickenham Travel Group, Sundowners, Twickenham Travel, Williames Travel Group, Turkish Airlines (THY) and Windsorian Travel Education · Institute of Directors (UK) – Diploma in Company Direction · Institute of Travel & Tourism (UK) – Fellowship by Examination · Brunel University – Diploma in Photography 6  · Licensed Victuallers’ School Professional bodies · Fellow of the Institute of Directors (F.Inst.D.) · Fellow of the Institute of Travel & Tourism (F.Inst.T.T.) 2807 Lee Trevino Court · Member of The Chartered Management Institute (M.C.M.I.) Shalimar Florida · Member of The Chartered Institute of Marketing (M.C.I.M.) 32579 United States Community Service Home +1 850 651 2559 Office +1 850 301 3422 VisitFlorida Mobile +1 850 420 1934 Advertising & Internet Committee 2013 International Committee 2014 - Current Florida Restaurant & Lodging Association Marketing Council Member 2010 – Current (Chairman 2012) Okaloosa County RESTORE Act Advisory Committee, Travel Industry Representative 2013 – Current Board member, Tourist Development Council 2014 – Current. Fort Walton Beach Chamber of Commerce. Chairman 2012 Chair-Elect 2011 Board Member, 2010 -2012. Board Member, Chamber Foundation 2014 – Current. Chairman, Uptown Shopping District Committee 2010. City of Fort Walton Beach Community Redevelopment Agency. Commissioner, 2010 - 2011. Okaloosa County Economic Development Council Policy Committee Member 2010 – 2015 7  The Mental Health Association of Okaloosa and Walton Counties Board member 2014 - Current Walton Area Chamber of Commerce. Vice-Chairman, Military Affairs Committee (2009 - current). Member, Defense Coalition Washington Briefing 2009, 2010 & 2011 2807 Lee Trevino Court BRAC Family Relocation Council, 2009/2010. Shalimar Florida Coastal Vision 3000 (TheBeach) 32579 Marketing Committee. United States Responsible for developing website. 2008 - 2009. Home +1 850 651 2559 Office +1 850 301 3422 Mobile +1 850 420 1934 8