Okaloosa County BOCC — July 21, 2016 — II. n. TDC Marketing Presentation 7 21

MARKETING REPORT July 21, 2016  We’re Winning a Flagler! • Gulf to Table Campaign entry submitted to the 2016 Flagler Awards will win either a Bronze, Silver or “Henry” Award! • Finalists will be recognized at the 49th Annual Governor’s Conference on Tourism at the Hilton Orlando. • To register for the conference: http://www.FloridaTourismConferen ce.com. 2 2016 Spring Campaign Performance • Over 30 million impressions were served January - March, targeting those planning their spring trips as well as creating curiosity for summer beachgoers 3 2016 Summer Campaign Performance • Over 11 million impressions were served mid January – mid June, targeting summer beachgoers • Efficiency and engagement metrics were up from last year • Display, paid, native and social proved to be a VERY successful formula 4 Current Campaigns 5 2016 Fall Campaign Timing • Campaign launched in mid-June Target • Couples and/or groups without children 6 Upcoming Campaigns 7  Snowbird, Holiday and GTT Part II • Part 2 of the Gulf to Table campaign • September 2016 • Snowbirds Campaign (1st half launches before end of FY) • Mid-August • Holiday Campaign (1st half launches before end of FY) • Mid-August 8 Reminders 9 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 10 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 11